Resources for ‘A great CLV starts at the beginning’ at CLV Revolutions 2022
Thank you for attending my session at the CLV Revolutions event!
Below you’ll find some resources I think you’ll find useful, to help you craft your perfect Traffic that Buys Mix and up your marketing performance in 2022 and beyond.
Any questions or feedback please do get in touch
Chloe.
Download the slide deck
Find the event replays here:
– Day 1 – Session 1 https://www.crowdcast.io/e/theclvrevolution/1
– Day 1 – Session 2 https://www.crowdcast.io/e/theclvrevolution/2
– Day 2 – Session 1 https://www.crowdcast.io/e/theclvrevolution/3
– Day 2 – Session 2 https://www.crowdcast.io/e/theclvrevolution/4
Improving Your Automated Marketing – top 3 resources
- Email Marketing on the Keep Optimising Podcast
- Marketing in a Post Cookie World – lots of Zero Party Data Tips here
- Loyalty marketing tips on the Keep Optimising Podcast
Improving Your Free Marketing – top 3 resources
- How to improve your Organic Social Media on the Keep Optimising podcast
- Our SEO Masterclass
- And… Content Marketing of course
Improving your Paid Marketing – the top 3
- It’s got to be Facebook Ads
- Google Ads
- Affiliates and Partnerships
Improving your Promotions
The mantra:
- Hear Chloe discuss in more detail in this episode
- The examples Chloe mentioned – Look Fabulous Forever and Neve’s Bees
Improving your Connection to your Customers
- On Keep Optimising – Storytelling the why, the how, the what with Chloe Thomas
- Embracing Movement Marketing with Chip Walker on eCommerce MasterPlan
- Should Sustainability be your number 1 marketing message on eCommerce MasterPlan AND those Klaviyo stats
- Those stats from Dressipi
Podcasts and Books
Keep Optimising Podcast
Each month a different topic. Every Weds a new Expert Interview
Bestselling Book
Kindle, Paperback, and Audiobook
eCommerce MasterPlan Podcast
Every Monday an interview with an eCommerce retailer.