Chloe Thomas Real Agency Talk Resources Page
Great to meet you at the lunch!
Below you’ll find some resources I think you’ll find useful, and that build on what I discussed.
Any questions or feedback please do get in touch via our contact page or connect with me direct on LinkedIn
Chloe.
Session Resources
Download the slide deck here
Intro Section
- IMRG
- Mailchimp Report – “Brand Trust in the Age of Information Overload“
1. Build Connection & Trust
What Connection to Make?
The podcast interviews with brands where we discuss this are as follows:
- Y.O.U. Underwear – eCommerce MasterPlan episode 492
- Mama Bamboo – eCommerce MasterPlan episode 446
- Look Fabulous Forever – eCommerce MasterPlan episode 404
- (AND discussing their Facebook Group – Keep Optimising episode 160)
- slo denim – eCommerce MasterPlan episode 445
- Sheets & Giggles – eCommerce MasterPlan episode 410
How to make the connection?
The podcast interviews with brands where I discuss this:
- Cheeky Wipes – eCommerce MasterPlan episode 388
- Grove Collaborative – eCommerce MasterPlan episode 377
Some podcasts specifically about HOW to do it:
- How to discover your customer’s why – Keep Optimising episode 101
- Purpose driven marketing – Keep Optimising episode 77
- Using story for success – eCommerce MasterPlan episode 258
- Chloe explains how to use Storytelling – Keep Optimising episode 31
- Chat with Giles from Sustainable eCommerce – all about Active Transparency and Purpose 2.0
Connecting Everywhere – the Traffic That Buys Model
- A video explaining my Traffic That Buys model in more detail
- On the Keep Optimising Podcast we’ve probably explored any marketing channel you’re thinking of tackling or optimising in detail find all our topics here
- Interview with testing master Ian Leslie from Industry West – listen here
2. Build Profits
- Mindset Shift – lots to help with in this year’s “Top Tips for eCommerce Success” episode
- Product:
- Merchandising Masterclass with Alison Metcalfe – listen here
- Buying Masterclass with James Barron – listen here
- Pre-Orders Masterclass – listen here
- Product Optimisation Webinar – watch the replay on YouTube

Feel free to download and print!
- Hear Chloe discuss in more detail in this episode
- And our discussion about it, and other ways to make Black Friday more profitable here
- The podcast interviews I mentioned:
- Transforming Menswear eCommerce: From Discounts to Premium Quality with Moss’s Matt Henton (episode 502)
- Increasing Philip Kingsley’s Profits with Strategic Promotions with Lauren Duncan (episode 510)
- From Zero to Seven Figures: FRAHM Jacket’s Pre-order Success Story with Nick Hussey (episode 504)
- Taking a sustainable, money saving brand to £5m a year with Helen Rankin from Cheeky Wipes (episode 388)
3. Build Efficiency
- Data linkedin post
- Keep Optimising Privacy and Attribution series
- Team Efficiency Panel Webinar – sign up here
- Split everything into your “Could List” and your “Should List”
- Avoid Bright Shiny Objects (BSOs) or at least consign them to a “maybe later” list
- Tech Stack Optimisation – episode 485