The Short Answer
Because there are no stupid questions in eCommerce.
The Long Answer
When my first book published I held a launch party in Oxford. A few people arrived a little late, so a fair bit of wine was consumed before I spoke about the book.
After I’d finished my introduction, I asked if there were any questions – in the middle of the audience my mum and a friend were debating a question, so I suggested they ask it, and my mum said “Why is there a chicken on the cover?”
It did raise a giggle, but was a very good question – because it’s simple things like that that can leave you in the dark and mean you miss great opportunities.
So, there are no stupid questions in eCommerce.
Have you got a question you’d like to ask? But haven’t dared to until now?