If you’ve already listened to the interview you’ll know that I could have carried on chatting to Dean for quite some time!
Here’s the key lessons I took from our discussion:
Earlier this week we published my interview with Tesco’s Head of Brand Tamara Duschl. We covered a host of different topics from research, to brand (surprise surprise!) and bill splitting apps! In this post I’m bringing you the key things I learnt from Tamara during the interview.
In case you’re not familiar with Tesco – they’re the world’s 5th largest retailer, encompassing online and offline sales, selling products themselves and running a marketplace. Primarily known as a grocer they also have financial, mobile phone, and general merchandise offerings; as well as several overseas operations. If that’s a bit hard to grasp think of their size this way – 75% of the UK population buy something from Tesco each week.
Tesco are currently in a couple of years into a turnaround – which last year saw them turnaround from a loss of £6.3bn to making a profit.
So yes, they are a HUGE company, but so much of (if not all) of Tamara’s advice is equally relevant to the smallest business. [Read more…]
Whilst preparing the 2015 Highlights shows I spent a lot of time going through our interviewees eCommerce Traffic Tips. The Highlights shows only focused on a handful of areas, so I thought I’d compile the top tips here into a blog for you all.
This is a great checklist to make sure you have the key areas covered!
I ask each guest for their Traffic Top Tip:
Which marketing method do you either prize above all others, or think doesn’t get the press it deserves?
Follow the links if you want to hear the advice being discussed in more detail.
Recording the eCommerce MasterPlan podcast and chatting with our guests is an endless pleasure for me – it’s always interesting, and there’s always a surprise and a few new nuggets of information.
One of the biggest surprises of the 6 months of interviewing was the wide range of books that our guests recommended. Only 3 books were mentioned more than once.
Below are those 3, and the rest of the 2015 recommendations.
As I explained in my book review podcast – before clicking on all the links and filling up your bookshelf… have a think about which book will be the best one for you in the coming weeks and months!
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.