Earlier this week we published my interview with Tesco’s Head of Brand Tamara Duschl. We covered a host of different topics from research, to brand (surprise surprise!) and bill splitting apps! In this post I’m bringing you the key things I learnt from Tamara during the interview.
In case you’re not familiar with Tesco – they’re the world’s 5th largest retailer, encompassing online and offline sales, selling products themselves and running a marketplace. Primarily known as a grocer they also have financial, mobile phone, and general merchandise offerings; as well as several overseas operations. If that’s a bit hard to grasp think of their size this way – 75% of the UK population buy something from Tesco each week.
Tesco are currently in a couple of years into a turnaround – which last year saw them turnaround from a loss of £6.3bn to making a profit.
So yes, they are a HUGE company, but so much of (if not all) of Tamara’s advice is equally relevant to the smallest business. [Read more…]