Last week I spoke at a dinner organised by Attraqt in London. The content and message really seemed to strike a chord with the knowledgeable audience, so I thought I’d commit it to the internet for posterity and so the rest of you can have a read too! – I’d love to know your thoughts….
I spend my time understanding the options available to the eCommerce business, and work out how to cut through the hype to the core of the matter so eCommerce business owners and marketers are able to make the right decisions in their businesses.
That’s what I want to do in this post. Give you a fast track to understanding the eCommerce fashion trends you should be thinking about for future success in your business. Whether you’re running an eCommerce business, working in one, or plan on starting one, my intention is that the following will help you work out which trends you should be capitalising on.
To answer the title I could run through a series of funky widgets, mobile tactics, or virtual fitting room services. Whilst those may be relevant for your business I’m going to cut through the hype and tell you about the 2 things I’d have on my radar if I was you.
- Cross border trade. (aka CBT) – an opportunity for everyone
- The Customer – how to work out your next move