David Lochhead and Dane Butler are the co-founders at Finlay London. They were founded in 2012 and initially focused on selling via traditional wholesale channels (one to one contacts, and trade shows!) before deciding in 2017 to change their whole business strategy to focusing on selling direct to the consumer via online and a physical store, a strategy that’s paid off as this summer online orders reached over 1,000 per month.
A couple of bits of jargon we’re undoubtedly going to end up using today:
– D2C means “direct to consumer” so that’s selling your products to the end consumer of them – via websites, shops etc
– B2C means “business to customers” – which is basically the same as D2C
– B2B means selling “business to business” – so wholesale is a type of B2B selling
Brands must act fast to implement a frictionless shopping game plan, or risk being eaten for lunch by competitors who are owning the entire customer journey.
Don’t get eaten! Pre-register for Brightpearl’s and Endless Gain’s latest report ‘Fast & The Frictionless: The New Reality for DTC Brands’, for insight on the ‘how and why’ of implementing a frictionless shopping game plan.
Get Brightpearl’s and Endless Gain’s report straight to your inbox as soon as it’s released, visit here to register: https://info.brightpearl.com/masterplan
