eCommerce MasterPlan

216: Achieving 80% of sales via Instagram and sticking to your strengths with Ella from Fitbakes

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Ella Rauen-Prestes is the founder and CEO of Fitbakes, a low sugar high protein bakery. Ella started the business from her kitchen table in 2017, and projecting 2019 annual sales of £170k.

Without the sponsors the podcast wouldn’t be possible – please do check them out:

pitney bowes

This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan

shopit

This episode is brought to you by the world’s first Pay as you Grow ecommerce platform – Shopit. Supporting online sellers of every size, Shopit gives EVERY customer EVERY feature they need to run an eCommerce business from day one – irrespective of their turnover. You can grow your empire with multiple web sites, full inventory management and more – all from one central login. What’s more, you ONLY pay for usage, so you can focus your budgets on your growth marketing. Plus there’s a lifetime low 1.6% payment gateway rate for everyone – Shopit really do support growing businesses.Sign up for your free trial now at shopitcommerce.com/masterplan

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213: The 3 Pillars of a Successful Subscription Business, top tips from our latest Virtual Summit

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Welcome to the week that our much anticipated Subscription eCommerce Virtual Summit goes live! It’s just Chloe today, giving you a peek into all the amazing content in store and sharing her favorite Top Tips from the Summit.

If you want to have premium access to the information from the Summit on call at all times plus other amazing bonuses, you’ll want to purchase our all access pass—the price of which will increase over the week… Listeners of this podcast are also getting a special opportunity…but you have to listen to receive the magic link.

Subscription boxes are becoming increasingly popular with consumers—which means more businesses are jumping on subscription opportunities fast. The Subscription eCommerce Virtual Summit has captured top shelf experts to help you unpack, analyze and take action on all the major elements of subscription success. Broken down into three subscription success pillars, our experts take summit attendees through step by step on how to make their subscription business a success.

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197: How to make your Facebook Ads Successful in 2019 with Amanda Perry

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This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools.

Amanda Perry is a Facebook Ads strategist par excellence, with recent client successes including driving over $1m in 4 months for one client and a launch worth over £200k for another! She joined me in the Virtual Summit last year to run through how to make Facebook Ads a success in your business – and she’s joining me on the podcast now to give us the heads up on how to make our Facebook Ads super-successful in 2019.

Omnisend – marketing automation platform tailored for eCommerce.

OMNISEND

Omnisend provides sophisticated omnichannel marketing automation tools for sales-driven marketers that have outgrown generic email marketing platforms. Engage your customers and boost your eCommerce sales with dynamic emails, text messages, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.
Try Omnisend for free for 14 days – just visit omnisend.com/masterplan and get started.

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181: “100 Practical Ways to Improve Customer Experience” with Martin Newman of Practicology

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Martin Newman is founder and chairman of Practicology, and is one of the worlds foremost authorities on customer experience.

He’s recently distilled his wealth of knowledge into the book “100 Practical Ways to Improve Customer Experience: Achieve end-to-end customer engagement in a multichannel world”.

klaviyo Join the 7,000 plus innovative ecommerce brands like Brooklinen, Taylor Stitch, and Bonobos who sell more with Klaviyo. Learn how to level up your marketing today at https://www.klaviyo.com/ecommerce-masterplan!

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180: To 6-figures in year 1 Stephen Wright of Micro Bikes UK GSC, Google Ads, Remarketing, Dropship

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Stephen Wright is the founder of Micro Bikes UK – the ultimate one stop shop for performance kids toys. He launched the business in mid-2017 and he is already on track for 6-figures this financial year, currently doing around £10k per month.

klaviyo Join the 7,000 plus innovative ecommerce brands like Brooklinen, Taylor Stitch, and Bonobos who sell more with Klaviyo. Learn how to level up your marketing today at https://www.klaviyo.com/ecommerce-masterplan!

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179: Influencer Marketing tips and tricks with Caroline Balinska of Winning with Shopify

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Today we’re joined by Caroline Balinska I’ve known Caroline for a couple of years now, and you may remember her from the 2018 eCommerce MasterPlan Virtual Summit!

Caroline really knows her eCommerce and Shopify stuff! She’s run her own sites as well as helping 1000s of eCommerce business owners like you, and is regularly seen speaking at eCommerce events around the world.

Today she’s going to be sharing the ins and outs of Influencer marketing with us and how we can learn much more about it in her upcoming Virtual Summit – Social media Influencer Marketing Summit.

klaviyo Join the 7,000 plus innovative ecommerce brands like Brooklinen, Taylor Stitch, and Bonobos who sell more with Klaviyo. Learn how to level up your marketing today at https://www.klaviyo.com/ecommerce-masterplan!

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178: Growing a B2B Subscription eCommerce business to 7-figures in 1 year – Jonathan from Penji

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In this episode we’re taking a dive into a different type of subscription eCommerce business, it’s a bit like SaaS (software as a service), and it’s selling a service rather than a physical product.

But there is a subscription, and it is bought online… so it counts as eCommerce!

Our special guest is … Johnathan Grzybowski of Penji.com. Penji is an online graphic design service via which you can get unlimited graphic design projects done for a flat monthly fee. The business launched in Oct 2017 and is already a 7-figure business.

klaviyo Join the 7,000 plus innovative ecommerce brands like Brooklinen, Taylor Stitch, and Bonobos who sell more with Klaviyo. Learn how to level up your marketing today at https://www.klaviyo.com/ecommerce-masterplan!

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177: Subscription Box Masterclass with Andy Papier of Grand Box inc how to 2x each year

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Andy Papier is one of the 3 co-founders of GrandBox – the original subscription box for seniors and grandparents. It connects 1000s of families across the USA, and each box is filled with gifts, treats AND customised content – photos and letters. They’re currently in their 5th year, and have doubled the subscription base EVERY YEAR.

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176: 25 eCommerce Marketing Tips from the eCommerce MasterPlan Virtual Summit

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The eCommerce MasterPlan Virtual Summit goes live this week.

In this episode podcast host Chloe Thomas gives us a run down of a top tip from each of the 25 sessions within the summit. [Read more…]

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169 How to use Amazon to grow your sales alongside your existing eCommerce site. Inc Amazon ads. Steve Honight of Alchemy NRG

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Steve Honight of Alchemy NRG is back with us again, but this time to talk about something very different. Last time Steve joined us to talk about the eCommerce business he was running – New Running Gear. (Episode 98 if you want a listen).

Steve recently sold that business and is now using what he learnt making New Running Gear a success to help brands use the Amazon Marketplace as an extra channel alongside their eCommerce site.

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