We have John Warrillow on the show, author of both ‘The Automatic Customer’ and ‘Built to Sell’. I found both books really useful, and ‘The Automatic Customer’ is often recommended by our guests, as of course, you will know. Not least because it’s the key text on subscription businesses. I’m going to be discussing The Automatic Customer with John, along with lots of other topics, and I’m going to be including some questions from you, the listeners. So thanks to those of you who submitted questions in the Facebook group, if you don’t want to miss out next time. I can’t promise to use all your questions, but I will do my best to fit them in.
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Full trasncript of the interview is below
