eCommerce MasterPlan

022: Lick my Dip’s Dave Rotheroe on using Crowdfunding and Thunderclap to launch 2 subscription businesses in 6 months

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Dave Rotheroe is the proprietor of Lick My Dip and co-founder of Cheese Posties. Clearly a man who can name a business well! Lick My Dip is a subscription discovery service for hot sauce and chilli lovers – each month customers receive a parcel of surprise spicy goods. The first orders went out in May 2015, and they are already shipping globally. Cheese Posties is almost 2 months old, and has been described by Aol.com as “the uber of grilled cheese sandwiches” – and yes you guessed it you can subscribe to receive a toasted cheese sandwich in the post each week, week one had 600 subscribers and grown from there.

Click to Tweet: Founder of Lick My Dip & Co-Founder of Cheese Postie talks about the power of Kick Starter campaigns on @eComMasterPlan podcast

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017: Wet Shave Club’s Rohan Gilkes talks subscriptions, tribes, social media and brand – to turnover $350,000 in year 1

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Rohan Gilkes runs WetShaveClub.com which is about bringing back the manly ritual of traditional shaving. It is an online only business with a strong subscription side. They have a tribe of 20,000 and a turnover in year one of $350,000. I’m really looking forward to finding out more about Rohan and WebShaveClub.com’s email sign methods and use of social media.

Click to tweet: Check out Wet Shave Club’s Rohan Gilkes on @eComMasterPlan podcast on how to turnover $350,000 in year 1

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003: Muck Munchers’ Martin Harvey on how to grow fast in year one

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martin harvey muck munchersHow to grow your eCommerce Business, join us as Martin Harvey from Muck Munchers shares his key tips.

Martin Harvey is an eCommerce stalwart (launched his first eCommerce site in 2000). A highly respected and experienced managing director and marketing director within the B2C direct marketing sector, with a proven record for defining and delivering successful, high-return direct marketing business plans in both European and UK businesses, including start-ups, turn-rounds and acquisitions.

With outstanding pedigree in the garden sector (Marshalls Seeds and Hayloft Plants to name but two) it’s not surprising that when it came to starting his own eCommerce business last year he stuck with the customers back garden. What is surprising is that he’s gone underground into the mucky world of septic tanks & cess pits!

Muck Munchers offers the ultimate septic tank treatment. (I’m going to let Martin explain further than that!) It’s an Online Only business that’s leveraging offline marketing to fast track customer acquisition.

Click to tweet: Hear how Martin Harvey lauched his eCommerce business using offline marketing on @eComMasterPlan Podcast today

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