eCommerce MasterPlan

204 Google’s Comparison Shopping Service. What is it? Who should use it? And how to do it well

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In today’s episode…we’re getting into Google Shopping Campaigns – and how to take them to the next level to grow your sales, and fight off the competition.

Our guest is Jon Lord of Connexity.

As many of you know I’m a big of Google Ads fan, so at eCommerce expo last year, when Jon started to tell me about Google “Comparison Shopping Service – or CSS for short I couldn’t believe I didn’t already know about it.

And if I haven’t heard about it you probably haven’t either. So as Connexity are one of Google’s Premium CSS Partners here in Europe I thought it would be great to get him onto the show to tell us a bit about it and to make it work.

Without the sponsors the podcast wouldn’t be possible – please do check them out:

pitney bowes

This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan

[Read more…]

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203 Launching a watch store by focusing on brand and customers with James Reeves of Diefendorff

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In today’s episode…we’re exploring what it takes to launch a fashion brand, run a one-person eCommerce business, and play to your strengths.

James Reeves is the CEO at Diefendorff, a watch company inspired by the American Revolution. James launched the brand in January 2018, and are experiencing 20-30% monthly traffic growth.

Without the sponsors the podcast wouldn’t be possible – please do check them out:

pitney bowes

This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan

[Read more…]

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202 Guerric de Ternay on content marketing and juggling eCommerce businesses in the UK and France

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Guerric de Ternay Gerrik de ternay is the founder of two fashion brands focused on providing sustainable products. GoudronBlanc is over 8 years old offers unique crew and V-neck T-shirts for men using organic cotton, and Blackwood launched last year, and sells accessories handmade from cork leather. They now serve 1000s of customers each year.

Without the sponsors the podcast wouldn’t be possible – please do check them out:

pitney bowes

This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan

[Read more…]

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201 Justin King Author of “Digital Branch Secrets” B2B eCommerce for distributors and wholesalers

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Today we’re diving into the world of B2B eCommerce – so selling to other businesses via eCommerce channels rather than selling to consumers. I know we have a fair few of you B2B bods out there listening – so I hope you find today’s episode useful. There’s also going to be plenty for those of you not currently wholesaling to learn to – always good to hear what’s happening in other parts of the industry.

Justin King is a specialist in B2B eCommerce. He is the President of B2X Partners and has recently distilled his experience of building a digital branch into a B2B business, into a book! Called
Digital Branch Secrets: eCommerce Playbook for Distributors it’s available on Amazon globally in Kindle, and Audio format, and available at Paperback in the USA too.

Without the sponsors the podcast wouldn’t be possible – please do check them out:

pitney bowes

This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan

[Read more…]

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200 eCommerce Success Goals – what are they? and how to work out yours. with Chloe Thomas

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To celebrate 200 episodes, and the end of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend Chloe takes over the show to talk about Success goals.

What they are, how to identify them, and how to use them to make 2019 super-successful for you.

Omnisend – marketing automation platform tailored for eCommerce.

OMNISEND

Omnisend provides sophisticated omnichannel marketing automation tools for sales-driven marketers that have outgrown generic email marketing platforms. Engage your customers and boost your eCommerce sales with dynamic emails, text messages, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.
Try Omnisend for free for 14 days – just visit omnisend.com/masterplan and get started.

[Read more…]

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199: Influencer Marketing to grow a Subscription eCommerce business to $17m – Live Glam’s Dhar Mann

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This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools.

Dhar Mann is the founder of LiveGlam – a beauty subscription box service. The impressive social media follower base (over 1.5m Instagram, over 100k Facebook) is testament to the power of their influencer marketing strategies. LiveGlam launched in 2015 and are on track to do $17m in sales in year 3.

Omnisend – marketing automation platform tailored for eCommerce.

OMNISEND

Omnisend provides sophisticated omnichannel marketing automation tools for sales-driven marketers that have outgrown generic email marketing platforms. Engage your customers and boost your eCommerce sales with dynamic emails, text messages, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.
Try Omnisend for free for 14 days – just visit omnisend.com/masterplan and get started.

[Read more…]

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198 Using Product Launches to create 200% annual growth with Chris Vallely of Dixxon Flannel Co

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This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools.

Chris Vallely is in charge of ecommerce, product development, and supply chain at Dixxon Flannel Co. Founded in 2013 they have grown by over 200% each year aiming for sales of $9 million this year.

Omnisend – marketing automation platform tailored for eCommerce.

OMNISEND

Omnisend provides sophisticated omnichannel marketing automation tools for sales-driven marketers that have outgrown generic email marketing platforms. Engage your customers and boost your eCommerce sales with dynamic emails, text messages, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.
Try Omnisend for free for 14 days – just visit omnisend.com/masterplan and get started.

[Read more…]

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197: How to make your Facebook Ads Successful in 2019 with Amanda Perry

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This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools.

Amanda Perry is a Facebook Ads strategist par excellence, with recent client successes including driving over $1m in 4 months for one client and a launch worth over £200k for another! She joined me in the Virtual Summit last year to run through how to make Facebook Ads a success in your business – and she’s joining me on the podcast now to give us the heads up on how to make our Facebook Ads super-successful in 2019.

Omnisend – marketing automation platform tailored for eCommerce.

OMNISEND

Omnisend provides sophisticated omnichannel marketing automation tools for sales-driven marketers that have outgrown generic email marketing platforms. Engage your customers and boost your eCommerce sales with dynamic emails, text messages, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.
Try Omnisend for free for 14 days – just visit omnisend.com/masterplan and get started.

[Read more…]

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196: Richard O’Connor First Mats – using SEO to rapidly grow a new B2B eCommerce business

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This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools.

Richard O’Connor is the Marketing and Strategy Director at First Mats, a B2B eCommerce retailer selling industrial and commercial floor matting. They launched in Jan 2017 and are currently experiencing rapid month on month growth, with orders double last year, and have got there almost entirely with SEO.

Omnisend – marketing automation platform tailored for eCommerce.

OMNISEND

Omnisend provides sophisticated omnichannel marketing automation tools for sales-driven marketers that have outgrown generic email marketing platforms. Engage your customers and boost your eCommerce sales with dynamic emails, text messages, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.
Try Omnisend for free for 14 days – just visit omnisend.com/masterplan and get started.

[Read more…]

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195: Rebranding your business to remove the limits on growth, with Rytis Lauris of Omnisend

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This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools.

Today we’re going SaaS – software as a service, that different stream of eCommerce I occasionally like to add to our podcast topics because it’s always good to take a look outside our own business model every now and again to find new ideas and inspiration.

My guest is Rytis Lauris, the CEO and co-founder of Omnisend, an eCommerce marketing automation service trusted by over 40,000 marketers. Last year they undertook a major roll of the dice to enable future growth – by rebranding the company.

Omnisend – marketing automation platform tailored for eCommerce.

OMNISEND

Omnisend provides sophisticated omnichannel marketing automation tools for sales-driven marketers that have outgrown generic email marketing platforms. Engage your customers and boost your eCommerce sales with dynamic emails, text messages, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.
Try Omnisend for free for 14 days – just visit omnisend.com/masterplan and get started.

[Read more…]

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