Kate Barrett author of the new book “E-telligence: Email marketing isn’t dead, the way you’re using it is”. You may also remember her from our first Virtual Summit back in 2017. Kate’s worked in email marketing for over a decade helping some of the UK’s leading retailers to up their email game – including Argos, QVC, and Marks and Spencer.

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This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
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This episode is brought to you by Subbly, the company committed to empowering you to become a subscription ecommerce rockstar 🤘. Subbly is a subscription ecommerce platform, for startups and fast growing brands. It simplifies subscription to allow you to focus on your growth and running your business. Say goodbye to “plugin-soup” or shoe-horned solutions. Regardless if your business is new, already running, small or big, Subbly provides you with all the tools you need. Discover why people are choosing to move to Subbly with their 14 day free trial, https://www.subbly.co/masterplan

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Karen Martin is the owner of My Pets Ashes, an award winning store that helps pet lovers work out what to do with their pets ashes. Founded in 2016 they now turnover £350k.

Without the sponsors the podcast wouldn’t be possible – please do check them out:

This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan

This episode is brought to you by Amazing SellerCon. SellerCon is the largest conference dedicated to Amazon-based businesses and sellers. Stay up to date with the latest traffic and conversion strategies that 7 and 8-figure sellers are currently using and testing. Build strong connections with like-minded people and form partnerships that can skyrocket your business. Learn from top business icons and entrepreneurs like John Mackey, Sara Blakely, Robert Kiyosaki, Dave Asprey, Ryan Moran, and many others. We’d love for you to join us at  this year’s SellerCon, June 21-23 in Las Vegas, Nevada. Visit SellerCon.com and use coupon code MASTERPLAN to get an immediate 25% discount on your ticket.

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Today’s guest expert is Adrian Rowe from RedC Marketing, Adrian is a lifelong passionate direct marketer – he cut his teeth in the world of big catalogue marketing (think Great Universal), and for more than 2 decades has been leading the team at Full Service marketing agency Red C, where he and his team have worked with many a high street and home shopping retailer to create more effective communications by getting under the skin of customers and prospects.

And if that doesn’t convince you of his expertise – here’s the social proof bit – he’s been made an honorary life fellow of the Institute of Direct & Digital marketing (the IDM here in the UK)!

Without the sponsors the podcast wouldn’t be possible – please do check them out:

This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan

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Michele Poynter is the founder of Mish, the multi-award winning lingerie boutique. It’s a bricks and clicks business founded in 2009 they are now turning over £750k per year. We talk solving customers problems, having a multi skilled team, product range expansion and more.

Without the sponsors the podcast wouldn’t be possible – please do check them out:

This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan

[Read more…]