Mark Kohlenberg is the CEO and founder of Moral Code, an exclusively eCommerce DTC brand selling premium men’s leather footwear and accessories. Launched in 2017 they now fast approaching $5m per year in sales. This year they are working on a total relaunch of the business including product, target customer, website, and embracing sustainability. The new version doesn’t go live until August – so I’m chatting with Mark about how they’ve made these big decisions, and the complexity of making it all happen in a big business.

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In this episode just like last time we’re doing something a little different. 

We’re celebrating eCommerce Marketing: How to Get Traffic that BUYS to your website being available on audiobook by sharing a few more chapters from the book with you.

Last week I shared the whole of Part 1 The Customer MasterPlan Model with you.

And this week I’ve picked 3 of the Marketing Maxims from Part 4 to share with you.

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In this episode we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website.

Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the world.

Thank you to all of you who’ve bought it, read it, reviewed it on Amazon and used it to help you build your business!

Well in March the Audiobook version FINALLY went live.

(Why it’s taken so long is a story that’s almost as boring to tell as it was frustrating to live through – so I’m not going to bore you with it!) Suffice to say – it’s now available!

So to celebrate that in this episode rather than an interview I’m bringing you a Chapter of the audiobook.

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Chris Shipferling is the Managing Partner at Global Wired Advisors, who help eCommerce business owners sell up. With over 1,000 transactions under their belts they know what they’re talking about!

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Dhruvin Patel is an Optometrist & Founder of Ocushield. A screen protector designed and developed to protect your eyes, sleep and device screens. They were founded in 2015 and now process over 2,000 orders a month, and have sold over 100,000 products direct to consumer as well as though wholesale to retailers such as Selfridges and urban outfitters. They’ve also worked with the Wales International Rugby Team and West Ham Utd Football club to improve player gameday performance.

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Matt Edmundson is the CEO of the Jersey Company, a group of health, wellness and beauty companies that deliver products and services to over 120,000 loyal customers in the UK and Europe. The group includes the eCommerce business Jersey Beauty Company – which went online in 2006 and since then they have achieved global sales of $75million, that’s over 7 million products shipped.

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Freddie Sawkins is a director at Czech & Speake and manages eCommerce, and international development. Czech and Speake an international luxury retail brand and family run business. Launched in 1978 Freddie joined in 2017 to establish and grow the eCommerce business in the UK and around the world. They now turnover £2m per year.

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Tom Chatfield is the Head of Sales and Marketing at Quicke’s. Quicke’s is a family farm and cheese maker established in 1540 – definitely making them the oldest business we’ve had on the show so far!! 

Quicke’s started selling online in the 1990s and now sell around £2m of cheese per year across eCommerce, retail and wholesale.

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