eCommerce MasterPlan

037: William May Jewellers’ Jonny Lomax discusses doubling Christmas sales in a difficult product category

By Leave a Comment

Jonny Lomax is eCommerce and Marketing Manager at William May Jewellers. William May has been involved in the British jewellery industry for 190 years(!), they sell vintage jewellery specialising in luxury watches, and diamond engagement rings. The website has been live for 18 months and in the first year they turned over £220,000, including a doubling of Nov/Dec business.

Click to Tweet: William May’s Jonny Lomax – how to increase customer engagement with great customer service @eComMasterPlan #podcast

[Read more…]

Related Posts

Bonus: Customer Attraction Tips with Shopify 1: Marketing you can use to get the Attention of Your Potential Customers

By 3 Comments

Welcome to our series of 3 bonus episodes “Customer Attraction Tips” presented by Chloë Thomas of eCommerceMasterPlan.com in association with Shopify a key part of our 2016 campaign to help you focus on your customer and thus grow your business.

shopifyThis bonus series is kindly sponsored by Shopify, find out more about them and the deal we’ve agreed here.

Our bonus episdoes will be covering:

Click to Tweet: “Marketing you can use to get the attention of your potential customers” on the @eComMasterPlan #podcast

[Read more…]

Related Posts

036: Takeaways from The Delivery Conference – including ASOS, House of Fraser, John Lewis, and Marks and Spencer

By Leave a Comment

Last week I attended the Meta Pack’s “The Delivery Conference” in London. It was a fascinating day listening to some of the UK’s (and world’s) biggest retailers explain what they’re up to and how they got to where they are. Including ASOS, Marks and Spencer, John Lewis, and House of Fraser.

Last week was the first time I’d been to The Delivery Conference – it’s always been on the list, but after several of our Experts recommended it I thought I ought to make the effort this year.

In this podcast I’ll be running through:

  • My overall thoughts about the conference
  • Key delivery lessons learnt
  • Other non-delivery lessons – inc “It’s all about the customer” lessons
  • The Christmas 2015 feedback, including Black Friday
  • 2016 delivery success – what do you need to do?

The conference was focused mainly on the enterprise level eCommerce retailer, but there were a few great takeaways for the smaller online retailer (plus lots of nuggets) and those are what I’m running through in the podcast.

Click to tweet: Takeaways from The Delivery Conference – including ASOS, House of Fraser, John Lewis, and Marks and Spencer

[Read more…]

Related Posts

035: Shop America’s Gerjo van den Burg turns over €300,000 with his low AOV eCommerce business

By Leave a Comment

Gerjo van den Berg runs Shop America an online only eCommerce store supplying American products (from sweets to salad dressing) to customers in the Netherlands & beyond. He started the business back in 2011 and now turns over €300,000 with 500-600 orders per month, so it’s a low AOV (average order value) business model.

Click to Tweet: Cheez Whizz – how Shop America have brought the taste of America to Europe – this week’s @eComMasterPlan #podcast

[Read more…]

Related Posts

034: Taste Tradition Direct’s Ian Smith discusses growing a new site to 50 orders per month in just 2 months

By Leave a Comment

Ian Smith is in the process of creating an online butchers – Taste Tradition Direct, as we record this interview we’re in month 3 of the business and they’ve already hit an average 50 orders per month. He’s building it as the online, B2C side of Taste Tradition – an award winning wholesale farmers and butchers who specialise in rare breed meats, with an amazing reputation with the UK’s top chefs.

Click to Tweet: Hear all about Taste Tradition Direct – they don’t mince their words – Ian Smith’s on the @eCommerceMasterPlan #podcast

[Read more…]

Related Posts

033: Experts View 3: The Key to eCommerce Success in 2016

By Leave a Comment

Here at eCommerce MasterPlan we’re kicking off 2016 with three Experts View podcast shows, where are handpicked groups of experts share their thoughts on the follow topics. Today our last Expert View episode goes live, so can listen to all 3 right now:

Click to Tweet: I’ve just listened to The Key to eCommerce Success in 2016 on @eComMasterPlan Podcast

[Read more…]

Related Posts

032: Experts View 2: The Marketing Method More People Should be using in 2016

By Leave a Comment

Here at eCommerce MasterPlan we’re kicking off 2016 with three Experts View podcast shows. Last week our experts delved into The Most Interesting Thing We Saw in 2015, and this week we move onto a great topic – The Marketing Method More People Should Be Using In 2016

Click to Tweet: I’ve just listened to the Marketing Method more people should be using on @eComMasterPlan Podcast

[Read more…]

Related Posts

Our 10 Most Popular Podcast Episodes

By Leave a Comment

the top 10 podcast episodes

Are you new to the eCommerce MasterPlan Podcast? Or new to the world of podcasts?

Either way – this is a great place to start exploring.

Below are our top 10 most listened to podcasts.

Updated: 16th August 2019

Just click on the link for each episode to go to the shownotes for more information and to listen.

OR listen on the podcast app of your choice. We think we’re everywhere – but if you can’t find the show on your favourite podcast app please let us know.

[Read more…]

Related Posts

031: Experts View 1: The Most Interesting Thing in eCommerce in 2015

By 3 Comments

Over Christmas we brought you two Highlights of 2015 podcasts (one on New Customer Acquisition and Repeat Customers, the other on Content Marketing and Social Media), they were packed with the best bits from our 2015 podcast interviews.

Now we’re in 2016 I thought it might be worth asking some more experts in the industry for their advice on how to be successful into 2016.

So we have 3 “Experts View” shows coming up for you, in each I’ll be bringing you the opinions of some of the top people in eCommerce (plus my thoughts as well).

For this first show I asked a number of experts what they believe was the most interesting thing we saw in 2015.

It’s important to look back at 2015 and identify the breakthrough moments before we can look at what we should do in 2016.

Click to Tweet: I’ve just listened to a recap of the eCommerce highlights of 2015 on @eComMasterPlan Podcast

[Read more…]

Related Posts

030: 2015 Highlights Show 2: Content Marketing and Social Media

By Leave a Comment

I decided it would be great to end the year with a couple of highlights podcasts. Pulling together what our interviewees had to say about some key topics to give you a quick-fire resource for building your business in 2016.

Last time we focused on New Customer Acquisition and Repeat purchase (with a heavy dose of customer service!).

And in this episode we’re going to continue the ‘how to grow’ theme by looking at the power of content and social media to grow your business.

Please do use these highlights shows to jump back and re-listen (or listen for the first time) to an interview we’re featuring here to get a clearer idea of what you can do in your business in 2016.

[Read more…]

Related Posts