eCommerce MasterPlan

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107: sTitch Leggings Tom Hunt on his challenge to grow from £5k to £100k a month selling men’s leggings

June 19, 2017 By Chloë Thomas 2 Comments

Tom Hunt is in charge of growth at sTitch Leggings – selling leggings for men. They launched in Dec 2012, and in March 2017 had their best month yet, turning over £5k. Tom has also recently launched a SaaS business called “Sneez” to publicise Sneez they’ve set themselves a challenge to get sTtitch Leggings up to £100k per month.

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Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast, Shopify Podcasts Tagged With: fast growth, male leggings

106: Delicious Coffee’s Simon Rigby – Startup Growth, Offline Marketing, and Customer Focus

June 12, 2017 By Chloë Thomas Leave a Comment

Simon Rigby is the founder of Delicious Coffee. Simon is a coffee lover who’s turned that passion into an online only business selling delicious coffee, and everything you need to make it. He launched in early 2016 and now has over 1,000 customers.

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Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast, One Person eCommerce Businesses, Shopify Podcasts Tagged With: coffee, test and measure

105: Introversion Software’s Mark Morris a look at selling software online – fascinating! Must listen.

June 5, 2017 By Chloë Thomas Leave a Comment

Mark Morris is the Managing Director of Introversion Software a highly respected independent game developer and publisher. Since launching in 2001 they’ve brought 5 critically acclaimed video games to market – including the BAFTA award winning Prison Architect, which has sold over 2 million copies to date.

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Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast, Over 7-figure Turnover eCommerce Podcasts Tagged With: digital downloads, selling software, send owl

104: Violent Little Machine Shop’s Yanne Root “Be unapologetically you” the power of the personal brand

May 29, 2017 By Chloë Thomas Leave a Comment

Yanne Root is the founder of Violent Little Machine Shop. Violent Little Machine Shop is an online only & wholesale business distributing their unique and crazy morale patches (and many other items). They launched in June 2013 and now approaching their 50,000th order.

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Filed Under: 2017 Episodes, B2B eCommerce Podcasts, eCommerce MasterPlan Podcast, Shopify Podcasts Tagged With: patches

103-5: Takeaways from Catalyst with Mary Portas, Cambridge Satchel Company, and marketplace news

May 24, 2017 By Chloë Thomas Leave a Comment

Our host Chloe Thomas attended Channel Advisor’s Catalyst conference in Manchester last week, and has distilled the whole day down into this show of takeaways for the smaller eCommerce retailer. Packed with inspiration, thought-provoking bits, and some top tips. Including updates from Channel Advisor, Amazon, Mary Portas and Julie Deane CEO of Cambridge Satchel Company – enjoy!

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Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast Tagged With: cambridge satchel company, catalyst 2017, mary portas

103: Divine Leg’s Christine Nicholson discusses her 100 orders in 100 days eCommerce startup strategy

May 22, 2017 By Chloë Thomas 2 Comments

Christine Nicholson is the founder of Divine Legs an online only business selling tights (that’s pantyhose for our American listeners) individually and as subscriptions. Christine started Divine Legs in 5th August 2016 she hit 100 orders in the first 100 days, and things are continuing to grow, 25% of whom are subscribers.

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Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast, One Person eCommerce Businesses, Shopify Podcasts, Subscription eCommerce Tagged With: hosiery, startup

102: Connor Gillivan, 7-figure Amazon drop-ship seller AND author of ‘Free Up Your Business’

May 15, 2017 By Chloë Thomas 2 Comments

Connor Gillivan built a seven-figure business trading dropship items on Amazon before founding Freeeup, where you can find over 400 vetted freelancers to outsource your technical and time-consuming eCommerce tasks. Connor also just published a book called Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies, which is packed with great tips and advice from Connor’s years of experience.

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Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast, Over 7-figure Turnover eCommerce Podcasts Tagged With: author

101: Full Disclosure’s Shirine Modad-Neill discusses email and customer service in luxury fashion retail

May 8, 2017 By Chloë Thomas 3 Comments

Shirine Modad-Neill is the founder of Full Disclosure a online fashion boutique bringing customers a curated selection of luxury lingerie, sleepwear and swimwear from established and under-the-radar designers. Launched in Aug 2014, with high price points, they now 1-2 orders per day, from £50-£2000 per order.

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Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast, Shopify Podcasts Tagged With: lingerie, luxury ecommerce

100-5: Takeaways from Direct Commerce Association Digital Marketing Day – inc CRO and Email Automation

May 4, 2017 By Chloë Thomas Leave a Comment

Right so this bonus episode is my takeaways from the Direct Commerce Association Digital Marketing Day I attended last week.

I ummed and ahhed about doing a takeaway from the event – partly because this week I’m busy promoting the launch of the new Get More Customers Club this week.

But I thought – there were a couple of awesome takeaways you all deserve to hear about, AND if any week deserves a bonus podcast – it’s the week episode 100 goes live!

(If you haven’t already had a listen to 100 – it’s me answering your questions – well worth a listen!)

Right – back to the takeaways…

I have info for you on:

  • Funky Pigeon and how they’ve improved their overall email performance by improving their automated emails
  • CRO – Clarity on the differences between website personalisation and website optimisation and where to start with it all

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Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast Tagged With: direct commerce association

100: Ask Chloe! Answers to your questions, inc Email marketing, About us pages, Startups and more

May 1, 2017 By Chloë Thomas Leave a Comment

What a milestone! Episode number 100.

A huge thank you to all who’ve listened, spread the word, given me feedback and of course to the guests as well. Launching the podcast was a great idea, but a leap into the unknown I had no idea if it would work or not. So it’s great to reach episode 100

(technically the 115th episode we’ve released, and very nearly 2 years since we launched).

Normally it’s all about the interviews, or the conference takeaways,- but since the “Ask Chloe” session in episode 50 went down so well, I thought I’d do it again for episode 100.

This time the SIX questions have come from the members of the eCommerce MasterPlan World Facebook group – it’s totally free to join.

The Six questions cover marketing, startups, copy-writing, organisation, conferences, Facebook and more. The questions and askers are detailed below, you’ll have to listen to hear the answers!

Keep Optimising!

Chloë

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Filed Under: 2017 Episodes, eCommerce MasterPlan Podcast Tagged With: ask chloe, conferences, copywriting, facebook, marketing, organisation, startup

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