eCommerce MasterPlan

047: Takeaways from Catalyst Europe – including FBA, eBay, Amazon, Wholesale, Google and more

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Last Wednesday I attended Channel Advisor’s Catalyst Conference in London. So in this episode I’m bringing you our second Takeaways episode of 2016!

I am going to run through the following topics:

  • eBay and Amazon updates
  • Google’s getting in on the marketplace game
  • Recommended approach for big market place selling
  • Consistent trend themes
  • Logistics is still a huge battleground
  • Keep an eye on mobile
  • The awakening of manufacturers / brand owners / wholesalers is going to change the landscape
  • Google update
catalyst 2016 takeaways

All summed up with some key potential actions.

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046: The TeaShed’s Jules Quinn on the power of team-brand-product in growing a B2B business into an eCommerce business

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Jules Quinn is the founder of Online Only eCommerce business TeaShed, with a strong wholesale arm. This year she was named by Forbes magazine as one of the 30 under 30 in retail and eCommerce. She’s been running TeaShed since 2011 and they’ve grown to have 16 people in the team.

Click to Tweet: This week on the @eComMasterPlan #podcast Jules Quinn’s talking tea and lets us know what’s brewing at The TeaShed

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045: AGAME Sport’s Adrian Noott discusses growing a B2B eCommerce business to £400,000 turnover

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Adrian Noott is the founder of AGAME Sports which started in 2012 to supply high quality team sports kit to schools and clubs. It’s a business with distinct B2B and B2C customers, last year turned over £400,000.

Click to Tweet: Adrian Noott of AGAME Sports tells us how they scored a £400k turnover in 2015 @ecommasterplan #podcast

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044: Tanya Heath Paris’ Tanya Heath on luxury fashion, international eCommerce and why her new site will be on Magento

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Tanya Heath is the creator behind Tanya Heath Paris – a bricks and clicks business designing and selling the world’s first adjustable height shoe with removable heels. After 4 years of designing, the product went live in 2013, and they have now sold over 12,000 pairs of shoes and 28,000 pairs of heels.

Click to Tweet: Hear why Tanya Heath Paris are giving their Drupal website the boot with Tanya Heath on @ecommasterplan #podcast

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043: Project Repat’s Nathan Rothstein on how a focus on email sign ups led to $4million sales in 2015

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Nathan Rothstein is one of the founders of Project Repat. It’s an American business which turns your favourite old t-shirts into quilts. You might be thinking oh, ok, so they have to convince someone to trust them with their favourite t-shirt interesting. And yes it is, and we’ll chat about that later, but what makes it even more interesting is that they’ve served over 55,000 customers and in 2015 did $4 million in sales.

Click to Tweet: @eCommasterplan #podcast – Project Repat’s, Nathan Rothstein explains how they have email marketing all sewn up.

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042: Benny Hsu discusses making $100k profit selling t shirts in 5 months by focusing on the customer first

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Benny Hsu wears a number of different hats he’s a blogger, and iOS app developer, and podcast host too. I met Benny when I was in the states in November, we got chatting and he’s involved in a very different sort of eCommerce. Selling TShirts via platforms like Teespring, in the first 5 months he earned $100,000 in profit. No stock, no pick/pack/despatch, no customer service to worry about. That’s a type of eCommerce I think we all need to know about!

Click to Tweet: #podcast: Check out T-mendous @Benny_Hsu chatting to @ecommasterplan about how he makes online t shirt sales soar

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041: Classic Sailing’s Adam Purser discusses 20 years in eCommerce, and getting 100,000+ natural Facebook engagements

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Adam Purser is the Managing Director at Classic Sailing who sell holidays on traditional sailing vessels all over the world. The business has been going for 20 years and has adapted really well to take advantage of the content possibilities of online selling. They’ve now reached the point where they are sending over 1,000 people to sea each year.

Click to Tweet: On this week’s @ecommasterplan #podcast how Facebook has helped give Classic Sailing a real boom!

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040: Colin Gray on Podcasting for Retailers – should you run your own podcast? how can you get customers by being a podcast guest?

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Podcasting is a great way to attract customers to your business, and begin that trust-building conversation with them. Last year on the podcast Tom Schwab of Goodbye Crutches named being a podcast guest as his “number one traffic generation tip”. So in this episode I’m interviewing podcasting expert Colin Gray of The Podcast Host.

I’m a frequent listener to Colin’s podcast, and if it wasn’t for his session at New Media Europe last year you wouldn’t be getting our bonus series! So I’m very excited to have him on the show explaining the various ways you can use podcasting to attract customers to your website.

Click to Tweet: Considering appearing on a #podcast? Colin Gray’s on @ecommasterplan #podcast to tell you why it’s a good idea!

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039: Bureau Direct’s Dominic Irons explains how he’s focused on the customer to grow to 3,500 orders per month

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Dominic Irons is the owner of multi-award-winning retailer of cool stationery Bureau Direct. Dominic has grown his low AOV business up to 3,500 orders per month at peak using a range of methods including a focus on design, great products, and great customer communication.

Click to Tweet: Stand still & take note! It’s all about stationery – Bureau Direct’s Dominic Irons on the @eComMasterPlan #podast

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Bonus: Customer Attraction Tips with Shopify 3: 20 Ways to Increase your Email Signs Ups

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Here is the final of our series of 3 bonus episodes “Customer Attraction Tips” presented by Chloë Thomas of eCommerceMasterPlan.com in association with Shopify.

shopify

This bonus series is kindly sponsored by Shopify, find out more about them and the deal we’ve agreed here.

Today we’re focusing on the end goal of it all – getting the email address. With our 20 Ways to Increase your Customer Email Sign Ups

Our bonus episdoes will be covering:

Click to Tweet: 20 Ways to Increase your Email Sign Ups

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