eCommerce MasterPlan

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061: The Party People’s Dean Salakas discusses how he used PR on TV to get to $2million turnover (inc Shark Tank)

August 1, 2016 By Ellie Leave a Comment

Dean Salakas is the ‘Chief Party Dude’ at The Party People. The Party People is a bricks and clicks retailer, with 2 Australian stores and a market leading website. The first online store was launched in 1998 and Dean’s always been focused on keeping The Party People at the forefront of eCommerce development. They’re now turning over $2 million a year.

Click to Tweet:  The eComMasterPlan #podcast is going off with a bang as we interview The Party People Australia’s, Dean Salakas

[Read more…]

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  • 245: Video Persuasion author and direct response marketing pioneer Rick Cesari
  • 244: How to grow a new store fast with Google Ads and SEO with Joe & Mike Brusca
  • 243: Using your products to market your website with Luke Peters from Newair

Filed Under: eCommerce Podcast, Over 7-figure Turnover eCommerce Podcasts Tagged With: australian ecommerce, bricks and clicks, ecommerce, endorsements

060: On The Tools’ Lee Wilcox gives a masterclass in social media inc Facebook, Snapchat and Instagram

July 25, 2016 By Ellie Leave a Comment

Lee Wilcox runs On The Tools – a business selling clothing for the building trade. Central to their range are witty slogans and solid clothing. On The Tools is the online only eCommerce part of the business started in Mar 2015 and in the first 12 months did 7,000 orders and turnover £175,000.

Click to Tweet: On @eCommerceMasterPlan #Podcast Lee Wilcox, On the Tools. Social media has helped him nail a huge customer base.

[Read more…]

Related Posts

  • 242: Think ‘Customer Journey’ first to increase marketing impact with Omnisend’s Rytis Lauris
  • 241: 7 Principles of DTC eCommerce with BigCommerce Head of Europe Mark Adams
  • 240: eCommerce Marketing Tips

Filed Under: B2B eCommerce Podcasts, eCommerce Podcast, Shopify Podcasts Tagged With: competitions, customer generated content, facebook community, Snapchat, social media, user generated content

059: Social Jukebox’s Tim Fargo on SaaS eCommerce, and the importance of customer service for 2xGrowth in 5 months

July 18, 2016 By Ellie 1 Comment

Tim Fargo is the founder of Social Jukebox aka Tweet Jukebox – yes we’re diving into the world of SaaS (that’s software as a service) today. Social Jukebox is a cloud-based software system for managing your twitter activity, there is a simple free option, then a range of subscription packages depending on how much you want to do. Social Jukebox launched in 2014 and as we record now in March 2016 they have 28,789 users, 1,033 are paying.

Click to Tweet: Give the @eComMasterPlan #podcast a spin it’s all about Software as a Service, featuring Tim Fargo of Social Jukebox

[Read more…]

Related Posts

  • 239: Putting culture and customer excitement at the heart of growth with Swanwick’s Alaina Frederick
  • 238: Building a 7-figure eCommerce business with Sustainable Furniture’s Margaret Larson
  • 237: David Williams (Ugg & Charles Tyrwhitt) on international expansion & DTC ecommerce operations

Filed Under: B2B eCommerce Podcasts, eCommerce Podcast Tagged With: freemium, SaaS, social media, twitter

058: A Suit That Fits’ David Hathiramani on customer led innovation and Crowdfunding in bespoke tailoring

July 11, 2016 By Ellie Leave a Comment

David Hathiramani is the co-founder of A Suit That Fits, a multi award winning, bespoke tailor that operates a hybrid bricks and clicks model. It all started with a proof of concept market stall in Hampstead back in 2006 – and now they deliver about 10,000 orders every year, and last year raised just under £1 million in Crowdfunding over 90% of which was generated from the customers.

Click to Tweet: David Hathiramani, A Suit that Fits, tells all about his tailored approach to his business @eComMasterPlan #Podcast

[Read more…]

Related Posts

  • 236: Boden’s Head of Online Trade and eCommerce Nick Stragnell discusses everything eCommerce
  • 235: Tracey Wallace (ex BigCommerce editor) tells all about launching her new startup Doris Sleep
  • 234: How to manage 4500% growth with Daniel Wellington’s IT Director Daniel Näsman

Filed Under: eCommerce Podcast, Over 7-figure Turnover eCommerce Podcasts Tagged With: bespoke, ecommerce, Tailoring

057: Chloe’s Top 7 Marketing Manipulation Books to Read Over the Summer

July 4, 2016 By Ellie Leave a Comment

Last year I did an episode about the 5 books I think every eCommerce Business Person should consider reading to get them ready for 2016 – and it remains one of our most popular episodes. So today, as summer approaches (in the northern hemisphere at least!) I’m going to take you through another reading list.

This time it’s My top 7 marketing manipulation books to be read over the Summer.

I don’t think you should read all 7 this summer, you know I’m all about efficiency and focus! Rather you should listen to this review then pick the one that best meets your challenges and opportunities for what’s left of 2016.

Books for Summer
[Read more…]

Related Posts

  • 233: 20-year eCommerce big business expert Jennifer DiMotta shares her 4Ps of successful growth
  • 232: Dave Rotheroe is back to talk Viral Marketing, not as difficult as you might think….
  • 231: Taking control of your products and your brand on Amazon with Steve Honight from Pukka Teas

Filed Under: eCommerce Podcast Tagged With: ecommerce books

056: Regal Gentleman’s Liam Jennings with great startup and social media tips, plus lots of Shopify ideas

June 27, 2016 By Ellie Leave a Comment

Liam Jennings is co-founder of Regal Gentleman an online only retailer who sell the very best male grooming products. Launched in late 2014 they’ve had quite the journey already, and now 150% year on year growth (revenue and customers).

Click to Tweet: @eComMasterPlan #Podcast listen to hear how Liam Jennings has successfully groomed his business Regal Gentleman

[Read more…]

Related Posts

  • 230: Doubling sales each year is all about building community with Micki Krimmel of Superfit Hero
  • 229: “Ultimate Guide to e-Commerce Growth” author Ian Hammersley shares top KPI & optimisation tips
  • 228: We explore private medical testing with Anthea Morris of fast-growth business Better2Know

Filed Under: eCommerce Podcast, Shopify Podcasts Tagged With: ecommerce, ecommerce startup, shopify

055: Tesco’s Tamara Duschl talks brand, customer, and how the challenges are the same for a global retailer

June 20, 2016 By Ellie Leave a Comment

Tamara Duschl is the Head of Brand at Tesco. Tesco is the fifth largest retailer in the world, turning over £63bn last year, and is the middle of a big turnaround process – so far shifting from a loss of £6.3bn to a profit of £162million. In this episode Tamara’s going to be telling us a bit more about how Tesco do what they do, and we’ll be exploring the lessons the smaller retailer can take from it all.

Click to Tweet: @eComMasterPlan #Podcast with Tamara Duschl Head of Brand at Tesco talking about getting into the customer mindset

[Read more…]

Related Posts

  • 227: Bespoke Tailor Hockerty’s Marketing Manager Salva Jovells talks Customer Journey
  • 226: Takeaways from MeetMagento UK inc lots of mobile and conversion rate optimisation tips
  • 225: Sir Gordon Bennett’s Neil Elliot shares the pleasure and the pain of their first months live

Filed Under: eCommerce Podcast, Over 7-figure Turnover eCommerce Podcasts Tagged With: Big Business, brand, Data, ecommerce, multichannel

054: Garage Flex’s Alasdair Broom on using eCommerce to satisfy and recruit more customers

June 13, 2016 By Ellie Leave a Comment

Alastair Broom founder of Garage Flex. Alastair and his team design and install perfect garage storage solutions. 3 years ago they started selling their modular products online, and today the online side averages £5,000 per month – and attracts new customers into the core design and install side of the business.

Click to Tweet: @eComMasterPlan #podcast how Alastair Broom of GarageFlex organised his multiple new websites and business rebrand

[Read more…]

Related Posts

  • 224: Christian Zeron of Theo and Harris explains how vlogging grew sales to $2.5million per year
  • 223: Chris Lynch author of “The Truth about SEO: How to Survive in a world of robots, and spiders”
  • 222: Founder and CEO of Ettitude Phoebe Yu who’s achieving 15-20% monthly sales growth

Filed Under: eCommerce Podcast, Shopify Podcasts Tagged With: ecommerce lead generation, garages, rebranding

053: Takeaways from DCA Annual Summit 2016 inc mobile tips, webchat, B2B eCommerce and more

June 6, 2016 By Chloë Thomas 1 Comment

I’m really pleased to be bringing you another hot of the press Takeaways episode.

Last week I was lucky enough to be speaking at the Direct Commerce Association’s Annual Summit in London. So I stuck around for the whole day to see what I could learn and bring to the podcast for all of you!

I’ve been attending Direct Commerce Association events for over 10 years now, and you get discussions and education there that just doesn’t happen anywhere else. Due to the traditional mail order core of the organisation there’s always a lot of great discussions about attribution, data selection, and print mailings. Whilst I am a big fan of print I’ve resisted spending the podcast waxing lyrical about all the new inline personalisation that’s available. Simply because there was other content that I feel would be more impactful and relevant to many more of you.

I’m covering:

  • Selected mini-updates about new reports
  • Highlights from B2B eCommerce master Andrew Nisbet
  • Top mobile commerce tips from the legendary Amy Africa
  • Fascinating info on Web Chat it’s power and how to do it well from Dixons Carphone
  • Key points from my session on Growing your Sales with Social Media
[Read more…]

Related Posts

  • 221: Ex AirBnB Head of SEO Tommy Griffiths shares his top SEO tips, plus the power of automation
  • 220: Latest UX tips and tricks with Matt Isherwood author of ‘Designing eCommerce Websites’
  • 219: Running 5 niche DIY sector eCommerce sites with ex Phones4u Andy Lockley of LoveShoppingDirect

Filed Under: eCommerce Podcast Tagged With: amy africa, dca, direct commerce association, dixons carphone, social media, takeaways

052: Nineteenth Amendment’s Amanda Curtis on building a designer fashion marketplace from scratch

May 30, 2016 By Ellie Leave a Comment

Amanda Curtis is the CEO and cofounder of Nineteenth Amendment, recently named in Forbes 30 under 30 in retail and eCommerce. Nineteenth Amendment is an online only boutique introducing new designers to the world, it’s been live for almost one year, but the tech took about 18 months before that to build and test, they are currently working with over 400 designers from 29 different countries.

Click to Tweet: Find out how Amanda Curtis fashioned her #eCommerce Marketplace – Nineteenth Amendment – @eComMasterPlan #Podcast

[Read more…]

Related Posts

  • 218: Tony Preedy shares top marketing advice from his 25+yrs experience inc Littlewoods and Lakeland
  • 217: Multisite eCommerce – why should you have more than one website? With Shopit’s Adam Pritchard
  • 216: Achieving 80% of sales via Instagram and sticking to your strengths with Ella from Fitbakes

Filed Under: eCommerce Podcast, Over 7-figure Turnover eCommerce Podcasts Tagged With: bespoke, ecommerce, fashion

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ecommerce marketing by Chloe thomas
eCommerce MasterPlan Podcast

Recent Posts

  • 245: Video Persuasion author and direct response marketing pioneer Rick Cesari
  • 244: How to grow a new store fast with Google Ads and SEO with Joe & Mike Brusca
  • 243: Using your products to market your website with Luke Peters from Newair
  • 242: Think ‘Customer Journey’ first to increase marketing impact with Omnisend’s Rytis Lauris
  • 241: 7 Principles of DTC eCommerce with BigCommerce Head of Europe Mark Adams

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