eCommerce MasterPlan

Podcast 40 Colin Gray of The Podcast Host discusses how to use Podcasting in eCommerce

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Podcasting is a great way to attract customers to your business, and begin that trust-building conversation with them. Last year on the podcast Tom Schwab of Goodbye Crutches named being a podcast guest as his “number one traffic generation tip”. So in this episode I’m interviewing podcasting expert Colin Gray of The Podcast Host.

I’m a frequent listener to Colin’s podcast, and if it wasn’t for his session at New Media Europe last year you wouldn’t be getting our bonus series! So I’m very excited to have him on the show explaining the various ways you can use podcasting to attract customers to your website.

Click to Tweet: Considering appearing on a #podcast? Colin Gray’s on @ecommasterplan #podcast to tell you why it’s a good idea!

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Podcast 39 Bureau Direct’s Dominic Irons

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Dominic Irons is the owner of multi-award-winning retailer of cool stationery Bureau Direct. Dominic has grown his low AOV business up to 3,500 orders per month at peak using a range of methods including a focus on design, great products, and great customer communication.

Click to Tweet: Stand still & take note! It’s all about stationery – Bureau Direct’s Dominic Irons on the @eComMasterPlan #podast

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Podcast Bonus: Customer Attraction Tips 3 of 3: 20 Ways to Increase your Email Signs Ups

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Here is the final of our series of 3 bonus episodes “Customer Attraction Tips” presented by Chloë Thomas of eCommerceMasterPlan.com in association with Shopify.

shopifyThis bonus series is kindly sponsored by Shopify, find out more about them and the deal we’ve agreed here.

Today we’re focusing on the end goal of it all – getting the email address. With our 20 Ways to Increase your Customer Email Sign Ups

Our bonus episdoes will be covering:

Click to Tweet: 20 Ways to Increase your Email Sign Ups

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Podcast 38 Deborah Lippmann’s Mark Lippmann

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Mark Lippmann is the Managing Partner and Co-Founder at Deborah Lippmann. Deborah Lippmann, the eCommerce business, sells a makeup range focused on nails designed by Deborah Lippmann herself – one of the most sought-after manicurists in the world. Mark is in charge of the eCommerce side of the business (amongst more) and has grown it to a multi-million $ company with distribution in over 20 countries.

Click to Tweet: Mark Lippmann tells us how Deborah Lippmann have nailed mobile eCommerce on this week’s @eComMasterPlan #podcast

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Podcast Bonus: Customer Attraction Tips 2 of 3: Customer First Content Marketing

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Welcome to the second of our series of 3 bonus episodes “Customer Attraction Tips” presented by Chloë Thomas of eCommerceMasterPlan.com in association with Shopify.

This week it’s all about Customer First Content Marketing – a really important way to build the conversation with your unknown potential customers.

shopifyThis bonus series is kindly sponsored by Shopify, find out more about them and the deal we’ve agreed here.

Our bonus episdoes will be covering:

Click to tweet: Attracting Customers with Customer First Content Marketing

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Podcast 37 William May Jewellers’ Jonny Lomax

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Jonny Lomax is eCommerce and Marketing Manager at William May Jewellers. William May has been involved in the British jewellery industry for 190 years(!), they sell vintage jewellery specialising in luxury watches, and diamond engagement rings. The website has been live for 18 months and in the first year they turned over £220,000, including a doubling of Nov/Dec business.

Click to Tweet: William May’s Jonny Lomax – how to increase customer engagement with great customer service @eComMasterPlan #podcast

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Podcast Bonus: Customer Attraction Tips 1 of 3: Marketing you can use to get the Attention of Your Potential Customers

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Welcome to our series of 3 bonus episodes “Customer Attraction Tips” presented by Chloë Thomas of eCommerceMasterPlan.com in association with Shopify a key part of our 2016 campaign to help you focus on your customer and thus grow your business.

shopifyThis bonus series is kindly sponsored by Shopify, find out more about them and the deal we’ve agreed here.

Our bonus episdoes will be covering:

Click to Tweet: “Marketing you can use to get the attention of your potential customers” on the @eComMasterPlan #podcast

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Podcast 36 Takeaways from The Delivery Conference for the Smaller Retailer

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Last week I attended the Meta Pack’s “The Delivery Conference” in London. It was a fascinating day listening to some of the UK’s (and world’s) biggest retailers explain what they’re up to and how they got to where they are. Including ASOS, Marks and Spencer, John Lewis, and House of Fraser.

Last week was the first time I’d been to The Delivery Conference – it’s always been on the list, but after several of our Experts recommended it I thought I ought to make the effort this year.

In this podcast I’ll be running through:

  • My overall thoughts about the conference
  • Key delivery lessons learnt
  • Other non-delivery lessons – inc “It’s all about the customer” lessons
  • The Christmas 2015 feedback, including Black Friday
  • 2016 delivery success – what do you need to do?

The conference was focused mainly on the enterprise level eCommerce retailer, but there were a few great takeaways for the smaller online retailer (plus lots of nuggets) and those are what I’m running through in the podcast.

Click to tweet: Takeaways from The Delivery Conference – including ASOS, House of Fraser, John Lewis, and Marks and Spencer

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Podcast 35 Shop America’s Gerjo van den Berg

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Gerjo van den Berg runs Shop America an online only eCommerce store supplying American products (from sweets to salad dressing) to customers in the Netherlands & beyond. He started the business back in 2011 and now turns over €300,000 with 500-600 orders per month, so it’s a low AOV (average order value) business model.

Click to Tweet: Cheez Whizz – how Shop America have brought the taste of America to Europe – this week’s @eComMasterPlan #podcast

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Podcast 34 Taste Tradition Direct’s Ian Smith

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Ian Smith is in the process of creating an online butchers – Taste Tradition Direct, as we record this interview we’re in month 3 of the business and they’ve already hit an average 50 orders per month. He’s building it as the online, B2C side of Taste Tradition – an award winning wholesale farmers and butchers who specialise in rare breed meats, with an amazing reputation with the UK’s top chefs.

Click to Tweet: Hear all about Taste Tradition Direct – they don’t mince their words – Ian Smith’s on the @eCommerceMasterPlan #podcast

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