Shannon Fitzsimmons is the founder at O So Curly, an online store selling tools and accessories for curly hair. Shannon started the business in 2015 and is now getting over 100 order per month. We discuss the nuts and bolts of how to run influencer marketing campaigns as well as a host of other subjects.[Read more…]
Kajetan Wyrzykowski is the Head of Content at Packhelp. A B2B eCommerce business selling bespoke packaging supplies to companies including H&M, Google, Wrangler, T Mobile and more. They launched in 2016 and now have over 16,000 customers and make over half a million boxes a quarter. We talk about your content strategy, the importance of customer personas, and Kajetan shares a lot of great tips![Read more…]
Judah Phillips is a global leader in the field of analytics and data science, and the author of Amazon bestseller “eCommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy”. We talk LTV, data visualisation and making your business more data focused. Some awesome tips in here too.[Read more…]
Mark Kohlenberg is the CEO and founder of Moral Code, an exclusively eCommerce DTC brand selling premium men’s leather footwear and accessories. Launched in 2017 they now fast approaching $5m per year in sales. This year they are working on a total relaunch of the business including product, target customer, website, and embracing sustainability. The new version doesn’t go live until August – so I’m chatting with Mark about how they’ve made these big decisions, and the complexity of making it all happen in a big business.[Read more…]
In this episode just like last time we’re doing something a little different.
We’re celebrating eCommerce Marketing: How to Get Traffic that BUYS to your website being available on audiobook by sharing a few more chapters from the book with you.
Last week I shared the whole of Part 1 The Customer MasterPlan Model with you.
And this week I’ve picked 3 of the Marketing Maxims from Part 4 to share with you.[Read more…]
In this episode we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website.
Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the world.
Thank you to all of you who’ve bought it, read it, reviewed it on Amazon and used it to help you build your business!
Well in March the Audiobook version FINALLY went live.
(Why it’s taken so long is a story that’s almost as boring to tell as it was frustrating to live through – so I’m not going to bore you with it!) Suffice to say – it’s now available!
So to celebrate that in this episode rather than an interview I’m bringing you a Chapter of the audiobook.
Chris Shipferling is the Managing Partner at Global Wired Advisors, who help eCommerce business owners sell up. With over 1,000 transactions under their belts they know what they’re talking about![Read more…]
Dhruvin Patel is an Optometrist & Founder of Ocushield. A screen protector designed and developed to protect your eyes, sleep and device screens. They were founded in 2015 and now process over 2,000 orders a month, and have sold over 100,000 products direct to consumer as well as though wholesale to retailers such as Selfridges and urban outfitters. They’ve also worked with the Wales International Rugby Team and West Ham Utd Football club to improve player gameday performance.[Read more…]
Matt Edmundson is the CEO of the Jersey Company, a group of health, wellness and beauty companies that deliver products and services to over 120,000 loyal customers in the UK and Europe. The group includes the eCommerce business Jersey Beauty Company – which went online in 2006 and since then they have achieved global sales of $75million, that’s over 7 million products shipped.[Read more…]