Yanne Root is the founder of Violent Little Machine Shop. Violent Little Machine Shop is an online only & wholesale business distributing their unique and crazy morale patches (and many other items). They launched in June 2013 and now approaching their 50,000th order.[Read more…]
Our host Chloe Thomas attended Channel Advisor’s Catalyst conference in Manchester last week, and has distilled the whole day down into this show of takeaways for the smaller eCommerce retailer. Packed with inspiration, thought-provoking bits, and some top tips. Including updates from Channel Advisor, Amazon, Mary Portas and Julie Deane CEO of Cambridge Satchel Company – enjoy!
Last Tuesday I attended the Channel Advisor Catalyst Conference in Manchester UK.
Christine Nicholson is the founder of Divine Legs an online only business selling tights (that’s pantyhose for our American listeners) individually and as subscriptions. Christine started Divine Legs in 5th August 2016 she hit 100 orders in the first 100 days, and things are continuing to grow, 25% of whom are subscribers.[Read more…]
Connor Gillivan built a seven-figure business trading dropship items on Amazon before founding Freeeup, where you can find over 400 vetted freelancers to outsource your technical and time-consuming eCommerce tasks. Connor also just published a book called Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies, which is packed with great tips and advice from Connor’s years of experience.[Read more…]
Shirine Modad-Neill is the founder of Full Disclosure a online fashion boutique bringing customers a curated selection of luxury lingerie, sleepwear and swimwear from established and under-the-radar designers. Launched in Aug 2014, with high price points, they now 1-2 orders per day, from £50-£2000 per order.[Read more…]
Right so this bonus episode is my takeaways from the Direct Commerce Association Digital Marketing Day I attended last week.
I ummed and ahhed about doing a takeaway from the event – partly because this week I’m busy promoting the launch of the new Get More Customers Club this week.
But I thought – there were a couple of awesome takeaways you all deserve to hear about, AND if any week deserves a bonus podcast – it’s the week episode 100 goes live!
(If you haven’t already had a listen to 100 – it’s me answering your questions – well worth a listen!)
Right – back to the takeaways…
I have info for you on:
- Funky Pigeon and how they’ve improved their overall email performance by improving their automated emails
- CRO – Clarity on the differences between website personalisation and website optimisation and where to start with it all
What a milestone! Episode number 100.
A huge thank you to all who’ve listened, spread the word, given me feedback and of course to the guests as well. Launching the podcast was a great idea, but a leap into the unknown I had no idea if it would work or not. So it’s great to reach episode 100
(technically the 115th episode we’ve released, and very nearly 2 years since we launched).
Normally it’s all about the interviews, or the conference takeaways,- but since the “Ask Chloe” session in episode 50 went down so well, I thought I’d do it again for episode 100.
This time the SIX questions have come from the members of the eCommerce MasterPlan World Facebook group – it’s totally free to join.
The Six questions cover marketing, startups, copy-writing, organisation, conferences, Facebook and more. The questions and askers are detailed below, you’ll have to listen to hear the answers!
We have John Warrillow on the show, author of both ‘The Automatic Customer’ and ‘Built to Sell’. I found both books really useful, and ‘The Automatic Customer’ is often recommended by our guests, as of course, you will know. Not least because it’s the key text on subscription businesses. I’m going to be discussing The Automatic Customer with John, along with lots of other topics, and I’m going to be including some questions from you, the listeners. So thanks to those of you who submitted questions in the Facebook group, if you don’t want to miss out next time. I can’t promise to use all your questions, but I will do my best to fit them in.
Full trasncript of the interview is below
Steve Honight is UK Brand Manager for Newton Running. Newton Running is an American business who design, wholesale, and retail their running shoes. The newtonrunning.co.uk business launched in the UK on 2009, and has been managed by Steve and his team for the last 2 years looking after both the wholesale and website sales in the UK, Steve’s business turns over $1million per year, including over 2000 direct to consumer ecommerce orders. In addition, he sells on a multi-brand site called New Running Gear.[Read more…]
I’m really pleased to be bringing you a bonus episode this week, packed with my takeaways for you from last week’s Internet Retailing Expo that happened in Birmingham UK.
Just like last year I was chairing some of the conference – this year it was the From Clicks to Bricks agenda.
A strange title?
Well, it really fitted the content, because it was all about how bricks and clicks / omnichannel businesses are taking their online digital learnings and taking them across all their channels (including the store).
Even if you’re running a pure play online only business there’s still plenty of great lessons here for you too – so please keep listening!![Read more…]