Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 they now sell via Shopify. They donate 50% of their profits to charity – and last year they donated over £100,000 AND saved over 14 tonnes of materials from landfills.
[Read more…]391: Should “sustainability” be your number 1 marketing message? With Hugo & Thomas from Greenr
Thomas Panton & Hugo Douglas-Deane are the co-founders at Greenr, where they’re building the UK’s most accessible and comprehensive sustainable shopping marketplace. Founded in 2021 they’re going live to consumers this Summer.
[Read more…]390: Discover the perfect DTC Playbook with DTC veteran Mike Stevens
Mike Stevens is the author of the brand new book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”. And one could say he was one of the DTC pioneers with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith which over 10 years he scaled all the way to exit in 2018.
Mike now helps start-ups and challenger brands scale through various mentoring schemes, as a consultant via Stevens.Earth and via his brand new book!
[Read more…]389: Growing a swimwear brand to over 7 figures with Charys Caldarella from Styelle Swim
Charys Caldarella is the CEO and founder of Styelle Swim, a sustainable swimwear fashion brand. Founded in 2016 they are now on track to hit 1million euros this year.
[Read more…]388: Taking a sustainable, money saving brand to £5m a year with Helen Rankin from Cheeky Wipes
Helen Rankin is the founder and general dogsbody at Cheeky Wipes, a simple reusables brand who’s been leading the charge since 2008. Selling reusable baby wipes, period products, nappies, and more. They’re now a multi-awarding winning business with 35 staff and sales of over £5m a year.
[Read more…]387: The Lightning 50 recipe for fast eCommerce growth with Sara Arthrell from Brightpearl
Sara Arthrell is the CMO at Brightpearl, and she’s joining us to share the insights from the Brightpearl Lightning 50 report that you can all use to fast track the growth in your eCommerce store.
[Read more…]386: Going from ZERO to £200k sales on Shopify in 8 weeks with Rob from The Moon Phase Studio
Rob Harrison-Plastow is the Chief Marketing Officer of the Moon Phase Studio. The studio exists to empower its customers to become more attuned to the moon through art, books, and rituals. It was founded in November 2020 they went from zero to £200k in 8 just weeks!
[Read more…]385: Building a sustainable loungewear brand with PR and Community – it’s Krisha Kotak from Tula+Tye
Krisha Kotak is the founder of Tula + Tye, a loungewear brand responsibly made from recycled and organic materials, hand-dyed with eco-friendly dyes, and packaged in recycled and reusable bags. Founded in 2020 it attracted over 600 customers in the first year.
[Read more…]384: Research from Klaviyo – the huge opportunity in customers wanting our help to buy more sustainably
Aubrey Harper is a Content Strategist at Klaviyo. Earlier this year she produced some remarkable customer research that you all need to know about…
[Read more…]383: 10 eCommerce Marketing Tips from our latest Virtual Summit
Our brand new eCommerce MasterPlan Virtual Summit live now.
Catch ALL the replays for FREE now at eCMP.info/summit
In this episode, Chloe will give us just one top tip from each of the 10 sessions within the summit. So make sure you sign up to get all the advice from our excellent speakers.
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