eCommerce MasterPlan

030: 2015 Highlights Show 2: Content Marketing and Social Media

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I decided it would be great to end the year with a couple of highlights podcasts. Pulling together what our interviewees had to say about some key topics to give you a quick-fire resource for building your business in 2016.

Last time we focused on New Customer Acquisition and Repeat purchase (with a heavy dose of customer service!).

And in this episode we’re going to continue the ‘how to grow’ theme by looking at the power of content and social media to grow your business.

Please do use these highlights shows to jump back and re-listen (or listen for the first time) to an interview we’re featuring here to get a clearer idea of what you can do in your business in 2016.

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029: 2015 Highlights Show 1: New Customer Acquisition, Repeat Customers, and Customer Service

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Happy Christmas!

I decided it would be great to end the year with a couple of highlights podcasts. Pulling together what our interviewees had to say about some key topics to give you a quick-fire resource for building your business in 2016.

The responses to our book give-away competition about what you’ll be focusing on in 2016 made it very clear what we need to cover to help you.

So these 2 highlights podcasts will focus on growth through marketing, covering in this episode:

  • New Customer Acquisition
  • Repeat purchase (with a heavy dose of customer service!)

In the second show we look at Content Marketing and Social Media

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028: Goodbye Crutches’ Tom Schwab discusses how he used content to get 70k visitors a month

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Tom Schwab is the CEO of Goodbye Crutches. An American eCommerce store which educates about, and sells alternatives to the humble crutch (who knew!). Tom is a master of understanding his customer and creating the content that just pulls them to his site. This has taken them from 3,000 paid monthly visitors to 70,000 organic visitors per month, in under 3 years.

Click to Tweet: Listen to the inspiring Tom Schwab tell @eComMasterPlan how he found the right balance for GoodbyeCrutches #podcast

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027: Beard Brand’s Eric Bandholz on growing to a 7-figure turnover since 2013. By delivering on a vision

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Eric Bandholz launched Beardbrand in 2013 and is now a 7-figure business. Beardbrand is a range of products for looking after a beard (strangely enough!), the majority of the products are designed by the Beardbrand team, with a few best of breed exceptions. The products are available from their 2 international online stores, and various retail distributors.

Click to Tweet: Check out Eric Bandholz talking about how Beardbrand was cultivated on the @eComMasterPlan #podcast

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026: eCommerce Books for Christmas 2015 – Chloe selects and reviews the ones you want in your stocking

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In this podcast I’m going to take you through the 5 books I think every eCommerce Business Person should consider reading to get them ready for 2016. My top 5 eCommerce Books to read over Christmas 2015. And no I don’t think you should read all 5, you know I’m all about efficiency and focus!

Rather, you should listen to this review then pick the one that best meets your challenges and opportunities for 2016.

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025: Trace Meyer on Bitcoin for eCommerce – what is bitcoin? what can it do for us eCommerce people?

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Today we’re doing something a little different.

As many of you know I recently visited the USA on a learning trip – one of the things I did on that trip was attend a podcasting conference, and one of my fellow attendees knows a LOT about Bitcoin. I’ll be honest Bitcoin is something I’ve purposefully ignored – a box I’ve chosen not to open!! But initial chats with Trace persuaded me that Bitcoin is a box I should open, and if I should be opening it, then all of you probably deserve to know a bit about it too.

So… on today’s podcast Trace Meyer will be helping us all to understand bitcoin, and what it can do for us eCommerce people.

Click to tweet: Find out all about Bitcoin for #eCommerce on the @eComMasterPlan #podcast

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024: Bursa de Anvelope’s Dorin Parnica on growing 16x to EURO500,000 selling tyres in Romania, and by focusing on the customer

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Dorin Parnica runs Bursa de Anvelope – and yes, unless you’re one of our listeners who speaks Romanian you’re not going to read much in that name! Dorin is our first Romanian guest, I met him at the TeCOMM Power to the Customer event last month which I was speaking at, and I knew I needed to get him on the show.

Bursa de Anvelope sells car tyres. Online to end consumers and garages. This year they will reach EURO500,000 turnover, that’s a 16x growth over the last 3 years with big plans for the future!

Click to tweet: Online tyre seller Doran Parnica from Romania talks managing teams on @eComMasterPlan podcast

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Bonus: Christmas 2015 Tips with eSeller: 3: Your Christmas 2015 Customer Journey, inc top marketing methods to test

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Welcome to our series of 3 bonus episodes “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net designed to help you make Christmas 2015 the best yet for your eCommerce business.

We’ve created these in partnership with eSeller and for the first time ever on the eCommerce MasterPlan Podcast you can get hold of a FULL transcript (including pictures!) of each of these podcasts.

I’m coming at everything in this 3-part series with in mind that Christmas is a very busy time when you will be wanting to achieve a mix of these 3 objectives:

  • Attract new customers
  • Reactivate dormant customers
  • Make current customers better customers (higher AOVs, more frequent purchases, more purchases!)

The 3 parts are:

  1. Should you partake in Black Friday? [catch up now]
  2. Why your Delivery Strategy matters this Christmas [catch up now]
  3. Your Christmas 2015 Customer Journey – including the top marketing methods you should be using this Christmas [see below]

The full transcript of this podcast is available below.

your christmas 2015 customer journey

Click to Tweet: I just listened to “Your Christmas 2015 Customer Journey” – thanks @eComMasterPlan and @eSeller_Net

In this podcast I take you through:

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023: Serious Readers’ Alex Pratt on selling the world’s best reading lights and growing sales to £5 million

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Alex Pratt is the founder of Serious Readers who build and supply the world’s best reading lights. (I am a customer and love these lights – perfect for an evening of needlework! And they do ship worldwide). The business started in 1986, and is now a mail order business with strong online sales, as well as Amazon and wholesale sales. Turnover is £5m achieved with 50 employees selling 20,000 lights per year. Alex is also the Chairman of the UK’s Direct Commerce Association.

CLICK TO TWEET: Founder of Serious Readers Alex Pratt talks raving fans on @eComMasterPlan podcast

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Bonus: Christmas 2015 Tips with eSeller: 2: Why your Delivery Strategy Matters this Christmas

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Welcome to our series of 3 bonus episodes “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net designed to help you make Christmas 2015 the best yet for your eCommerce business.

We’ve created these in partnership with eSeller and for the first time ever on the eCommerce MasterPlan Podcast you can get hold of a FULL transcript (including pictures!) of each of these podcasts.

I’m coming at everything in this 3-part series with in mind that Christmas is a very busy time when you will be wanting to achieve a mix of these 3 objectives:

  • Attract new customers
  • Reactivate dormant customers
  • Make current customers better customers (higher AOVs, more frequent purchases, more purchases!)

The 3 parts are:

  1. Should you partake in Black Friday? [catch up now]
  2. Why your Delivery Strategy matters this Christmas [see below]
  3. Your Christmas 2015 Customer Journey – including the top marketing methods you should be using this Christmas

The full transcript of this podcast is below.

why your delivery strategy matters this Christmas

Click to Tweet: I just listened to “Why your Delivery Strategy matters this Christmas” – thanks @eComMasterPlan and @eSeller_Net

In this podcast I take you through:

[Read more…]