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042: Affiliate Marketing: How to Drive Full Price Sales with Ami Spencer from Webgains

April 14, 2021 By April Buencamino-dy Leave a Comment

Ami is the Chief Operations Officer at Webgains the hi-performance affiliate marketing network. She’s been at Webgains for over 4 years helping their international growth by connecting the right publishers and advertisers. Before that, she spent 5 years at Vouchercloud so it would be fair to say Ami REALLY knows her Affiliate marketing!

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Filed Under: Keep Optimising Podcast

041 Affiliate Marketing: How to revive your existing Affiliate Account with Rick Magennis

April 7, 2021 By April Buencamino-dy Leave a Comment

Rick has been in affiliate marketing for nearly 10 years, growing sales the right way for his clients. He is the President and Founder of BearCatMedia an affiliate marketing agency. Platform agnostic they’re all about driving the right results for each client. And he’s recently run a whole event sharing affiliate marketing best practices called Affiliate Management Expo.

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040: SMS Marketing – should you? how do you? with Corinne Watson from Postscript

March 31, 2021 By April Buencamino-dy 1 Comment

Corinne is the senior content marketing manager at Postscript, and a deep-thinker about all things eCommerce! She gave some amazing advice over on eCommerce MasterPlan for our expert shows earlier this year – so when I decided we should bring SMS into our email marketing month there was only one person to call on.

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Filed Under: Keep Optimising Podcast

039: Email: Using your Email Segmentation to improve your Facebook Ad results with Kunle Campbell

March 24, 2021 By April Buencamino-dy Leave a Comment

Kunle is an eCommerce obsessive, an ‘outsourced CMO’ and advisor to a range of DTC product businesses. He’s been involved in eCommerce and online marketing since the early 2000s and is now best known at the host of the 2x eCommerce Podcast.

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038 Email: The Latest List Growth Tips with Gabe Macaluso from Omnisend

March 17, 2021 By April Buencamino-dy Leave a Comment

Gabe is the Director of Customer Success at Omnisend, and prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree!

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037 Email: Turn sign ups into buyers with the perfect Welcome Campaign with Val Geisler

March 10, 2021 By April Buencamino-dy Leave a Comment

At the time of recording, Val was the founder and Chief Email Optimizer at Fix My Churn and an email obsessive.

By the time we put the episode live… Val’s become the Customer Evangelist at Klaviyo!

Val’s been obsessed with helping eCommerce businesses improve their email marketing performance for over a decade.

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036: Email: Perfect Post Purchase Campaigns with Jessica Totillo Coster

March 3, 2021 By April Buencamino-dy Leave a Comment

Jessica’s been in eCommerce for even longer than me! (that’s over 20 years) She’s owned and run her own multi-6 figure bricks and mortar boutique, spent 6 years running a 7-figure online store, and now she’s ‘the Klaviyo girl’ building out clever, effective, game-changing sequences for her happy clients.

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035: Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney

February 24, 2021 By April Buencamino-dy Leave a Comment

Neil’s career kicked off when he created the SFN Expo and used just online marketing to bring thousands of consumers through the door every year. In 2016 he took all he learnt building that business and turned it into an agency that over the last four years has helped thousands of entrepreneurs worldwide create crazy-converting Facebook Ads that create game-changing sales.

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034 Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan

February 17, 2021 By April Buencamino-dy Leave a Comment

John was recently head of growth at Purelei (just named fastest growing Shopify store in Germany in 2020) and is also co-founder at Volt, a Facebook Ads agency that specialises in Dark Posting.

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033 Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz

February 10, 2021 By April Buencamino-dy Leave a Comment

Lauren has been in graphic design since 2006, and over the years has got increasingly involved in what it takes to makes ad campaigns successful. In 2014 she consolidated her love for eCommerce sales growth and great ad design when she founded The Loft325. Working with many fast growth DTC brands she’s here to give us the latest tips on how to make our ad videos spot on.

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Filed Under: Keep Optimising Podcast

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