Kevin owns several successful eCommerce Stores, hosts the Digital marketing Fastlane podcast and runs the #1 Facebook Ads agency Voy Media

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Sarah is the head of delivery at Nest Performance. For the last 4 years Sarah’s been deep in the world of PPC running ads across Adwords, Facebook, Instagram and more.

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Mark is one half of the awesome Hammersley Brothers, CMO of the award winning eCommerce growth specialists smart ebusiness and author of the excellent book ‘The Business Owner’s Guide to Google Shopping’. Which is exactly what he’s here to talk about today.

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In this episode we have everything you need to know to make this year’s Black Friday / Cyber Monday super successful for your business.

Our 9 eCommerce experts share powerful advice that’s going to help you make 2020 end on a high for your business.

Our experts include:

• Shopify’s Kristen LaFrance
• Voy Media’s Kevin Urrutia
• Omnisend’s Rytis Lauris
• Jessica Totillo Coster from the eCommerce Badassery Podcast
• YouTube star Elle McCann from Curious Themes
• eCommerce Tech’s Derric Haynie
• 10,000 Customers’ Lucy Bloomfield
• host of the 2x eCommerce Podcast Kunle Campbell
• AND our very own Chloë Thomas

Expect to listen to this one at least twice!

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Lucas has been involved with online marketing and selling for over a decade, including running this own eCommerce store for 5 years. In recent years he’s focused in on the world of turning customer support from a cost centre to a revenue and conversion driving activity as part of his role at leading eCommerce helpdesk provider Gorgias.

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Mogens Møller is the CEO and co-founder at Sleeknote where they help us turn visitors into subscribers. He’s been in eCommerce for over 10 years and is just a little bit obsessed by user experience and conversion optimisation. In fact, he’s just spent 3 months conducting more than 240 usability tests on the world’s biggest online stores, across both mobile and desktop.

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Lucy Bloomfield grew her eCommerce business to over 10,000 customers in just 18 months, and now she helps other retailers replicate her success. When we caught up over the summer she mentioned she’s currently seeing some amazing results by focusing on customer personas – I know how many of you struggle with these and how powerful they can be so it was a no brainer to add that into our ‘Increase your Conversion rates’ focus.

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Ian has been involved in the world of site search since 2013, helping retailers throughout the UK and beyond to leverage ever cleverer algorithms to improve the experience of searchers on their website, and therefore (of course!) the sales achieved on a website. When we decided to spend a month covering improving onsite conversion rates – site search was a topic we had to cover, and Ian was at the top of my list to come on and talk about it

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Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world. Justin’s been named on the Hanapin Marketing “Top 25 Most Influential Pay Per Click Advertising Expert” list three years running, so he knows plenty about the paid side of Google Shopping – and he been busy helping retailers make the most of the ‘free’ side ever since Google announced it earlier this year.

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SEO expert Geoff Atkinson is an ex retailer and founder and CEO of Huckabuy — an SEO company dedicated to aligning with Google initiatives for optimal SEO results.

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