Luke started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. In order to do that he’s often getting into the details of analytics setups to make sure what we’re seeing in our reports is (a) useful and (b) an accurate representation of what actually happened!
[Read more…]029: Marketing Foundations: Your Team, how to work remotely successfully with Shauna Moran
Shauna spent 4 years working in partnership for eCommerce site platforms Shopify and Kooomo before founding her own business Operate Remote in 2018 to help businesses create remote working environments that create highly engaged and productive teams. Although the Operate Remote business is only a couple of years old it has already been name done of the Top 10 Leadership Development Coaching Companies in Europe!
[Read more…]028 Marketing Foundations: The Right Tech Stack with eCommerce Tech’s Derric Haynie
Derric is the Chief eCommerce Technologist at eCommerce Tech, Since 2014 he’s worked across the eCommerce world – he’s been a marketing agency CEO, and been in house running the marketing for a beauty box subscription box called BoxyCharm (recently sold for $500m to Ipsy) and helpdesk service Gorgias (recently closed a series A funding for $14m). Derric is all about getting the right tech stack in place for your business.
[Read more…]027 Content Marketing: User Generated Content how make it work for you with Joanna Steele
Joanna Steele is The UGC Queen, what Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Until Feb 2020 she was the Senior Reviews and Customer Generated Content Manager at Argos (one of the UK’s leading high street retailers and the 3rd most visited website in the UK after Amazon and eBay). She’s now an award winning Digital marketing and eCommerce Strategist
[Read more…]026 Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs
Shayne is Head of Marketing at 99designs. Shayne’s been in marketing for over 15 years, and has the perfect marketing aptitude list – a touch of nerd, a sprinkling of creativity, and a dusting of mathematician! So as well as knowing how the numbers need to stack up – he’s also very well versed in how the right design can totally change the results of a content strategy.
[Read more…]025 Content Marketing: What does a modern PR strategy look like? with Mark Hook
Mark is the Global Director of PR and Communications at Digital Operations Solutions supplier Brightpearl. He’s been in PR for over 10 years working for content sites, hospitals, at a PR agency and as Global PR Lead at eCommerce Retailer Lovehoney. It’s fair to say that Mark knows PR inside out!
[Read more…]024 Content Marketing: Outreach and Digital PR tips with Spark Toro’s Rand Fishkin
Back in 2003 Rand co-founded what has become one of the pillars of SEO knowledge sharing, and an awesome software tool set – yes I’m talking about Moz. Now he’s busy with a new software tool, SparkToro a market research and audience intelligence tool – that means it shows you what publications and people influence your target audience – aka the publications and blogs you should be including in your off-site content marketing activity.
[Read more…]023 Content Marketing: Blogging – how to make it work for you with Fynn Glover of Matcha
Since 2011 Fynn has been helping business to tell their story. Most recently that’s led to him founding Matcha – a blog system developed specifically for DTC and eCommerce businesses.
[Read more…]022 Social Media: Instagram – what you should do with Chloe Bubert from Tailwind
Chloe is an influencer and affiliate manager at Tailwind – which is an Instagram and Pinterest Scheduling and Analytics tool. As well as helping lots of businesses make the most of their Instagram profiles, she’s also a fashion influencer and blogger in her own right.
[Read more…]021 Social Media: How to get your Customers raving about you on social with Dan Gingiss
Dan is the author of the bestselling book “Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media”, and co-host of “The Experience This! Show” podcast.
[Read more…]