A good level of ROI should underpin all online marketing activity. As with all areas of online marketing, keeping control of your costs and taking advantage of opportunities allows you to make your marketing work as efficiently as possible. By using a range of metrics within your reporting, you can help ensure your affiliate marketing campaign is working as effectively as possible.
I have listed below a range of more useful metrics I use when looking at the performance of client’s affiliate marketing programmes. Using these metrics allow you to keep a close eye on costs and capitalise on opportunities. They also help to identify potential issues and find a resolution before they become problematic.