iIan Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry Westin 2010, and then Favor launched in 2019. Across the 2 brands in Q4 eCommerce sales were 70% up, driving full company 25% YoY growth, and in Q1 eCommerce was up 120%! So now eCommerce alone is over $10million a year.[Read more…]
Over the last few months, I’ve been chatting with retailers of all shapes and sizes and from multiple counties to get to grips with how the pandemic has affected their businesses.[Read more…]
There is a wealth of content being created, but not all of it is worth paying attention to. So here we’re trying to only share the most useful so as not just to create a huge heap of links…
Whenever we find something new we shout about it in our weekly newsletter (sign up here so you’re first to know when we add something).
I hope they’re useful! if you’ve got something you’d like to add just get in contact.
You may also want to have a look at our Interesting Stuff
The Complete Retail Marketing Calendar 2021: All the Dates You Need to Know
The awesome Martin Heubel has pulled together all the dates you need to know about for 2021 planning (and a lot more!).
Including all the big dates, AND cool details like when the BAFTA’s is, and when Love your Pet Day is.
Oracle’s Quartlery Checklist for Planning a Successful Holiday Marketing Program
A bit late to the party on this one.
Throughout the year Oracle CX Marketing Consultants publish quarterly checklists to help you get your marketing ready to maximise your Q4 sales.
One of the first guests on the Keep Optimising Podcast (launches tomorrow!), Chad S White, introduced me to it this week. And I just HAD to pass it on to all of you.
Chad’s one of the authors, and it’s an excellent resource for making sure you’re on top of your Q4 prep. Tough in any year, and even harder this year where there’s so much to distract us.
You can grab the Q3 checklist here (you don’t even need to give an email address, just download it!).
AND grab the Q1 and Q2 too.
Clever People Sharing their Experience / Thoughts
There are a lot of people creating content about how to handle the changing customer behaviour we’re seeing at the moment. This section is for those articles I think are worth sharing (and I’m being very harsh with what I’m allowing in…)
Luke Carthy – Preparing eCommerce for the Post-COVID Bounce Back [blog]
Very clever eCommerce consultant Luke Carthy has written an EXCELLENT piece for Moz about how to make sure you’re doing everything you can to succeed in the post-covid world.
It’s a great read with some great examples and tips.
We had David on the podcast last year, and he is really astute when it comes to seeing the bigger eCommerce picture.
He’s sharing a series of articles on LinkedIn – starting with this one – where he’s sharing the key things you should be considering, and options for how to deal with them.
Definitely worth Following him on LinkedIn to make sure you get the next updates.
Direct Commerce Magazine
I’ve been a subscriber to Direct Commerce Magazine for over 10 years. Normally it’s a paid-for paper magazine packed with interesting articles about eCommerce and Mail Order selling.
This month it’s a free online magazine (with pages you can turn!) packed with interesting articles about eCommerce and Mail Order selling.
Well worth a read – check it out here
Chloe wrote a blog!
“How to make your brand look awesome when you don’t know what you want!” – read it here
5 Copy and Paste SOPs
Getting the systems and SOPs (that’s Standard Operating Procedures) right is essential to accelerate growth.
It’s 5 copy and paste SOPs to get you started – and totally worth grabbing.
10 Most Common Outsourcing Mistakes
Outsourcing is hard work, hugely rewarding – but anyone who tells you it’s easy is lying.
Freeup are the experts at it – and they’ve written a VERY useful guide to the common mistakes people make, and how you can avoid them.
It’s available for free here
Carrier status updates
Veeqo are keeping this page up to date with the latest news on each carrier’s operational abilities.
Christmas 2020: Crunch Time for the Overcrowded eCommerce Market – Report
On the Keep Optimising Podcast Sarah from Nest talked about this report (and got into some super cool Facebook Ad audience targeting strategies).
Nest have looked at all the data and variables to identify the best Facebook Ad Strategies for Q4. It’s a must-read – so get a headstart and download the report now.
Getting the most from your Google Ads
Free Recorded SEO Audit
Adam Bastock (great SEO guy) Adam is offering free SEO audits for any eCommerce company struggling in the current climate.
He’ll send you a short video that walks you through your website and highlights errors and key improvements you can make to increase organic traffic.
Whether you’re on Magento, Shopify, WooCommerce or something else – this is for you!
An example can be viewed on YouTube
These are available to established and new retailers, especially those who may run local physical stores and are rapidly trying to get set up online.
Shopify 90 day free trial
Shopify are offering a 90 day free trial – so if you’re thinking of setting up online for the first time, or always wanted to have a login test the platform out… now’s the time.
Staying focused is super-hard at the moment. There’s so much distraction. Different working environments, constantly changing rules and regulations, changing consumer behaviour, and the whole threat of catching covid.
Meditation and mindfulness are a great way to reduce stress, and worry, and help you get focused on what matters.
Whether you’ve never tried before, or a regular practitioner you should check out the excellent series of training videos led by specialist Lily Parkinson.
Watch the first video here
OR sign up the whole thing here
Today and tomorrow I’ve bought together the authors of a selection of awesome eCommerce books.
We’ve each reduced the price of our Kindle ebooks to just 1.99 (be that $,£, Euros or whatever it is on the other Amazon sites!), and we’re busy promoting the offer page so we can help 100s, if not 1,000s of eCommerce businesses to find their path to growth and success.
Here is why I chose each of them to be a part of the event.[Read more…]
Guest blog from Whitney Blankenship, of Omnisend – her colleague Rytis Lauris is a speaker at our upcoming Subscription eCommerce Virtual Summit
2018 brought big challenges for marketers. The implementation of GDPR in the EU put a lot of marketing strategies at risk. So entrepreneurs had to look for new approaches to communicate with their customers.
It caused tension for some time but it made marketers find new ways of communication and instead of carrying all eggs in one email marketing basket, distribute them smartly through more channels.
The rise of omnichannel marketing didn’t make digital marketing to slow down. Moreover, an extra value was added to the customer shopping experience.
The following omnichannel marketing statistics are from the latest Omnisend’s Annual Report of 2019. The Omnisend team has analyzed over 2 billion marketing campaigns that were sent using Omnisend platform over 2018. Let’s take a look at what they’ve discovered.
Guest blog from Chris Cano, of dotmailer – his colleague Skip Fidura is a speaker at our upcoming eCommerce MasterPlan Virtual Summit
Dubbed the trillion-dollar industry, B2B ecommerce is rapidly accelerating, opening up a plethora of opportunities for both businesses and customers.
B2B ecommerce sales will experience explosive growth in the coming years, eclipsing the revenue generated from B2C markets. Just think about the average value of a business order when compared to that of a consumer. And yet, B2C brands seem to dominate digital channels, harnessing the power of marketing automation to reach the right customer, with the right message, and at the right time.
In this year’s Hitting the Mark, B2B brands scored 26% below their B2C counterparts across all criteria. With their global ecommerce worth set to reach an eye-watering $6.6 trillion by 2020, B2Bs need to put their foot of the gas.
Email still remains the most popular tactic employed by B2B marketers, perhaps down to the returns on investment: £32 for every £1 according to the DMA. To take their ecommerce to the next level and capitalize on this predicted growth, companies need to digitalize their marketing activities and adopt smarter tactics. [Read more…]
Guest blog from Rob Edlin of Niddocks one of the speakers at our eCommerce MasterPlan Virtual Summit 2018
Ecommerce Tracking, Tagging, Analytics and Pixels
Take control of your ecommerce tracking, tagging, analytics and pixels like a pro!
Running a profitable ecommerce business and juggling dozens of platforms can be a real headache unless you’re an mega-geek. If you’re like most online store owners, you probably only have a fundamental understanding of the technology and need to rely on web developers or expensive support options from the ecommerce platform vendors. [Read more…]
Guest blog from Ken Condon, of eCerge & Segmentify – together with his colleague Murat Soysal he is a speaker at our eCommerce MasterPlan Virtual Summit 2018
Recently I was having a coffee on Grafton Street in Dublin with a friend of mine who shall remain unnamed but let’s just say he is an ecommerce nut of 15 years. When he isn’t working on his own site he is giving talks, writing great blogs or sending me links to the newest coolest AR or AI product that has caught his eye.
On this occasion it was me that started the conversation on the topic of how useful his current personalization tool was and whether or not he was competent in using it every week. [Read more…]
I’ve always believed that as an eCommerce business, if you want to really go for it with Affiliate marketing you’d be crazy not to use an Affiliate network – use them for the access to the software, the acounting side of things, and to give you access to a wide range of affiliates.
Well, I was recently interviewed by Arlen Robinson for his podcast eCommerce Marketing Podcast and after we finished recording we ended up having a long chat about Affiliate marketing (Arlen’s area of expertise, he runs OSI Affiliate).
Arlen is a believer in the exact opposite of using an affiliate network – to self-host your affiliate program.
So I asked Arlen to put a blog post together explaining the reasons you might want to skip the networks and go it alone: [Read more…]
Guest blog from Ross Barnard, of dotdigital – his colleague Skip Fidura is a speaker at our upcoming eCommerce MasterPlan Virtual Summit
Seamless journeys from email to mobile
The ‘mobile-first’ mindset has been a buzzword for a number of years, but 2017’s festive shopping period is when it’ll come into its own. eMarketer predicts that the share of sales from smartphones will grow to 65% this year, up from 58% in 2016.
The good news is that there’s time to get your house in order – and if last year’s festive sales are anything to go by, you’ll want to be across your mobile marketing strategy in time for the upcoming festive season. According to the National Retail Federation, 2016’s retail sales in the US during November and December increased 4% over 2015 to $658.3 billion! [Read more…]