Guest blog from Whitney Blankenship, of Omnisend – her colleague Rytis Lauris is a speaker at our upcoming Subscription eCommerce Virtual Summit
2018 brought big challenges for marketers. The implementation of GDPR in the EU put a lot of marketing strategies at risk. So entrepreneurs had to look for new approaches to communicate with their customers.
It caused tension for some time but it made marketers find new ways of communication and instead of carrying all eggs in one email marketing basket, distribute them smartly through more channels.
The rise of omnichannel marketing didn’t make digital marketing to slow down. Moreover, an extra value was added to the customer shopping experience.
The following omnichannel marketing statistics are from the latest Omnisend’s Annual Report of 2019. The Omnisend team has analyzed over 2 billion marketing campaigns that were sent using Omnisend platform over 2018. Let’s take a look at what they’ve discovered.