I’m seeing a lot of great advice and resources that are being put out there to help your business survive through the Corvid19 pandemic.
Each week I’m sharing the latest ones I’ve found in our weekly newsletter (sign up here). On this page you can find them all.
There is a wealth of content being created, but I’m trying to only share the most useful so as not just to create a huge heap of links…
I hope they’re useful! if you’ve got something you’d like to add just get in contact.
Industry Pulse Check
Klaviyo are currently compiling a survey EVERY DAY to check the pulse of the industry during the Covid-19 pandemic. If you’re contributing you’ll get access to the results – sure to be a fascinating bank of data.
Please take part – the more retailers who submit each day the better quality data you’ll get back to help you make your decisions.
A new survey goes live each day.
You can access the surveys AND the results here.
Getting Ready for Q4
Oracle’s Q3 Checklist for Planning a Successful Holiday Marketing Program
A bit late to the party on this one.
Throughout the year Oracle CX Marketing Consultants publish quarterly checklists to help you get your marketing ready to maximise your Q4 sales.
One of the first guests on the Keep Optimising Podcast (launches tomorrow!), Chad S White, introduced me to it this week. And I just HAD to pass it on to all of you.
Chad’s one of the authors, and it’s an excellent resource for making sure you’re on top of your Q4 prep. Tough in any year, and even harder this year where there’s so much to distract us.
You can grab the Q3 checklist here (you don’t even need to give an email address, just download it!).
AND grab the Q1 and Q2 too.
Clever People Sharing their Experience / Thoughts
There are a lot of people creating content about how to handle the changing customer behaviour we’re seeing at the moment. This section is for those articles I think are worth sharing (and I’m being very harsh with what I’m allowing in…)
Luke Carthy – Preparing eCommerce for the Post-COVID Bounce Back [blog]
Very clever eCommerce consultant Luke Carthy has written an EXCELLENT piece for Moz about how to make sure you’re doing everything you can to succeed in the post-covid world.
It’s a great read with some great examples and tips.
We had David on the podcast last year, and he is really astute when it comes to seeing the bigger eCommerce picture.
He’s sharing a series of articles on LinkedIn – starting with this one – where he’s sharing the key things you should be considering, and options for how to deal with them.
Definitely worth Following him on LinkedIn to make sure you get the next updates.
Direct Commerce Magazine
I’ve been a subscriber to Direct Commerce Magazine for over 10 years. Normally it’s a paid-for paper magazine packed with interesting articles about eCommerce and Mail Order selling.
This month it’s a free online magazine (with pages you can turn!) packed with interesting articles about eCommerce and Mail Order selling.
Well worth a read – check it out here
Carrier status updates
Veeqo are keeping this page up to date with the latest news on each carrier’s operational abilities.
Free DIT Webinar Series (UK Only)
The UK’s Department for International Trade (DIT) has launched a COVID-19 webinar series to help UK SMEs.
Experts will provide guidance and practical advice to help support your business and respond to the challenges and potential disruption caused by COVID-19. There will also be an opportunity for Q&As.
All webinars are free to UK companies – find the full list and register here.
Google Ad Credits coming to your account soon
“we’re giving our SMBs worldwide $340 million in ad credits, which can be used at any point until the end of 2020 across our Google Ads platforms. SMBs who have been active advertisers since the beginning of 2019 will see a credit notification appear in their Google Ads account in the coming months.”
Getting the most from your Google Ads
Free Recorded SEO Audit
Adam Bastock (great SEO guy) Adam is offering free SEO audits for any eCommerce company struggling in the current climate.
He’ll send you a short video that walks you through your website and highlights errors and key improvements you can make to increase organic traffic.
Whether you’re on Magento, Shopify, WooCommerce or something else – this is for you!
An example can be viewed on YouTube
These are available to established and new retailers, especially those who may run local physical stores and are rapidly trying to get set up online.
Facebook Small Business Grants programme
“Facebook is offering USD 100M in cash grants and ad credits for up to 30,000 eligible small businesses in over 30 countries where we operate. We’ll share more details as they become available.”
Register for updates here
Shopify 90 day free trial
Shopify are offering a 90 day free trial – so if you’re thinking of setting up online for the first time, or always wanted to have a login test the platform out… now’s the time.
Staying focused is super-hard at the moment. There’s so much distraction. Different working environments, constantly changing rules and regulations, changing consumer behaviour, and the whole threat of catching covid.
Meditation and mindfulness are a great way to reduce stress, and worry, and help you get focused on what matters.
Whether you’ve never tried before, or a regular practitioner you should check out the excellent series of training videos led by specialist Lily Parkinson.
Watch the first video here
OR sign up the whole thing here