Cracking infographic from OfferPop, outlining the power of social content, and HOW to get it.
Although you have to shell out a lot of money upfront, a good piece of Direct Mail will still bring a great return for you. A good campaign relies on getting 3 things right – your data, your mailing piece, and the offer.
This is something Lovefilm are superb at getting right, let me explain… [Read more…]
Just Fab is a new eCommerce import to the UK from America. It’s a fashion retailer with a business model that’s part made.com, part Achica, part Poundland, and very Brittania Music! Somehow that combination works.
I’m going to run through how they operate, then give you 3 things they do really well that any eCommerce business would do well to copy.
For the festive season we’ve taken a look at the top 20 UK sites of the last quarter and assessed them for how well decorated their Christmas trees are and what they are doing to make it easy for customers to buy from them.
We’ve identified five key areas to optimise on your home page. These are:
- Christmas Decorations – Snowmen, icicles, Santa hats and baubles are all de rigueur for Christmas decorations. 15/20 sites had been spruced up for Christmas. The winners were the supermarkets (Asda, Tesco and Sainsbury’s) and the losers were the clothes shops (Asos, River Island, Topman). [Read more…]