Understanding what goes on behind the scenes as Google works out where to put your ads on the search results is a really important part of running a successful Adwords campaign.
Everyone wants (or should want!) to get the best traffic at the lowest price. This means you get maximum traffic for your budget, and more importantly maximum conversions – so long as it is the best traffic.
Below are two VERY handy infographics created by TrustPilot that explain the Adwords Auction in the simplest way I’ve found yet…
