The Catalogue – next generation technology…

IKEA have done the mail order industry a huge favour.

From now on, everytime we face a crazy person who suggests the catalogue doesn’t have a place in our 21st century world – just show them this great video.


This video perfectly explains why customers like catalogues. Which is also why they perform, and bring us great responses.

Oh, and as well as a great piece of Friday Fun, this video is a fantastic example of the power of a little clever content marketing – just take a look at the comments under the video on YouTube.

AND the unboxing videos that fans have made, this one has had over 8,000 views in just 6 days: