Calculating Lifetime Value: Starbucks Case Study [infographic]

In eCommerce MasterPlan 1.8 I briefly cover Customer Lifetime Value (Chapter 9 / Page 149 for those who want to know!), and it is one of those pieces of analysis that every eCommerce business should be looking at.

Yes, you’re not going to have all the numbers at your finger tips right this second, and it’s a number that will change over time – but if you can work out then it really changes your perspectives!

This infographic is a really nice worked through explanation of how to do the analysis on Starbucks – making it easily relate-able to your business.

Let me know how you get on!