Recording the eCommerce MasterPlan podcast and chatting with our guests is an endless pleasure for me – it’s always interesting, and there’s always a surprise and a few new nuggets of information.
One of the biggest surprises of the 6 months of interviewing was the wide range of books that our guests recommended. Only 3 books were mentioned more than once.
Below are those 3, and the rest of the 2015 recommendations.
As I explained in my book review podcast – before clicking on all the links and filling up your bookshelf… have a think about which book will be the best one for you in the coming weeks and months!
- What problem are you looking to solve?
- What new marketing method are you looking to launch this year?
- Which area of your business is in the most need of attention?
eCommerce Books Recommended by Multiple Guests:
Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh
This book came up 3 times (more than any other book in 2015), and in part due to that I finally got around to reading it.
It’s an easy read, and contains information that any size of business will find useful.
Recommended by Hilary Fletcher, Valerian Voegele, and Pascal Culverhouse
Trust Me, I’m Lying by Ryan Holiday
This one’s a marmite book – either you love it, or you hate it!
I’d never heard it prior to the podcast, so impressive it had 2 recommendations.
Recommended by Zak Edwards, William Forshaw
Also recommended was Ryan’s The Obstacle is the Way
Don’t Make Me Think by Steve Krug
This book has been around for a long time, but it stands the test of time.
Plus it has lots of pictures – so easy to work through.
Recommended by Andrew Wilson, and Andy Beresford
The rest of the recommended eCommerce books:
There are another 20 recommendations, so I’ve grouped them to help you find the one most useful to you…
Practical Guides
Lean Analytics by Alistair Croll
Customer Relationship Management by John Frazer Robinson
eCommerce Specific Books
eCommerce MasterPlan 1.8 by Chloë Thomas
One Click by Richard L Brandt
The Automatic Customer by John Warrillow
Business theory
Screw Business as Usual by Sir Richard Branson
The 4-Hour Work Week by Timothy Ferriss
It’s Not How Good You Are, It’s How Good You Want to Be by Paul Arden
The Growing Business Handbook by Adam Jolly
The Art of War by Sun Tzu
The Prince by Nicolo Machiavelli
The E-Myth Revisited by Michael E. Gerber
Think and Grow Rich by Napolean Hill
Good Leaders Ask Great Questions by John C Maxwell
Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs by Andy Kessler
Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers
Marketing theory
The Long Tail by Chris Anderson
UnMarketing by Scott Stratten
Made to Stick by Chip and Dan Heath
Influence by Robert Cialdini
Is there a book you’re suprised hasn’t yet been recommended? Why not add it in the comments…
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