Recording the eCommerce MasterPlan podcast and chatting with our guests is an endless pleasure for me – it’s always interesting, and there’s always a surprise and a few new nuggets of information.
One of the biggest surprises of the 6 months of interviewing was the wide range of books that our guests recommended. Only 3 books were mentioned more than once.
Below are those 3, and the rest of the 2015 recommendations.
As I explained in my book review podcast – before clicking on all the links and filling up your bookshelf… have a think about which book will be the best one for you in the coming weeks and months!
- What problem are you looking to solve?
- What new marketing method are you looking to launch this year?
- Which area of your business is in the most need of attention?
eCommerce Books Recommended by Multiple Guests:
[easyazon_link identifier=”145550890X” locale=”UK” tag=”ecommmaste-21″]Delivering Happiness: A Path to Profits, Passion and Purpose[/easyazon_link] by Tony Hsieh
This book came up 3 times (more than any other book in 2015), and in part due to that I finally got around to reading it.
It’s an easy read, and contains information that any size of business will find useful.
Recommended by Hilary Fletcher, Valerian Voegele, and Pascal Culverhouse
[easyazon_link identifier=”1591846285″ locale=”UK” tag=”ecommmaste-21″]Trust Me, I’m Lying[/easyazon_link] by Ryan Holiday
This one’s a marmite book – either you love it, or you hate it!
I’d never heard it prior to the podcast, so impressive it had 2 recommendations.
Recommended by Zak Edwards, William Forshaw
Also recommended was Ryan’s [easyazon_link identifier=”1781251495″ locale=”UK” tag=”ecommmaste-21″]The Obstacle is the Way[/easyazon_link]
[easyazon_link identifier=”0321965515″ locale=”UK” tag=”ecommmaste-21″]Don’t Make Me Think[/easyazon_link] by Steve Krug
This book has been around for a long time, but it stands the test of time.
Plus it has lots of pictures – so easy to work through.
Recommended by Andrew Wilson, and Andy Beresford
The rest of the recommended eCommerce books:
There are another 20 recommendations, so I’ve grouped them to help you find the one most useful to you…
Practical Guides
[easyazon_link identifier=”1449335675″ locale=”UK” tag=”ecommmaste-21″]Lean Analytics[/easyazon_link] by Alistair Croll
[easyazon_link identifier=”1901306194″ locale=”UK” tag=”ecommmaste-21″]Customer Relationship Management[/easyazon_link] by John Frazer Robinson
eCommerce Specific Books
eCommerce MasterPlan 1.8 by Chloë Thomas
[easyazon_link identifier=”0670920673″ locale=”UK” tag=”ecommmaste-21″]One Click[/easyazon_link] by Richard L Brandt
[easyazon_link identifier=”0241185017″ locale=”UK” tag=”ecommmaste-21″]The Automatic Customer[/easyazon_link] by John Warrillow
Business theory
[easyazon_link identifier=”0753540592″ locale=”UK” tag=”ecommmaste-21″]Screw Business as Usual[/easyazon_link] by Sir Richard Branson
[easyazon_link identifier=”0091929113″ locale=”UK” tag=”ecommmaste-21″]The 4-Hour Work Week[/easyazon_link] by Timothy Ferriss
[easyazon_link identifier=”0714843377″ locale=”UK” tag=”ecommmaste-21″]It’s Not How Good You Are, It’s How Good You Want[/easyazon_link] to Be by Paul Arden
[easyazon_link identifier=”0749473150″ locale=”UK” tag=”ecommmaste-21″]The Growing Business Handbook[/easyazon_link] by Adam Jolly
[easyazon_link identifier=”0857080091″ locale=”UK” tag=”ecommmaste-21″]The Art of War[/easyazon_link] by Sun Tzu
[easyazon_link identifier=”0140449159″ locale=”UK” tag=”ecommmaste-21″]The Prince[/easyazon_link] by Nicolo Machiavelli
[easyazon_link identifier=”0887307280″ locale=”UK” tag=”ecommmaste-21″]The E-Myth Revisited[/easyazon_link] by Michael E. Gerber
[easyazon_link identifier=”1934451355″ locale=”UK” tag=”ecommmaste-21″]Think and Grow Rich[/easyazon_link] by Napolean Hill
[easyazon_link identifier=”1455548049″ locale=”UK” tag=”ecommmaste-21″]Good Leaders Ask Great Questions[/easyazon_link] by John C Maxwell
[easyazon_link identifier=”1591845424″ locale=”UK” tag=”ecommmaste-21″]Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs[/easyazon_link] by Andy Kessler
[easyazon_link identifier=”B013XUNUAA” locale=”UK” tag=”ecommmaste-21″]Anything You Want: 40 Lessons for a New Kind of Entrepreneur[/easyazon_link] by Derek Sivers
Marketing theory
[easyazon_link identifier=”184413850X” locale=”UK” tag=”ecommmaste-21″]The Long Tail[/easyazon_link] by Chris Anderson
[easyazon_link identifier=”1118176286″ locale=”UK” tag=”ecommmaste-21″]UnMarketing[/easyazon_link] by Scott Stratten
[easyazon_link identifier=”009950569X” locale=”UK” tag=”ecommmaste-21″]Made to Stick[/easyazon_link] by Chip and Dan Heath
[easyazon_link identifier=”006124189X” locale=”UK” tag=”ecommmaste-21″]Influence[/easyazon_link] by Robert Cialdini
Is there a book you’re suprised hasn’t yet been recommended? Why not add it in the comments…
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