Books Recommended by our 2015 Podcast Guests

Recording the eCommerce MasterPlan podcast and chatting with our guests is an endless pleasure for me – it’s always interesting, and there’s always a surprise and a few new nuggets of information.

One of the biggest surprises of the 6 months of interviewing was the wide range of books that our guests recommended. Only 3 books were mentioned more than once.

Below are those 3, and the rest of the 2015 recommendations.

As I explained in my book review podcast – before clicking on all the links and filling up your bookshelf… have a think about which book will be the best one for you in the coming weeks and months!

  • What problem are you looking to solve?
  • What new marketing method are you looking to launch this year?
  • Which area of your business is in the most need of attention?

2015 top recommend ecommerce books blogeCommerce Books Recommended by Multiple Guests:

Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh

This book came up 3 times (more than any other book in 2015), and in part due to that I finally got around to reading it.

It’s an easy read, and contains information that any size of business will find useful.

Recommended by Hilary Fletcher, Valerian Voegele, and Pascal Culverhouse

Trust Me, I’m Lying by Ryan Holiday

This one’s a marmite book – either you love it, or you hate it!

I’d never heard it prior to the podcast, so impressive it had 2 recommendations.

Recommended by Zak Edwards, William Forshaw

Also recommended was Ryan’s The Obstacle is the Way

Don’t Make Me Think by Steve Krug

This book has been around for a long time, but it stands the test of time.

Plus it has lots of pictures – so easy to work through.

Recommended by Andrew Wilson, and Andy Beresford

The rest of the recommended eCommerce books:

There are another 20 recommendations, so I’ve grouped them to help you find the one most useful to you…

Practical Guides

Lean Analytics by Alistair Croll

Customer Relationship Management by John Frazer Robinson

eCommerce Specific Books

eCommerce MasterPlan 1.8 by Chloë Thomas

One Click by Richard L Brandt

The Automatic Customer by John Warrillow

Business theory

Screw Business as Usual by Sir Richard Branson

The 4-Hour Work Week by Timothy Ferriss

It’s Not How Good You Are, It’s How Good You Want to Be by Paul Arden

The Growing Business Handbook by Adam Jolly

The Art of War by Sun Tzu

The Prince by Nicolo Machiavelli

The E-Myth Revisited by Michael E. Gerber

Think and Grow Rich by Napolean Hill

Good Leaders Ask Great Questions by John C Maxwell

Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs by Andy Kessler

Anything You Want: 40 Lessons for a New Kind of Entrepreneur by Derek Sivers

Marketing theory

The Long Tail by Chris Anderson

UnMarketing by Scott Stratten

Made to Stick by Chip and Dan Heath

Influence by Robert Cialdini

Is there a book you’re suprised hasn’t yet been recommended? Why not add it in the comments…