Cashback websites can drive enormous amounts of traffic and generate lots of sales for the merchants who work with them. They do this by sharing commission payments with customers who make purchases using their cashback website account rather than visiting the retailer directly. They are quite often the top earning affiliates on affiliate networks. In recent years they have grown in popularity and show no signs of slowing down. Popular cashback websites include Quidco and Top Cash Back. [Read more…]
We’re involved in several website redesigns at the moment, as a result of that and a few SEO conversation I’ve been having recently I thought I’d post about the importance of the 301 redirect. [Read more…]
Deciding how much commission to pay your affiliates is one of the most important decisions you can make as a merchant. Unfortunately there is no simple answer to the question but there are numerous factors to be considered during your decision process. [Read more…]
Affiliate marketing can be very reactive. You can make a promotional decision today and it’s being spread through the web by your affiliates before the night is out. This can be great, but it can be hard work for both you and your affiliates. Planning ahead allows both you and your affiliates time to drive your sales as hard as possible. Making sure you have solid plans in place now for your peak trading will pay dividends and will build a strong platform for when you do have to make those reactive decisions.
How to monetise twitter has been a pondering point for many over the last couple of years. With the wide variety of software via which people access twitter – it’s not like they can add adverts to the side like Youtube, Facebook, or the search engines do.
So I guess they’ve reached the kind of obvious solution – sell tweets.
For the last few months (in the US only at the moment) twitter have been trialling 3 types of advertising:
- Promoted Tweets – where you pay to get your tweet to the top of the results
- Promoted Trending Topics – paying to place your choice of trending topic on the right hand bar (see this blog for information on the first one)
- EarlyBird – twitter.com/earlybird which is a twitter account that tweets about fast moving commercial deals
As yet there aren’t any case studies on whether these are working for brands or not, plus we don’t yet know if these are the ad tools Twitter will be rolling out to the UK. So watch the web for more updates!
A lot of the time online marketers concentrate on the merchant-side affiliate marketing statistics – the number of affiliates driving sales, the ROI, the average sales per affiliate etc etc. This is all great for knowing if you programme is doing well or not. But it’s not the data that will help you work out how to get your merchant programme working harder.
That information comes from analysing the affiliates and what they’re doing.
The Affiliate Summit have published a set of industry benchmarks called “Affiliate Facts and Figures”, it’s the result of a survey of 1150 affiliates on what they do, what they like merchants to do etc. Fantastically useful information if you’re trying to encourage affiliates to promote your merchant.
I could easily highlight every stat in the report here – but it wouldn’t be as easy to understand as the report itself! So I’ve picked out a few tasters:
1. The potential affiliates are ever-changing.
17.5% of the responders have been affiliates for more than 10 years, 26.3% started being an affiliate in 2009 or 2010.
So you’ve got to keep your eye on the ball – so many newcomers means there’s going to be new strategies coming through – some will work, some won’t! But to truely make the most of the channel it’s going to be important to not ignore new affiliates.
2. Join an affiliate network!
Only 14% of the Affiliates surveyed prefer independent programmes – so (unless there’s a reason the affiliates will want to trade direct with you – eg you are Amazon) get signed up to an affiliate network! It might cost more but you’re going to achieve success much faster.
3. You’ve got to compete for your affiliate’s attention
37.5% of affiliates actively promote 5 or less merchants
57.6% of affiliates actively promote 10 or less merchants
So you’ve got to make sure you’re at the top of the list, the front of mind of the affiliates you want to be promoting you. You’ve got to keep them in the loop and make it nice and easy for them to work on promoting you.
4. They’re busy on social networking – even if you’re not
67.5% of affiliates are incorporating social networking sites in their marketing plans.
5. Get the communications mix right
49% would like to hear from merchants monthly, 36.1% weekly. So make sure you’re communicating often enough – monthly at a minimum!
Overall feedback from the report is definately that if you look after the affiliates they’ll look after you!
What is it?
For merchants affiliate marketing is a low risk, cost effective way to generate business online. It’s also a great way to build brand awareness for a product or service.
How does it work?
Merchants wishing to participate in affiliate marketing typically sign up to what’s known as an affiliate network. This network serves as a liaison point between merchants and affiliates and gives merchants the opportunity to promote their products or services across a multitude of websites.
Affiliates sign up to affiliate networks so that they can promote the products and services of merchants. Merchants reward the marketing efforts of their affiliates by paying them a commission for each sale or lead that they generate. Commissions are usually a percentage of the lead/sale that’s been generated; however some merchants prefer to offer a fixed amount per lead/sale. [Read more…]
There are both advantages and disadvantages to running an affiliate programme, here are the key points you should consider before deciding if joining an affiliate network is right for you.
Advantages of joining an affiliate network: [Read more…]
Last month we had an article published in Catalogue eBusiness magazine.
It runs through 5 key steps needed to get your Comparison Shopping activity performing well. Those steps are:
- Select your CSE Carefully
- Build it on the right foundations
- Get the right information in your product feed
- Collect the right data
- Pick up the phone and optimise
If you’d like to read the article in full just go to the pdf which is here: 5 steps to get the most out of Comparison Shopping Engines