eCommerce MasterPlan

253: Ethical eCommerce and how to get to 10,000 customers in 18 months with Lucy Bloomfield

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Lucy Bloomfield is an ex retailer. She grew her eCommerce business, Trefiel, to over 10,000 customers in just 18 months, then decided to close it and re-focus on helping online retailers replicate her success. She’s also on a mission to see eCommerce become far less damaging to the planet, and that’s what she’s joining us to talk about today.

2020 eCommerce MasterPlan Growth Series sponsored by Omnisend

This episode is part of our annual growth series – you can find out all about how it can help you grow your business and links to the rest of the episodes here.

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252: How to use Customer Reviews & CGC to increase Conversion Rates with Argos’ Joanna Steele

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Joanna Steele is the Senior Reviews and Customer Generated Content Manager at Argos. Or to put it another way, The CGC Queen, what Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Argos is one of the UK’s leading high street retailers founded in the 1970s, they have over 1,200 physical locations across the UK, sell 89,000 products, and are the 3rd most visited website in the UK after Amazon and eBay.

2020 eCommerce MasterPlan Growth Series sponsored by Omnisend

This episode is part of our annual growth series – you can find out all about how it can help you grow your business and links to the rest of the episodes here.

[Read more…]

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251: What is the most important thing we learnt in eCommerce in 2019? Our eCommerce Experts discuss

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Chloe is joined by a host of eCommerce experts to answer the question “What is the most important thing we learnt in eCommerce in 2019?”

The answers are VERY wide-ranging from delivery to DTC, from radical transparency to mobile domination. The answers will help you work out your plans for 2020.

Our experts are:

  • Chris Dawson from Tamebay
  • Ian Hammersley from Smartebusiness
  • Lucy Bloomfield of 10,000 Customers
  • Rachel Jacobs from eCommerce Partnerships
  • Ria Fiscina from Parkfield
  • Alex O’Byrne from We Make Websites
  • Rytis Lauris from Omnisend

There’s so much in this episode you’re going to listen more than once!

Which is why we’ve given you the full transcript below.

2020 eCommerce MasterPlan Growth Series sponsored by Omnisend

This episode is part of our annual growth series – you can find out all about how it can help you grow your business and links to the rest of the episodes here.

[Read more…]

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250: Flare Audio’s Davies Roberts returns to talk Facebook Ads and Increasing Profits

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Davies Roberts is an inventor and the founder of Flare Audio, the sound technology company who retail headphones, earphones and much more. After rapid initial growth he’s now all about maximising profits. Flare Audio are turning over around £4m per year, and profitability has doubled in the last 12 months.

2020 eCommerce MasterPlan Growth Series sponsored by Omnisend

This episode is part of our annual growth series – you can find out all about how it can help you grow your business and links to the rest of the episodes here.

[Read more…]

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249: How to move from Batch and Blast to Customer Focused Comms with exMissguided’s Nicola Fox

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Nicola Fox is a retail marketer specialising in CRM and Loyalty, over the last 10 years she’s been working for top UK retailers like Holland & Barrett where she designed and developed a healthcare loyalty programme. Most recently she worked at fast-fashion giant Missguided, where she took on a task familiar to anyone in eCommerce – shifting customer marketing from batch and blast to a data-driven, segmented, personalised program. A difficult enough task in small, slow-moving retailer – let alone one of the fastest biggest retailers around.

2020 eCommerce MasterPlan Growth Series sponsored by Omnisend

This episode is part of our annual growth series – you can find out all about how it can help you grow your business and links to the rest of the episodes here.

[Read more…]

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248: Growing a subscription box to over €60k/m with BusterBox.com’s Liam Brennan

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Liam Brennan is one of the co-founders of BusterBox.com. A Dog subscription box service that has thousands of subscribers in multiple markets. BusterBox.com launched in 2016 and are now doing around €60k per month.

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247: Selling £2m+ of vintage fashion on Instagram and mobile with Rory Westbrook of True Vintage

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Rory Westbrook is the founder of True Vintage, a streetwear retailer he founded from his university bedroom in 2014. Specialising in reviving vintage styles they now have yearly sales over £2m. Focusing on Instagram, Email marketing, and getting their mobile user experience stop on has led to huge sales growth.

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246: Driving 40% of your sales via Email Marketing with Gerry Anderson Shop’s Jamie Anderson

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Jamie Anderson is a TV and radio producer, director and writer and Managing Director at Anderson Entertainment. Which also means he’s in charge of the Official Gerry Anderson eCommerce store – home to all the Thunderbirds, Space 1999, UFO, and Captain Scarlet merchandise you can imagine! Jamie launched the store in 2014 and now do over 1,000 orders per month.

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245: Video Persuasion author and direct response marketing pioneer Rick Cesari

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Rick Cesari has helped major brands, from GoPro to George Foreman build billion-dollar brands through AdSense advertising and strategic video marketing. Today he is with us to talk about his new book, Video Persuasion: How to Create Effective High-Level Product and Testimonial Videos that Will Grow Your Brand, Increase Sales and Build Your Business. This book puts the techniques used by huge brands into the hands of small business owners, entrepreneurs, inventors, Amazon sellers, and eCommerce business owners.

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244: How to grow a new store fast with Google Ads and SEO with Joe & Mike Brusca

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Joe and Mike Brusca have a unique approach to eCommerce. Quickly scaling high ticket dropshipping eCommerce stores, then selling them via brokerage sites like Empire Flippers to generate cash to repeat the whole process again. A huge part of their success is in finding a great product to sell so we can’t talk about any particular sites they’re currently running – it would give too much away! BUT Joe & Mike are going to share the most crucial part of the model – how they quickly grow the stores. 

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