Luke Carthy started his SEO career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. One of the areas he regularly sees making big changes to performance is getting technical SEO right – so it was a no – brainer to get him on the show to help all you improve your SEO performance.
[Read more…]284: Building a super-focused brand to $4m per year with Dan Demsky from Unbound Merino
Dan Demsky is the founder of Unbound Merino. They started in 2016 by raising $380k via crowdfunding, and now have annual sales in excess of $4m. They sell on Shopify and launched with crowdfunding, and Facebook Ads – lots of great insight into growth mindsets and focus.
[Read more…]005 Email: Kurt Elster explains the top automation flows that drive revenue
Kurt Elster’s been helping Shopify merchants uncover the hidden profits in their websites since 2011, and he’s also the host of The Unofficial Shopify Podcast.
[Read more…]283: From zero to $1.5m in 2 years via DTC and FBA with Kevin Urrutia from Chester Travels
Kevin Urrutia is the founder at Chester Travel, a DTC Suitcase brand. They launched in 2017 and in 2019 did $1.5m in revenue.
[Read more…]004 Email: Kate Barrett “US vs UK Retailers: The State of Email Sign Ups”
Kate’s spent the last 13 years working directly on eCommerce email marketing programs. Via her agency eFocus Marketing she provides email marketing consultancy, management, and training courses for 100s of eCommerce businesses.
[Read more…]282: Parry Malm author The Language Effect: Why AI-Powered Copywriting is a marketer’s best friend
Parry Malm is the CEO at Phrasee and author of The Language Effect: Why AI-Powered Copywriting is a marketer’s (new) best friend . I’ve been a consumer of Parry’s email marketing, subject line and copy writing wisdom for many years – approaching a decade now I think so it’s a pleasure to get him here on the show to share some of that wisdom with all of you.
[Read more…]003 Email: Louise Read from Klaviyo explains how a DTC brand can make the most of email
Louise has been working in marketing for 9 years, creating and delivering marketing strategies that drive both growth and customer retention. Right now she’s putting those skills to use at Klaviyo
[Read more…]002 Email: Gavin Laugenie explains why Preference Centres will take you to the next level
Gavin Laugenie Head of Strategy and Insight from dotdigital, one of the leading email service providers in the world. Gavin has over 10 years experience helping business of all shapes and sizes build their email marketing programs to increase customer lifetime value, loyalty and ultimately return on investment
[Read more…]001 Email: Chad S White author of ‘Email Marketing Rules’
Chad S. White is an email marketing expert and author of the best selling book: “Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success” which is currently in its third edition. By day, Chad is the head of research at Oracle’s CX Marketing Consulting. In 2018, Chad was named the Email Marketing Thought Leader of the Year by The Email Experience Council.
[Read more…]281: Ashley Merrill from luxury sleepwear brands Lunya & Lahgo talks about evolving sales channels
Ashley Merrill is the founder and CEO of Lunya and Lahgo, a D2C luxury sleepwear company that’s experiencing 200% year on year growth. Founded in 2012 they served over 120k customers in the last year.
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