eCommerce MasterPlan

181: “100 Practical Ways to Improve Customer Experience” with Martin Newman of Practicology

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Martin Newman is founder and chairman of Practicology, and is one of the worlds foremost authorities on customer experience.

He’s recently distilled his wealth of knowledge into the book “100 Practical Ways to Improve Customer Experience: Achieve end-to-end customer engagement in a multichannel world”.

klaviyo Join the 7,000 plus innovative ecommerce brands like Brooklinen, Taylor Stitch, and Bonobos who sell more with Klaviyo. Learn how to level up your marketing today at https://www.klaviyo.com/ecommerce-masterplan!

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180: To 6-figures in year 1 Stephen Wright of Micro Bikes UK GSC, Google Ads, Remarketing, Dropship

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Stephen Wright is the founder of Micro Bikes UK – the ultimate one stop shop for performance kids toys. He launched the business in mid-2017 and he is already on track for 6-figures this financial year, currently doing around £10k per month.

klaviyo Join the 7,000 plus innovative ecommerce brands like Brooklinen, Taylor Stitch, and Bonobos who sell more with Klaviyo. Learn how to level up your marketing today at https://www.klaviyo.com/ecommerce-masterplan!

 

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179: Influencer Marketing tips and tricks with Caroline Balinska of Winning with Shopify

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Today we’re joined by Caroline Balinska I’ve known Caroline for a couple of years now, and you may remember her from the 2018 eCommerce MasterPlan Virtual Summit!

Caroline really knows her eCommerce and Shopify stuff! She’s run her own sites as well as helping 1000s of eCommerce business owners like you, and is regularly seen speaking at eCommerce events around the world.

Today she’s going to be sharing the ins and outs of Influencer marketing with us and how we can learn much more about it in her upcoming Virtual Summit – Social media Influencer Marketing Summit.

klaviyo Join the 7,000 plus innovative ecommerce brands like Brooklinen, Taylor Stitch, and Bonobos who sell more with Klaviyo. Learn how to level up your marketing today at https://www.klaviyo.com/ecommerce-masterplan!

 

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178: Growing a B2B Subscription eCommerce business to 7-figures in 1 year – Jonathan from Penji

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In this episode we’re taking a dive into a different type of subscription eCommerce business, it’s a bit like SaaS (software as a service), and it’s selling a service rather than a physical product.

But there is a subscription, and it is bought online… so it counts as eCommerce!

Our special guest is … Johnathan Grzybowski of Penji.com. Penji is an online graphic design service via which you can get unlimited graphic design projects done for a flat monthly fee. The business launched in Oct 2017 and is already a 7-figure business.

klaviyo Join the 7,000 plus innovative ecommerce brands like Brooklinen, Taylor Stitch, and Bonobos who sell more with Klaviyo. Learn how to level up your marketing today at https://www.klaviyo.com/ecommerce-masterplan!

 

 

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177: Subscription Box Masterclass with Andy Papier of Grand Box inc how to 2x each year

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Andy Papier is one of the 3 co-founders of GrandBox – the original subscription box for seniors and grandparents. It connects 1000s of families across the USA, and each box is filled with gifts, treats AND customised content – photos and letters. They’re currently in their 5th year, and have doubled the subscription base EVERY YEAR.

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176: 25 eCommerce Marketing Tips from the eCommerce MasterPlan Virtual Summit

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The eCommerce MasterPlan Virtual Summit goes live this week.

In this episode podcast host Chloe Thomas gives us a run down of a top tip from each of the 25 sessions within the summit. [Read more…]

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10 winning automations for B2B ecommerce

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Guest blog from Chris Cano, of dotmailer – his colleague Skip Fidura is a speaker at our upcoming eCommerce MasterPlan Virtual Summit 

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Dubbed the trillion-dollar industry, B2B ecommerce is rapidly accelerating, opening up a plethora of opportunities for both businesses and customers.

B2B ecommerce sales will experience explosive growth in the coming years, eclipsing the revenue generated from B2C markets. Just think about the average value of a business order when compared to that of a consumer. And yet, B2C brands seem to dominate digital channels, harnessing the power of marketing automation to reach the right customer, with the right message, and at the right time.

In this year’s Hitting the Mark, B2B brands scored 26% below their B2C counterparts across all criteria. With their global ecommerce worth set to reach an eye-watering $6.6 trillion by 2020, B2Bs need to put their foot of the gas.

Email still remains the most popular tactic employed by B2B marketers, perhaps down to the returns on investment: £32 for every £1 according to the DMA. To take their ecommerce to the next level and capitalize on this predicted growth, companies need to digitalize their marketing activities and adopt smarter tactics. [Read more…]

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eCommerce Tracking, Tagging, Analytics & Pixels with Google Tag Manager

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Guest blog from Rob Edlin of Niddocks one of the speakers at our eCommerce MasterPlan Virtual Summit 2018

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Ecommerce Tracking, Tagging, Analytics and Pixels

Take control of your ecommerce tracking, tagging, analytics and pixels like a pro!

Running a profitable ecommerce business and juggling dozens of platforms can be a real headache unless you’re an mega-geek. If you’re like most online store owners, you probably only have a fundamental understanding of the technology and need to rely on web developers or expensive support options from the ecommerce platform vendors. [Read more…]

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How useful is your current Machine Learning Personalisation tool and what do you really know about it?

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Guest blog from Ken Condon, of eCerge & Segmentify – together with his colleague Murat Soysal he is a speaker at our eCommerce MasterPlan Virtual Summit 2018

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Recently I was having a coffee on Grafton Street in Dublin with a friend of mine who shall remain unnamed but let’s just say he is an ecommerce nut of 15 years. When he isn’t working on his own site he is giving talks, writing great blogs or sending me links to the newest coolest AR or AI product that has caught his eye.

On this occasion it was me that started the conversation on the topic of how useful his current personalization tool was and whether or not he was competent in using it every week. [Read more…]

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175: Liam Jennings from Regal Gentleman is back – Facebook Groups, Product Dev and Relaunches

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We’ve got Liam Jennings from Regal Gentleman back on the show. Liam was last here over 2 years ago! Wowser time flies. Episode 56 if you want to listen to the ‘before’!

Liam is a co-founder of Regal Gentleman which is an online only retailer who sell male grooming products. They launched in late 2014, last time we chatted they were enjoying 150% year on year growth. At the start of 2018 they stopped selling, and sold off all their stock, as they knew the business had to go in a different direction.

At that point they had over 2,000 customers, and still have over 200k site visits per month.

Intrigued? Me too.

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