Shannon Fitzsimmons is the founder at O So Curly, an online store selling tools and accessories for curly hair. Shannon started the business in 2015 and is now getting over 100 order per month. We discuss the nuts and bolts of how to run influencer marketing campaigns as well as a host of other subjects.
[Read more…]274: Kajetan Wyrzykowski Head of Content at Packhelp on B2B eCommerce business and your content strategy
Kajetan Wyrzykowski is the Head of Content at Packhelp. A B2B eCommerce business selling bespoke packaging supplies to companies including H&M, Google, Wrangler, T Mobile and more. They launched in 2016 and now have over 16,000 customers and make over half a million boxes a quarter. We talk about your content strategy, the importance of customer personas, and Kajetan shares a lot of great tips!
[Read more…]273: Simon Driscoll from UXB Skincare is Back to update us on his Growth in Q1 and plans for Q2
Simon Driscoll is the founder and sole person at UXB Skincare a business he founded in 2018 with a mission to develop affordable skincare products that really make a difference to customers skin. The business runs on a Shopify store and mostly sells to the UK.
[Read more…]272: Judah Phillips author of bestseller “eCommerce Analytics”
Judah Phillips is a global leader in the field of analytics and data science, and the author of Amazon bestseller “eCommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy”. We talk LTV, data visualisation and making your business more data focused. Some awesome tips in here too.
[Read more…]271: How to make HUGE decisions in your business with Moral Code’s Mark Kohlenburg
Mark Kohlenberg is the CEO and founder of Moral Code, an exclusively eCommerce DTC brand selling premium men’s leather footwear and accessories. Launched in 2017 they now fast approaching $5m per year in sales. This year they are working on a total relaunch of the business including product, target customer, website, and embracing sustainability. The new version doesn’t go live until August – so I’m chatting with Mark about how they’ve made these big decisions, and the complexity of making it all happen in a big business.
[Read more…]270: Chloe’s Marketing Maxims – 3 ways to increase the performance of ALL your marketing
In this episode just like last time we’re doing something a little different.
We’re celebrating eCommerce Marketing: How to Get Traffic that BUYS to your website being available on audiobook by sharing a few more chapters from the book with you.
Last week I shared the whole of Part 1 The Customer MasterPlan Model with you.
And this week I’ve picked 3 of the Marketing Maxims from Part 4 to share with you.
[Read more…]269: The Customer MasterPlan Model – use it to improve your marketing performance
In this episode we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website.
Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the world.
Thank you to all of you who’ve bought it, read it, reviewed it on Amazon and used it to help you build your business!
Well in March the Audiobook version FINALLY went live.
(Why it’s taken so long is a story that’s almost as boring to tell as it was frustrating to live through – so I’m not going to bore you with it!) Suffice to say – it’s now available!
So to celebrate that in this episode rather than an interview I’m bringing you a Chapter of the audiobook.
268: How to sell your eCommerce business for max £$€s with Chris Shipferling of Global Wired Advisors
Chris Shipferling is the Managing Partner at Global Wired Advisors, who help eCommerce business owners sell up. With over 1,000 transactions under their belts they know what they’re talking about!
[Read more…]267: Organic Growth and managing Remote Teams with Ocushield’s Dhruvin Patel
Dhruvin Patel is an Optometrist & Founder of Ocushield. A screen protector designed and developed to protect your eyes, sleep and device screens. They were founded in 2015 and now process over 2,000 orders a month, and have sold over 100,000 products direct to consumer as well as though wholesale to retailers such as Selfridges and urban outfitters. They’ve also worked with the Wales International Rugby Team and West Ham Utd Football club to improve player gameday performance.
[Read more…]Useful resources for these unusual times…
I’m seeing a lot of great advice and resources that are being put out there to help your business survive through the Corvid19 pandemic.
Each week I’m sharing the latest ones I’ve found in our weekly newsletter (sign up here). On this page you can find them all.
There is a wealth of content being created, but I’m trying to only share the most useful so as not just to create a huge heap of links…
I hope they’re useful! if you’ve got something you’d like to add just get in contact.
Chloe
Industry Pulse Check
Klaviyo are currently compiling a survey EVERY DAY to check the pulse of the industry during the Covid-19 pandemic. If you’re contributing you’ll get access to the results – sure to be a fascinating bank of data.
Please take part – the more retailers who submit each day the better quality data you’ll get back to help you make your decisions.
A new survey goes live each day.
You can access the surveys AND the results here.
Clever People Sharing their Experience / Thoughts
There are a lot of people creating content about how to handle the changing customer behaviour we’re seeing at the moment. This section is for those articles I think are worth sharing (and I’m being very harsh with what I’m allowing in…)
David Williams
We had David on the podcast last year, and he is really astute when it comes to seeing the bigger eCommerce picture.
He’s sharing a series of articles on LinkedIn – starting with this one – where he’s sharing the key things you should be considering, and options for how to deal with them.
Definitely worth Following him on LinkedIn to make sure you get the next updates.
Logistics
Carrier status updates
Veeqo are keeping this page up to date with the latest news on each carrier’s operational abilities.
Export
Free DIT Webinar Series (UK Only)
The UK’s Department for International Trade (DIT) has launched a COVID-19 webinar series to help UK SMEs.
Experts will provide guidance and practical advice to help support your business and respond to the challenges and potential disruption caused by COVID-19. There will also be an opportunity for Q&As.
All webinars are free to UK companies – find the full list and register here.
Google Ads
Google Ad Credits coming to your account soon
“we’re giving our SMBs worldwide $340 million in ad credits, which can be used at any point until the end of 2020 across our Google Ads platforms. SMBs who have been active advertisers since the beginning of 2019 will see a credit notification appear in their Google Ads account in the coming months.”
Getting the most from your Google Ads
Former Podcast star Becky Hopkin of Digital Gearbox has put together 11 recommendations to get the most from your campaigns – read the blog here
SEO
Free Recorded SEO Audit
Adam Bastock (great SEO guy) Adam is offering free SEO audits for any eCommerce company struggling in the current climate.
He’ll send you a short video that walks you through your website and highlights errors and key improvements you can make to increase organic traffic.
Whether you’re on Magento, Shopify, WooCommerce or something else – this is for you!
An example can be viewed on YouTube
These are available to established and new retailers, especially those who may run local physical stores and are rapidly trying to get set up online.
Get in touch with him via LinkedIn or complete the form on his site here
Facebook Ads
Facebook Small Business Grants programme
“Facebook is offering USD 100M in cash grants and ad credits for up to 30,000 eligible small businesses in over 30 countries where we operate. We’ll share more details as they become available.”
Register for updates here
Websites
Shopify 90 day free trial
Shopify are offering a 90 day free trial – so if you’re thinking of setting up online for the first time, or always wanted to have a login test the platform out… now’s the time.
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