Blog Power, the growing influence of blogs on buying behaviour [eCommerce Infographic]

This a great set of UK research all about how much blogs influence buying behaviour.

25% of people claim to have bought something each month based on blog content – I’d never have believed it was that high! And it’s mainly influences purchases for the household or personal use.

Blogs are mostly used for initial product investigation and inspiration – so make sure your products are being referenced by those who are writing for your customers!

Lots more useful stats in the infographic: