Micki Krimmel is the founder at Superfit Hero a body positive lifestyle brand, launched with at Kickstarter at the end of 2015. The eCommerce store went live 2016, they’ve doubled sales each year so far, and this year are anticipating sales just under $1m.
[Read more…]229: “Ultimate Guide to e-Commerce Growth” author Ian Hammersley shares top KPI & optimisation tips
Ian Hammersley is the CEO at Smartebusiness, a UK agency focused on eCommerce growth. Earlier this year he wrote an excellent book with his brother (and smartebusiness CMO) Mark. It’s called “Ultimate Guide to e-Commerce Growth: 7 Unexpected KPIs to Scale an e-commerce shop to £10million plus”. I’ve known Ian and Mark for many years so as soon as I heard about the book I just knew I had to get one of them on to tell us all about it – and share some great tips from their years of eCommerce experience too!
[Read more…]228: We explore private medical testing with Anthea Morris of fast-growth business Better2Know
Anthea Morris is the co-founder and Finance Director at Better2Know the world’s largest private provider of sexual health testing services. They’ve disrupted the market by providing fast and accurate STI and HIV testing to 20 countries around the world. They launched in 2011 and for the last 3 years have been in the top 100 fastest growing tech companies in the North of England. AND right now Anthea herself is nominated for Institute of Director’s Director of Innovation Award.
[Read more…]227: Bespoke Tailor Hockerty’s Marketing Manager Salva Jovells talks Customer Journey
Salva Jovells is the marketing manager at Hockerty, looking after both acquisition and conversion rate optimisation. Hockerty is a made to measure clothing retailer – not the easiest thing to sell online! After 10 years in business, they’ve racked up over 250,000 customers around the world.
[Read more…]226: Takeaways from MeetMagento UK inc lots of mobile and conversion rate optimisation tips
In June, Chloe got the opportunity to attend the Meet Magento Conference where she learned more about Magento’s latest evolution and picked up a ton of tips on how to make the most of the Magento platform. The conference was a great way to connect with peers in the industry and made everyone feel like they are part of a club. Read on to learn more about what’s happening in the world of Magento.
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