eCommerce MasterPlan

013 Improve All Your Conversion Rates: Using Live Chat and Customer service to improve conversion rates with Gorgias’ Lucas Walker

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Lucas has been involved with online marketing and selling for over a decade, including running this own eCommerce store for 5 years. In recent years he’s focused in on the world of turning customer support from a cost centre to a revenue and conversion driving activity as part of his role at leading eCommerce helpdesk provider Gorgias.

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291: Coping with a supplier-side meltdown with Neil Fitzpatrick from Pet Drugs Online

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Neil Fitzpatrick is the Managing Director at Pet Drugs Online. The UK’s leading online pharmacy service for pets set up and run by vets in Somerset, UK. They launched in 2005 and are on track for over £50m in sales this year with a 33% yearly growth rate.

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012 Improving Conversion Rates: Improve your Homepage, Navigation & Category Pages with Mogens Møller

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Mogens Møller is the CEO and co-founder at Sleeknote where they help us turn visitors into subscribers. He’s been in eCommerce for over 10 years and is just a little bit obsessed by user experience and conversion optimisation. In fact, he’s just spent 3 months conducting more than 240 usability tests on the world’s biggest online stores, across both mobile and desktop.

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290: Making the most of a 400% sales boom with Chris Meade from Crossnet

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Chris Meade is one of the three co-founders of Crossnet, a business started in September 2017 that hit over $2m in sales in 2019. Crossnet is a business based on a game the 3 invented in order to escape the 9 to 5, which they’ve grown in a low-risk, life-friendly way!

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011 Improving Conversion Rates: Getting your customer personas right is rocket fuel for conversion rates with Lucy Bloomfield

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Lucy Bloomfield grew her eCommerce business to over 10,000 customers in just 18 months, and now she helps other retailers replicate her success. When we caught up over the summer she mentioned she’s currently seeing some amazing results by focusing on customer personas – I know how many of you struggle with these and how powerful they can be so it was a no brainer to add that into our ‘Increase your Conversion rates’ focus.

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010 How better onsite search can up your conversion rates with Ian Scarr from Klevu

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Ian has been involved in the world of site search since 2013, helping retailers throughout the UK and beyond to leverage ever cleverer algorithms to improve the experience of searchers on their website, and therefore (of course!) the sales achieved on a website. When we decided to spend a month covering improving onsite conversion rates – site search was a topic we had to cover, and Ian was at the top of my list to come on and talk about it

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288: ID your seasonality, getting ready for Q4, Facebook Ads and Klaviyo with Simon from UXB Skincare

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Simon Driscoll is the founder and sole person at UXB Skincare a business he founded in 2018 with a mission to develop affordable skincare products that really make a difference to customers skin. The business runs on a Shopify store and mostly sells to the UK.

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009 SEO: Free Google Shopping traffic (and Buy on Google news) with Justin Seibert

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Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world. Justin’s been named on the Hanapin Marketing “Top 25 Most Influential Pay Per Click Advertising Expert” list three years running, so he knows plenty about the paid side of Google Shopping – and he been busy helping retailers make the most of the ‘free’ side ever since Google announced it earlier this year.

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