Karen MacDonald is the founder at Blomma Beauty. She founded the business in 2018 to help customers find all natural and organic beauty products. Karen’s clearly found a successful formula as the business is growing at 500% year on year.
[Read more…]278: Email Marketing with Chris Orzechowski Author of Bestseller “Make it Rain”
Chris Orzechowski is the author of Amazon Bestseller – Make it Rain: The Secret to Generating Massive Paydays from Your Email List. As well as writing a great book on email – he’s an eCommerce Email marketing Strategist with a big focus on copywriting.
[Read more…]277: Customer Communities and Exclusive Short Run Products with Findlay Hats’ Jimmy Hickey
Jimmy Hickey is the founder and owner at Findlay Hats. Founded in late 2013, they have grown from a 2 person team working out of a living room to a 12 person team in a warehouse. With no outside funding, investors or famous influencers, they now have a fiercely loyal community of over 100,000 with a 7-figure revenue in 2019.
[Read more…]276: Micheal Valdsgaard ex VP Digital Transformation IKEA on augmented reality
Michael Valdsgaard has been in the retail industry since 1993 initially on the bricks side at Danish Supermarket Bilka, then with IKEA in both Europe and the USA where he shifted to the online retail world as Senior VP Digital Transformation leading IKEA’s shift to digital. Since 2018 he’s been helping other retailers to digitally transform with a recent focus on Augmented Reality – or AR.
[Read more…]275: Running and micro influencer marketing campaign with Shannon Fitzsimmons from O So Curly
Shannon Fitzsimmons is the founder at O So Curly, an online store selling tools and accessories for curly hair. Shannon started the business in 2015 and is now getting over 100 order per month. We discuss the nuts and bolts of how to run influencer marketing campaigns as well as a host of other subjects.
[Read more…]274: Kajetan Wyrzykowski Head of Content at Packhelp on B2B eCommerce business and your content strategy
Kajetan Wyrzykowski is the Head of Content at Packhelp. A B2B eCommerce business selling bespoke packaging supplies to companies including H&M, Google, Wrangler, T Mobile and more. They launched in 2016 and now have over 16,000 customers and make over half a million boxes a quarter. We talk about your content strategy, the importance of customer personas, and Kajetan shares a lot of great tips!
[Read more…]273: Simon Driscoll from UXB Skincare is Back to update us on his Growth in Q1 and plans for Q2
Simon Driscoll is the founder and sole person at UXB Skincare a business he founded in 2018 with a mission to develop affordable skincare products that really make a difference to customers skin. The business runs on a Shopify store and mostly sells to the UK.
[Read more…]272: Judah Phillips author of bestseller “eCommerce Analytics”
Judah Phillips is a global leader in the field of analytics and data science, and the author of Amazon bestseller “eCommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy”. We talk LTV, data visualisation and making your business more data focused. Some awesome tips in here too.
[Read more…]271: How to make HUGE decisions in your business with Moral Code’s Mark Kohlenburg
Mark Kohlenberg is the CEO and founder of Moral Code, an exclusively eCommerce DTC brand selling premium men’s leather footwear and accessories. Launched in 2017 they now fast approaching $5m per year in sales. This year they are working on a total relaunch of the business including product, target customer, website, and embracing sustainability. The new version doesn’t go live until August – so I’m chatting with Mark about how they’ve made these big decisions, and the complexity of making it all happen in a big business.
[Read more…]270: Chloe’s Marketing Maxims – 3 ways to increase the performance of ALL your marketing
In this episode just like last time we’re doing something a little different.
We’re celebrating eCommerce Marketing: How to Get Traffic that BUYS to your website being available on audiobook by sharing a few more chapters from the book with you.
Last week I shared the whole of Part 1 The Customer MasterPlan Model with you.
And this week I’ve picked 3 of the Marketing Maxims from Part 4 to share with you.
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