Rick Cesari has helped major brands, from GoPro to George Foreman build billion-dollar brands through AdSense advertising and strategic video marketing. Today he is with us to talk about his new book, Video Persuasion: How to Create Effective High-Level Product and Testimonial Videos that Will Grow Your Brand, Increase Sales and Build Your Business. This book puts the techniques used by huge brands into the hands of small business owners, entrepreneurs, inventors, Amazon sellers, and eCommerce business owners.
[Read more…]244: How to grow a new store fast with Google Ads and SEO with Joe & Mike Brusca
Joe and Mike Brusca have a unique approach to eCommerce. Quickly scaling high ticket dropshipping eCommerce stores, then selling them via brokerage sites like Empire Flippers to generate cash to repeat the whole process again. A huge part of their success is in finding a great product to sell so we can’t talk about any particular sites they’re currently running – it would give too much away! BUT Joe & Mike are going to share the most crucial part of the model – how they quickly grow the stores.
[Read more…]243: Using your products to market your website with Luke Peters from Newair
Luke Peters is the CEO of NewAir, according to Inc magazine one of the fastest growing privately held eCommerce businesses in America. Selling all sorts of heating and cooling appliances to consumers they’ve recently shifted their sales focus to encompass selling via Walmart, Amazon, Home Depot, Wayfair and more. Luke’s grown Newair from a side hustle run from his garage to an 8 figure turnover employing over 50 people – we’re going to have plenty to talk about!
[Read more…]242: Think ‘Customer Journey’ first to increase marketing impact with Omnisend’s Rytis Lauris
My guest is Rytis Lauris, the CEO and co-founder of Omnisend, an eCommerce marketing automation service trusted by over 50,000 marketers! He was on the show earlier this year (episode 195) to talk about the rebranding process he took Omnisend through in 2018, and he’s back to talk about what he and his team focus on day in day out – omnichannel best practice, based on the customer journey.
[Read more…]241: 7 Principles of DTC eCommerce with BigCommerce Head of Europe Mark Adams
Mark Adams is Head of Europe at BigCommerce. He’s been in the eCommerce world for almost 20 years, mainly working agency side and focused on the technology stack side of things. He’s been advising market leading brands and retailers for years, and today he’s going to help all of us understand “The 7 principles of building your direct to consumer brand online”.
[Read more…]240: eCommerce Marketing Tips
We’re celebrating the publication of host Chloë Thomas’s new book eCommerce Marketing: How to get Traffic that BUYS to your Website by bringing you marketing tips from 3 eCommerce marketing experts.
Chloë’s joined on the show by:
- Veta Armonaite from Omnisend
- Becky Hopkin from Digital Gearbox
- Komal Helyer from Pure360
Each sharing their top tip for eCommerce marketing success in 2019 and beyond.
[Read more…]239: Putting culture and customer excitement at the heart of growth with Swanwick’s Alaina Frederick
Alaina Frederick is the Chief Sales Officer at Swanwick, a retailer of blue light blocking glasses that help customers get a better night’s sleep. They launched in 2015 and have already sold over 85,000 pairs.
[Read more…]238: Building a 7-figure eCommerce business with Sustainable Furniture’s Margaret Larson
Margaret Larson is the founder and Managing Director at Sustainable Furniture, an online furniture business based just 30min from me in Cornwall. In the past year they’ve won a plethora of awards for both the quality and eco-friendliness of their products. Founded in 2007 they now do 7-800 orders a month and have sales of £3.5million annually.
[Read more…]237: David Williams (Ugg & Charles Tyrwhitt) on international expansion & DTC ecommerce operations
David Williams has been in eCommerce for over 20 years, mainly focused on fashion and during that time helped build, and digitally transform, several businesses both in the UK and across the globe. Most recently he’s been the Senior Director DTC at Deckers, looking after a range of footwear brands including UGG. Other brands he’s worked for in the past include Bowers & Wilkins, Charles Tyrwhitt and Book Club Associates. David is also on the advisory board of the IMRG here in the UK – that’s the UK’s online retail association.
[Read more…]236: Boden’s Head of Online Trade and eCommerce Nick Stragnell discusses everything eCommerce
Nick Stragnell, is the Head of Online Trade and Experience at UK fashion business Boden, he owns the digital customer journey and is responsible for online annual sales revenue of £670m+ globally.
[Read more…]