eCommerce MasterPlan

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035: Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney

February 24, 2021 By April Buencamino-dy Leave a Comment

Neil’s career kicked off when he created the SFN Expo and used just online marketing to bring thousands of consumers through the door every year. In 2016 he took all he learnt building that business and turned it into an agency that over the last four years has helped thousands of entrepreneurs worldwide create crazy-converting Facebook Ads that create game-changing sales.

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Filed Under: Keep Optimising Podcast

317: How team structure is crucial for easy growth with Melvin & Hamilton’s Nicolas Metzke

February 22, 2021 By April Buencamino-dy Leave a Comment

Nicolas Metzkeis the co-founder and CEO at Melvin & Hamilton Digital, a high-end brand selling shoes and accessories. The brand has been around since 1988 and launched online in 2012 they now the site sells 80,000 shoes a year and annual sales is over €7m.

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Filed Under: 2021 Episodes, eCommerce MasterPlan Podcast, Over 7-figure Turnover eCommerce Podcasts

034 Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan

February 17, 2021 By April Buencamino-dy Leave a Comment

John was recently head of growth at Purelei (just named fastest growing Shopify store in Germany in 2020) and is also co-founder at Volt, a Facebook Ads agency that specialises in Dark Posting.

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Filed Under: Keep Optimising Podcast

316 The Top Facebook Ad Strategies for eCommerce in 2021 with Antoine Gagné from J7 Media

February 15, 2021 By April Buencamino-dy 1 Comment

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $2M in monthly ad spend. J7 Media specialise in helping DTC brands grow their sales, and have analysed the advertising they’ve been running to put together a guide to best practices – and that’s what Chloe’s chatting with Antoine about in this episode.

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Filed Under: 2021 Episodes, eCommerce MasterPlan Podcast

033 Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz

February 10, 2021 By April Buencamino-dy Leave a Comment

Lauren has been in graphic design since 2006, and over the years has got increasingly involved in what it takes to makes ad campaigns successful. In 2014 she consolidated her love for eCommerce sales growth and great ad design when she founded The Loft325. Working with many fast growth DTC brands she’s here to give us the latest tips on how to make our ad videos spot on.

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Filed Under: Keep Optimising Podcast

315: “The Age of Influence” author Neal Schaffer

February 8, 2021 By April Buencamino-dy Leave a Comment

Neal Schaffer has been deep in the world of Social media for over 10 years, and is an expert on both building your own social influence and leveraging that of others through Influencer marketing campaigns. In 2020 he published the bestselling book “The Age of Influence: The Power of Influencers to Elevate your Brand”.

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Filed Under: 2021 Episodes, eCommerce MasterPlan Podcast

032 Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor

February 3, 2021 By April Buencamino-dy Leave a Comment

RJ has spent the last 15 years creating and selling marketing software to make our lives easier and our results better. In 2016 he founded Pattern89, an AI simulation tool that predicts which creative is going to work best–before you spend a single dime on ads. Handy eh!?

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Filed Under: Keep Optimising Podcast

314: Meet our 2021 Startup founder: Luke Carthy of Afro Drops. What’s the plan for the first 6months?

February 1, 2021 By April Buencamino-dy Leave a Comment

Luke Carthy is a well known eCommerce CRO and SEO specialist, and now the founder of Afro Drops the new start up we’ll be following throughout 2021.

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Filed Under: 2021 Episodes, eCommerce MasterPlan Podcast

313: What is your top tip for growing an eCommerce business in 2021? Our eCommerce Experts discuss

January 28, 2021 By April Buencamino-dy Leave a Comment

Chloe is joined by a host of eCommerce experts to answer the question What is your top tip for growing an eCommerce business in 2021? And there’s a lot! Covering LOADS including new customer acquistion, customer retention, live chat, SMS, capitalising on the new consumer trends and whole lot more. The answers will help you work out your plans for 2021.

There’s so much in this episode you’re going to listen more than once!

[Read more…]

Filed Under: 2021 eCommerce Growth Series sponsored by Klaviyo, 2021 Episodes, eCommerce MasterPlan Podcast

031 Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas

January 27, 2021 By April Buencamino-dy Leave a Comment

In this episode our host Chloe Thomas is taking over to take you through how to work storytelling into your marketing in order to speed up time to purchase, increase likelihood of purchase, and increase repeat purchases and referrals. You’ll learn about how to create your story, the types of stories that work, and how to use your story in your marketing. This episode is packed with examples.

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Filed Under: Keep Optimising Podcast

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