Here to help you improve your eCommerce business
Welcome to the home of the eCommerce MasterPlan & Keep Optimising Podcasts. Where our aim is to help you BOTH improve your eCommerce business AND get on the path to Net Zero.
The latest eCommerce MasterPlan Podcast Episodes
- The Human Experience: How to Create Personal Connections in eCommerce with author John Sills (episode 511)
John Sills is the Author of the ‘leadership book of the year 2023, “The Human Experience: How to make life better for your customers and create a more successful organization”, AND managing partner at The Foundation Growth Consultancy where they help organisations achieve customer led success. - Increasing Philip Kingsley’s Profits with Strategic Promotions with Lauren Duncan (episode 510)
Lauren Duncan is the Head of eCommerce at Philip Kingsley, creators and sellers of Trichological Hair and Scalp products. Founded in the 1950s, Philip Kingsley now sells via their Magento eCommerce store, wholesale via salons and other retailers, and runs 2 clinics in London and New York. Their number one… Read more: Increasing Philip Kingsley’s Profits with Strategic Promotions with Lauren Duncan (episode 510) - Growth Masterclass with ex-Who Gives a Crap Head of Growth Jenna Tanenbaum (episode 509)
Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. She now runs the performance creative and UGC marketing agency Ostrich.