This week’s infographic comes from Adestra – who are the kings of deliverability (aka not being a spammer) in the UK.
There’s 6 easy to follow tips in this infographic that will help your emails get into the all important inbox.
The tips include:
1. Spam Lingo to avoid
2. Spray and pray approach
3. Failure to keep your data clean and up to date
4. Email Overload
5. Sending to lots of bought in lists
6. No “unsubscribe” link