Time and time again surveys show that a top reason people don’t buy online is a fear of the security of their details.
There are a number of simple things you can do to improve how secure visitors to site think it is, the more they trust you and your website the more likely they are to buy:
- Make sure your checkout is secure (https, little padlock in the bottom of the browser)
- Clear delivery and returns processes will also help
- Include any security logos you are entitled to use within your checkout pages AND prominently on the homepage AND on every page of the site (even if it’s just in the footer it will help)
These logos could include credit card logos, verisign, commidor, protx, worldpay, paypal etc etc – the added benefit of several of these is that it also lets the customer know that they can pay you in the way they want to
Many of these are simple and easy to implement, and will have a tangible impact on your site’s performance.