The humble product page has soooooo much impact on your sales, and I love the 14 points that are outlined in this infographic.
- High-quality images
- Zoom-in system
- Highlight discounts
- 360 view or multiple view images
- Product Videos
- Original product descriptions
- Clear Call-to-Action
- Shipping taxes available and visable
- Returns policy available and visible
- Consumer reviews
- Scarcity and rarity
- Recommendation system
- Social proof
- Trust certificates
Plus they’ve analysed performance on these factors by country – sorry Australia, you’re lagging behind – time to get it sorted out and start enjoying those sales!