Niche PiggyBack

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Case Study: Visual Philosophy

Like many Etsy sellers for Liz Lyons her Etsy shop is not her day job but a way to make extra income from her talents and hobbies.

Visual Philosophy is an Etsy shop selling stunning prints of artwork designed by Liz. The shop’s been up and running for just over a year, and Liz is just starting to do some marketing (social media) over and above what’s provided by Etsy, and also considering adding another PiggyBack website.

So Visual Philosophy is a great example of a Niche PiggyBack business. It’s highly focused on a core product range, selling prints inspired by the Mid-Century Modern design style. It exists as a business simply because of the PiggyBack model – putting these great products on Etsy puts them immediately in front of a worldwide audience.