What is Google Shopping?
aka Google Base
aka Google Product Feed
Google Shopping is the engine that powers the product results on the Google search engine. That’s the results that have a product image, price, name, and shop you can buy it from.
The content of Google Shopping is provided by each eCommerce business to Google via a feed (a web-based spreadsheet of the eCommerce site’s product inventory). Google then compile all the information and use it help people find the products they’re looking for. Right now this is a free service.
Why is Google Shopping Important?