Christmas Card Video = Brand Builder, and Content Marketing

There are lots of Christmas videos doing the rounds at the moment (strangely enough!), but I think this one’s a great example of how it can be used in eCommerce to build some depth and personality into the brand so I thought I’d blog about it. (plus I promised Mark the owner of The Present Finder that I would, as he gave me such a lovely review of my book – it’s only fair to reciprocate at this time of year!)

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