Home Shopping Annual Trends – was your 2013 normal?

Abacus Annual Home Shopping Trends Report

It’s that time of year again – when the Abacus Alliance’s Home Shopping Annual Trends report comes out. Sending all the mail order businesses in the UK scurrying to see if their experiences last year were typical, or differed from industry benchmarks. You can download your copy from here, or read on to find out […]

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India Fashion eCommerce Shopping Trends – Infographic

If you’re a retailer of clothing or other fashion items – this is a great infographic to help you see if India is a potential market for you. 50% of the population by fashion online at least once per month Clothes are the most popular puchase (52% of people), with shoes in a strong second […]

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Automating Pinterest – How to Schedule your Pins

Pinterest pinning buttons in browser

Pinterest continues to drive the best converting traffic to eCommerce websites. To increase your traffic from Pinterest you need to build a following by pinning regularly. For many businesses that means remembering to log in each day and pin a couple of images. How much easier would it be if you could plan this week […]

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Google Ranking Factors – eCommerce Infographic

Following on from last week’s eCommerce Infographic that was all about the YouTube ranking factors – here’s another infographic from the same designer (Martin Missfeldt) all about Google Ranking Factors. Onpage factors you should be able to set up and forget about Author / Brand means constantly putting up good quality content and building your […]

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Unboxing – suprising marketing benefits from your parcels…

If you’ve not come across the world of ‘unboxing’ it’s a youtube trend that started with High Tec products and has now moved into more mainstream product areas. They are videos of people unboxing a product. And talking the viewer through the packaging and what’s in the box. Here’s a typical one from the high […]

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YouTube Ranking Factors – eCommerce Infographic

Video is now one of the core content types an eCommerce business needs to get to grips with. Creating a good video (series of videos!) is only step one. You also need to get views of those videos, and the number one tool to do that is YouTube. This infographic takes you through the key […]

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Funny video demonstrating the danger of not having a real USP

I spent yesterday speaking to eCommerce businesses about how important it is to understand what your business is, including it’s USP. Usually we talk about the benefits a USP can bring – making your business stand out and helping your customers to understand you and remember you. This video does a fantastic job of demonstrating […]

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Rise of Social Media in eCommerce [infographic]

This infographic shows the link between social sharing and sales increases. It starts with some big stats on the case for using social. Then it goes into some tips on how to use each of the key engines for social.

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Welcome to Retail in Australia: Embracing the Digital Future [infographic]

This infographic tries to explain the challenges faced by local eCommerce businesses in Australia – essentially that they’re not that devloped, and that consumers are VERY used to shopping overseas, not spending their cash with Australian businesses. An opportunity for other countries wanting to export, a threat to Australia’s retail industry…

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Consumer Psychology and the eCommerce Checkout [infogrpahic]

Building on last week’s infographic all about building trust, here’s how to take the next step. This infographic explains what the customer’s thinking and how they’re reacting as they checkout. Including how site speed impacts them, how design impacts and more. eg offering multiple product views and other alternative images lead to 58% more sales.

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