So next time you’re stuck for things to be testing, or ways to improve your PPC account – just look at this infographic.

PLAs are product listing ads – the new ad and targeting option in Google Adwords. They work pretty differently to normal text targeted ads – and the key to success is a well-built feed, with the right data in it, so you can segment your products well.

Wanna know more? Checkout this infographic…

I think the biggest lesson from this is – by all means choose to manage your own PPC account, BUT if you want it to be successful, be ready for it to be a very steep learning curve. It’s complex, and what you need to know is not immediately apparent!

Don’t say I didn’t warn you!

Here’s one all about re-platforming – that means building a new website, and changing providers / platform in the process. It’s a bit of a wordy infographic – but if you’re thinking about re-platforming then it’s well worth a look.

 

It’s such a powerful topic that I thought I should share it a bit wider! So, I recorded the audio last week, and I’ve combined that with the slides to bring you this video.

If you’d like to find out more about how the power of niche could help your business then get one of my books, or get in contact!

Whilst it’s focused on getting you onto either Shopify, Magento, or BigCommerce – which is quite a small number of options(!) – it is packed with useful things you should be considering.Questions such as these should always be thought about:

• Can you afford to hire a developer?
• What cost structure you want?
• Do you want to sell on other channels?

See it all on the infographic:

The infographic provides a 10-point guide to what you need to have on a successful Landing Page. My favourite is point 10 “Always be testing”.

At the bottom there’s a nice guide to colours as well.

Many eCommerce businesses are guilty of focusing too much on Sales Value and not enough on order volumes or AOV, this chart is a great example of just why you need to worry about your AOV.

Why AOV is important

Consider 2 businesses:

• both drive £100,000 of sales in their first year
• both spend £30,000 on marketing in their first year
• Business A had an AOV of £100
• Business B had an AOV of £50

Which was the most successful?

Business B – let me show you why:

• Business A took 1,000 orders (£100,000 divided by £100)
• Business B took 2,000 orders (£100,000 divided by £50)

If we assume that each order is a new customer (it was their first year in business):

• Business A spent £30 to recruit each customer, and has 1,000 customers they can market to in year 2
• Business B spent £15 to recruit each customer, and has 2,000 customers they can market to in year 2

I would far rather own business B than business A – More customers, for less money!

Click on the image to see it full size

Of course you can’t look at it that simply – not least because you’ll get a different AOV from different customer segments, different marketing methods, and as this graph shows – from different times of year too.

You can read my previous post about the report here.

You can download a copy of the report here, and of the last few year’s reports as well (you will need to provide them your details to do it).

This is the first of a series of monthly site reviews I’m going to be doing for the rest of 2013, and (if you all find it useful) beyond.

May’s site review is on WillisJudd.co.uk – who sell magnetic bracelets, in eCommerce MasterPlan terms they are:

• eCommerce Business Structure = Online Only + PiggyBack (with stores on Amazon and eBay)
• Product Range Scale = Niche
• USP = Products

Watch the video to see more:

If you’d like to have one of these Free Reviews done on your website – just fill in the form!

Last month I shared a content mindmap (you can see that here), and today I’m giving you an exclusive sneak preview of the cover of the new book!Admittedly it’s not a million miles from the original cover, but when you see the spine and the back you’ll see more changes! (you’ll have to get your hands on a copy to see). I’ve kept it fairly similar on purpose – because this book is full of the same great message as the original – just new and improved!

If you’d like to be among the first to hear about the pre-publication offer just sign up here

Of course, if you can’t wait until the publication date to get your hands on the eCommerce MasterPlan – then we still have a few copies of the Original available to buy for just £5.99! You can get it here.