Predictions for Marketing Success in 2014 [video]

If you missed last week’s online seminar… here’s your chance to catch up with my top 4 predictions for eCommerce Marketing success in 2014! [Read more...]

Top 10 Blogs of 2013 from eCommerce MasterPlan

It’s been a busy year here at eCommerce MasterPlan – 2 books published, lots of blogs, speaking all over the place, and running lots of training for eCommerce businesses.

In the blogs we’ve covered some great content – so here’s the 10 blogs posts our visitors read the most in 2013:

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eCommerce Trends for 2013 (picked up at ECMOD)

I spent most of this week at the ECMOD conference in London. Most of the time I spent catching up with eCommerce business owners and marketers discussing the latest concerns and results in the industry. Plus, on day 2 I was privileged to be speaking on Social media.

It’s always a privilege to speak at ECMOD because the other speakers are of such high calibre! This year’s line-up included 3 stella acts from the US – the ever fascinating Amy Africa, data king John Miglautsch, and systems guru Ernie Schnell. Plus from the UK there were contributions from Boots, Charles Tyrwhitt, Naked Wines, Royal Mail, Lovehoney, Ironmongery Direct, Boden, Land’s End – the list goes on!

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Remarketing Chapter done – with the help of Google Trends

This morning I’ve finished the remarketing chapter – first hurdle to over come was the title.

Should it be “Remarketing” or “Retargeting”? As ever – Google Trends to the rescue:

trends remarketing vs retargeting

Looking at search volume, it’s all about the blue line! So “remarketing” the chapter is.

What’s also rather bizarre is that the volume of news stories about ‘retargeting’ is almost equal to the remarketing volume – surely those writing the stories and press releases would be better off using the same words everyone else is using?

Welcome to eCommerceMasterPlan.com

Today I’m building the eCommerceMasterPlan.com website – a bit premature maybe, as neither the logo nor the cover for the book have been designed – but the sooner the site’s live the better, so here it is.

This website is going to hold all the extra, up to the minute, useful content that anyone with an eCommerce website needs to know. So it will be the ever-changing face of the book. Yes, that’s right – there’s a book in the pipeline, infact it’s well on the way (but more of that another time).

So, if you’re into eCommerce or considering giving it a go in the near future – then this is the website you need to be part of.

More content coming!

Chloë