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I thought I’d continue my May trend of pinning infographics about websites!
Here’s one all about re-platforming – that means building a new website, and changing providers / platform in the process. It’s a bit of a wordy infographic – but if you’re thinking about re-platforming then it’s well worth a look.
[Read more...]
This infographic has a lovely flow-through to help you work out which sort of eCommerce solution to go for.
Whilst it’s focused on getting you onto either Shopify, Magento, or BigCommerce – which is quite a small number of options(!) – it is packed with useful things you should be considering. [Read more...]
I thought this infographic, whilst not purely eCommerce, would fit rather nicely with the site review video I posted on Monday.
At all the eCommerce MasterPlan In A Day events I’ve been running, the live website review has consistently been voted one of the most useful parts of the day. So, I thought I should bring it to more people!
This is the first of a series of monthly site reviews I’m going to be doing for the rest of 2013, and (if you all find it useful) beyond.
There are social sharing buttons on many, many websites now – but how much impact do they make? That’s one of the questions addressed by this infographic. [Read more...]
I love everything about this infographic – the simplistic design, and most of all the content!
It’s 21 great tips (some of the very simple and easy to do, none of them expensive) for improving your SEO peformance. Almost every single one is about things you can do on your website and are therefore entirely under your control. PLUS they are entirely focused on the needs of the eCommerce business – not just those of a website.
Read and implement! [Read more...]
This was one of the very first infographics I pinned, over 6 months ago. It’s content certainly hasn’t gone out of date though.
This infographic is all about colours and images impact purchasing decisions. Plus a few useful stats about the impact of navigation, visuals, and power words too.
For the festive season we’ve taken a look at the top 20 UK sites of the last quarter and assessed them for how well decorated their Christmas trees are and what they are doing to make it easy for customers to buy from them.
We’ve identified five key areas to optimise on your home page. These are:
One of the most complex areas of eCommerce is Attribution. Put simply attribution is the method of deciding which marketing channel was responsible for driving a sale – was it your email marketing? Your catalogue? or your tweets?
It’s a complex area both because there’s not yet an obvious solution, and also because the debate itself is pretty hard to follow. So I was thrilled (no, seriously I was!) to find this fantastic explanation of the debate in Infographic form by QuBit.
One of the subjects I discuss in the book is Conversion Blockers. The success of any eCommerce website is based on:
Traffic X Average Order Value X Conversion Rate = Sales
So for eCommerce success it’s really important to remove as many Conversion Blockers as you can. Conversion Blockers exist the whole way through a customers interaction with your business, but the ones that have the worst impact are those in the checkout of your website.
This year comScore published a report on why shoppers are abandoning their baskets – and Milo have turned it into a very useful Infographic: [Read more...]
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