Consumer Psychology and the eCommerce Checkout [infogrpahic]

Building on last week’s infographic all about building trust, here’s how to take the next step. This infographic explains what the customer’s thinking and how they’re reacting as they checkout.

Including how site speed impacts them, how design impacts and more.

eg offering multiple product views and other alternative images lead to 58% more sales.

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Roadmap fora Trusty eCommerce Website [infographic]

Trust is something you need to start building as soon as someone hits your site, if you want to maximise the sales coming into your business.

Covering the things you say, your site layout, and cart layout – this is a very useful little infographic.

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eCommerce Website Review – Wholesaler

This is a different type of site review to our normal fare.

Rather than looking at an eCommerce site with lots of products, we’re looking at the eCommerce site of a wholesaler/ manufacturer who sells ONE product.

Despite that there are some great tips in here for any eCommerce business:

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eCommerce Website Review –

February’s eCommerce Website Review is here – and this time it’s

Focusing on how to show your customer service credentials to increase conversions.

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Boost Conversion by Smart Add-to-Cart button in 2014 [infographic]

If you’ve watched any of my eCommerce Website Reviews you’ll know I’m a bit fan of making your buttons do the hard work for you.

That’s just want this infographic is all about – which button colour to use, what text to use, what shape button to use!

A must refer to infographic if you’re looking to improve your conversion rate. Of course this is just a starting point for you own tests- don’t just roll out and assume it will work for you – test test test.

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How to set up your Google Site Map

A Google Site Map is one of those marketing tactics that you set up and forget about. Usually until you build a new website, forget to rebuild it, and suddenly find all your search traffic has dropped away.

It’s a little silent miracle worker. And every website should have one.

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eCommerce Website Review – [video]

Our January Free Website Review is now live – just see below to watch it.

This month we’re looking at SnowSupermarket an Online Only eCommerce business with a very Niche Product Range.

Watch it now:

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Top eComerce MasterPlan Videos of 2013

Back in December we published our top blogs of 2013, now it’s the turn of the videos…

[Read more...] – eCommerce Site Review [video]

The final eCommerce site review of 2014 is here…

And it’s Honey Tree Publishing.

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eCommerce Website Review – [video]

November’s website review is here – and there’s lots of everyone to learn in this one.

FreeRunJuice is a site selling Australian and Kiwi wines, so a very niche product range, and they really know there stuff.