Consumer Psychology and the eCommerce Checkout [infogrpahic]

Building on last week’s infographic all about building trust, here’s how to take the next step. This infographic explains what the customer’s thinking and how they’re reacting as they checkout.

Including how site speed impacts them, how design impacts and more.

eg offering multiple product views and other alternative images lead to 58% more sales.

[Read more...]

eCommerce Website Review – KFDJewellery.co.uk [video]

This month I’ve reviewed the site of one of our inner circle members – KFD Jewellery.

It’s a brand new site, and our first review of a website on the Shopify platform.

KFD Jewellery is an Online Only retailer, with a niche Product Range Scale and a USP focused on the design-led Brand.

Lots of tips in here for fashion, accessories and design led eCommerce businesses.

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eCommerce Website Review – Purchase.ie [Video]

For the second month running we’re reviewing a different sort of eCommerce site. Today we’re going international! Our first review of a non-UK website.

Purchase.ie is an Irish website focused on energy and waste saving products.

[Read more...]

Unbound – Crowdfunding for Books a different sort of eCommerce

As we saw last month with JustFab an eCommerce site doesn’t have to be like a normal shop with lots of products at different prices. This blog is about Unbound, a different sort of bookshop. [Read more...]

JustFab.co.uk – 3 Great Takeaways for Any eCommerce Business

Just Fab is a new eCommerce import to the UK from America. It’s a fashion retailer with a business model that’s part made.com, part Achica, part Poundland, and very Brittania Music! Somehow that combination works.

I’m going to run through how they operate, then give you 3 things they do really well that any eCommerce business would do well to copy.

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Keeping Your Photoshoot On Brand Effectively and Efficiently

For all business brand consistency is important. Never more so thank in fashion where every product, every photo, every word has to match up.

One of my inner circle members found a very innovative way to make sure their photo shoot went smoothly and easily delivered perfectly on-brand pics. A method that was very easy to pull together and much simpler than the usual multipage / multispreadsheet briefs we’re all used to. Luckily for all of you Karen of KFD Jewellery has kindly allowed me to write this blog post about her method…

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A Master Guide to PLAs [Infographic]

If your in eCommerce, you need to know about PLAs.

PLAs are product listing ads – the new ad and targeting option in Google Adwords. They work pretty differently to normal text targeted ads – and the key to success is a well-built feed, with the right data in it, so you can segment your products well.

Wanna know more? Checkout this infographic…

 

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How Do Colours Affect Purchases? [Infographic]

ecommerce infographicThis was one of the very first infographics I pinned, over 6 months ago. It’s content certainly hasn’t gone out of date though.

This infographic is all about colours and images impact purchasing decisions. Plus a few useful stats about the impact of navigation, visuals, and power words too.

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When one product should be 2 [Case study - Supperlicious]

Supperlicious is a great example of an Online Only eCommerce Business Structure.

They are targeting time-starved people who still want to eat well but have neither the time nor the spare brain power to find those tasty new recipes and great produce. It takes the veg-box idea to another level – delivering everything you need to cook a number of meals each week.

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The importance of sensible merchandising

I got reminded today of a very amusing website – it only take about 3 minutes to watch and I heartily recommend it. It shows what could happen if a jumble of products had a bad interaction!

Click here to see

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