With ecommerce being dominated by the big websites such as Amazon, play.com and ASOS, it’s suprising to see the huge uprise in the amount of smaller niche websites. These niche websites delve deeper into specific product types and ranges than the larger retail websites.
When Ticketmaster wanted to increase their sales of festival tickets the solution was to create a totally new website – FestieGuru.
A website selling only festival tickets, and with lots of content and search tools to help each customer find the right festival for them.
The approach has enabled the team to hugely increase sales of tickets (sorry but I can’t share those numbers with you!), by harnessing all the benefits of a Niche Product Range whilst still having the huge product range of Ticketmaster.
Trenance Chocolates make luxury handmade chocolates in Cornwall, UK. Focusing on bringing the customer flavours they’ll love within fantastic chocolate. (If you’re one of my clients – these are the chocolates you get at Christmas!).
As part of this desire to give customers the right flavours, they’ve created a “Design your own box” tool on the website. So if you want a box entirely packed with dark chocolate fruit flavours – you’ve got it!
This is personalisation by product selection rather than putting your initials or a photo on it. On their website they’ve executed it really simply. You would think that allowing someone to build a box of chocolates from a choice of 69 different chocolates would be complex, but it’s a breeze. Let’s see how they’ve done it:
Building on last week’s infographic all about building trust, here’s how to take the next step. This infographic explains what the customer’s thinking and how they’re reacting as they checkout.
Including how site speed impacts them, how design impacts and more.
eg offering multiple product views and other alternative images lead to 58% more sales.
This month I’ve reviewed the site of one of our inner circle members – KFD Jewellery.
It’s a brand new site, and our first review of a website on the Shopify platform.
KFD Jewellery is an Online Only retailer, with a niche Product Range Scale and a USP focused on the design-led Brand.
Lots of tips in here for fashion, accessories and design led eCommerce businesses.
For the second month running we’re reviewing a different sort of eCommerce site. Today we’re going international! Our first review of a non-UK website.
Purchase.ie is an Irish website focused on energy and waste saving products.
Just Fab is a new eCommerce import to the UK from America. It’s a fashion retailer with a business model that’s part made.com, part Achica, part Poundland, and very Brittania Music! Somehow that combination works.
I’m going to run through how they operate, then give you 3 things they do really well that any eCommerce business would do well to copy.
For all business brand consistency is important. Never more so thank in fashion where every product, every photo, every word has to match up.
One of my inner circle members found a very innovative way to make sure their photo shoot went smoothly and easily delivered perfectly on-brand pics. A method that was very easy to pull together and much simpler than the usual multipage / multispreadsheet briefs we’re all used to. Luckily for all of you Karen of KFD Jewellery has kindly allowed me to write this blog post about her method…
If your in eCommerce, you need to know about PLAs.
PLAs are product listing ads – the new ad and targeting option in Google Adwords. They work pretty differently to normal text targeted ads – and the key to success is a well-built feed, with the right data in it, so you can segment your products well.
Wanna know more? Checkout this infographic…