There are social sharing buttons on many, many websites now – but how much impact do they make? That’s one of the questions addressed by this infographic. [Read more...]
If you want to succeed on Facebook you have to understand EdgeRank – the algorithm that determines what appears in each individual’s news feed on Facebook. The vast majority of interactions with your content on Facebook will happen in people’s news feeds – so you need to understand how to get into them… [Read more...]
Another great infographic from SocialMediaOnlineClasses.com. (I posted about their Google+ infographic back in February). This time it’s what you need to on Pinterest – and it’s really useful!
To honest, I wasn’t entirely sure I should share this infographic… worried it might scare a few people off social media!
This infographic breaks down the 40hour week of social media manager into the typical tasks they should be doing.
The 2 social media engines that people are most confused by are Pinterest and Google+ – this infographic does a great job of explaining what you can do with Google+.
It’s been a while in the creation, but my new ebook – Twitter for eCommerce is now available!
Last month Twitter added a new area to the Twitter profile page. This is the “Header” image – it’s an image that sits on your profile page (the twitter.com/you page) above your stats and tweets.
On top the image sits (in this order, and center aligned): [Read more...]
Sponsoring the Olympics is one of the biggest brand awareness tactics available, and although it’s outside the budget of most eCommerce businesses it does show how powerful building awareness of your business and it’s brand can be. [Read more...]
For any eCommerce business one of the key concerns with social media is to make sure you’re responding to any customer queries. A Facebook Page of complaining customers who aren’t being responded to is not great for anyone!
But managing customer queries on social media isn’t easy:
- you and the customer have limitations on what can be said – just 140 characters on twitter, and also only what can be shared publicly.
- it’s often hard to find the customer service queries, they come in from all different angles and can quickly get lost if there are lots of messages
- once you’ve identified the messages you need to respond to it can be timeconsuming keeping track of who in your team’s responded to what – and making sure everything’s been responded to
To solve these problems – you need a good social media customer service tool. [Read more...]