Rise of Social Media in eCommerce [infographic]

This infographic shows the link between social sharing and sales increases. It starts with some big stats on the case for using social. Then it goes into some tips on how to use each of the key engines for social.

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Taking Orders and Payments by Social Media – KLM Leads the Way

Not only can we learn a thing or two from the Dutch about dealing with flooding, we can also learn a thing or two from them about making social eCommerce easy, and a great piece of customer service.

Admittedly KLM have 130 social media agents answering about 35,000 queries a week. All working to provide a great service for their customers – not all of us can mimic that! But you don’t need that many people to offer this in your business.

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Double Your Twitter Followers in Just 5 Minutes Per Day [infographic]

You really can’t fake Twitter.

Well, actually you can fake the number of followers you have – but forcing the number up if they’re not interested followers is a total waste of time.

So instead follow the tips in this infographic on how to grow your twitter in just 5 min a day. [Read more...]

Making the Most of the Storms #Openforbusiness

Whilst lots of us in the UK are really suffering from the weather, floods and storms, it can cause non-reality related weather issues!

For example a lot of business down here near eCMP HQ in Cornwall are suffering not because of the storms but because of the BBC’s blanket coverage that we’re “cut off”. Which isn’t true.

So the tourist board have pulled together this video, and grabbed the hashtag #openforbusiness to show the world that we’re ready for Half Term and the Summer.

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10 Ways to Boost your Facebook Page Engagement [infographic]

This infographic about Facebook Engagement will help you focus in on the key things you can do to improve engagement.

What is Facebook Page Engagement? It’s the not-so-secret way to succeed on Facebook, to get more like, visits, traffic, and ultimately sales. It works because the more people you have interacting (engaging) with your posts and page, the more people will see your content, and the more they’ll interact, and the more people will see it – and on – and on.

Why do you want to improve your Engagement on Facebook to grow your list and improve your sales…

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Pinterest Tip: how to run a Pin it to Win It competition

Pin it to Win It is a very popular tactic to grow your Pinterest followers. In this post I’m going to explain exactly how to run your own Pin It To Win It competition. [Read more...]

Social Media Image Sizing Cheat Sheet [infographic]

This verges on the best use of an infographic yet – certainly the most useful!

This infographic details the image sizes used on each social media engine. To make it really easy for you to design great covers and headers and stuff.

Thought I had to post this one today after yesterday’s post about Facebook images.

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What can you use in a Facebook image?

This week’s post is inspired by a question from one of the inner circle – asking ‘What can I put on image in Facebook?’

I’m going to run through what you can put on image in your Page Timeline AND in your Cover Photo.

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Hummingbird = forget keywords, think great content pages

For those of you don’t spend your days reading marketing news blogs, let me start by explaining what Hummingbird is.

In late September Google announced it had launched a COMPLETELY NEW search algorithm, called Hummingbird because it’s precise and fast. Key facts you need to know:

  1. This is the algorithm that determines what appears on the search engines results pages (SERPs) when someone enters a search on Google
  2. Google have 100% replaced the old algorithm (the one that had all the penguin, and farmer updates) with a brand spanking new algorithm
  3. Hummingbird was live throughout September, and basically no one realised until Google told us. So there’s no immediate big impact to watch out for [Read more...]

My top 3 tips for getting the traffic that buys this Christmas

As my new book eCommerce Marketing: How get Traffic that Buys to Your Website is published tomorrow, I thought I’d best write a blog post giving you my 3 top tips for getting the traffic that buys to your website this Christmas.

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