As my new book eCommerce Marketing: How get Traffic that Buys to Your Website is published tomorrow, I thought I’d best write a blog post giving you my 3 top tips for getting the traffic that buys to your website this Christmas.
This whole infographic is just about all the adtext split tests you can run in your PPC Campaign – how cool!
So next time you’re stuck for things to be testing, or ways to improve your PPC account – just look at this infographic.
I first found this infrographic in December last year, and I have to say it might well be the most useful one I found in the whole of 2012!
It’s called “The Perfect Basket Abandonment Email”, and outlines exactly how to go about making your abandoned basket emails work as well as possible for you.
aka When Remarketing doesn’t keep up with your Promotions…
This weekend Cargo, the homewares retailer, have a big promotion on. In honour of the bank holiday weekend they’ve taken 10% off almost all products – even those in the Sale. A great way to drive some sales on a weekend when people are thinking about DIY and their home, and the artwork on the website is really powerful – looks great.
But their remarketing activity isn’t up to speed. They’ve got a very detailed remarketing set up – so you don’t just get an ad for Cargo, you get an ad for the product you looked at: [Read more...]