This whole infographic is just about all the adtext split tests you can run in your PPC Campaign – how cool!
So next time you’re stuck for things to be testing, or ways to improve your PPC account – just look at this infographic.
June 12, 2013 By Leave a Comment
A Master Guide to PLAs [Infographic]
If your in eCommerce, you need to know about PLAs.
PLAs are product listing ads – the new ad and targeting option in Google Adwords. They work pretty differently to normal text targeted ads – and the key to success is a well-built feed, with the right data in it, so you can segment your products well.
Wanna know more? Checkout this infographic…
June 4, 2013 By Leave a Comment
Google Adwords – the First Month [Infographic]
This is a very big infographic – but has some great tips and tricks for starting out with adwords.
I think the biggest lesson from this is – by all means choose to manage your own PPC account, BUT if you want it to be successful, be ready for it to be a very steep learning curve. It’s complex, and what you need to know is not immediately apparent!
Don’t say I didn’t warn you!
February 22, 2013 By Leave a Comment
Indepth Guide to Using Google Shopping Now Available
Sorry – you’re too late.
Yesterday Google blogged about the changes to Google Shopping – no new news, just a confirmation of what we already know.
If you want to understand the situation InDepth:
- what’s happening
- the opportunities it provides for your business
- how to get started
You need my brand new InDepth Guide to using Google Shopping.
Only published this afternoon – and it contains all the advice and links you’ll need.
Get it now. (PDF download from Dropbox)
This guide is a taster of the content the members of the eCommerceMasterPlan inner circle will be getting access to.
The inner circle launched on the 1st March, so this guide is now only available to members of the inner circle! If you want it - join the inner circle – full details here.
Please let me know how you get on!
January 25, 2013 By Leave a Comment
Google Shopping Paid Ads [Infographic]
So, we know Google Shopping in the UK is moving over to the Paid-Only option – but what does that mean?
Well, this infographic quickly summarises the results found by US retailers last autumn. If you can get over the fact it’s not going to be free traffic anymore, then there are some great opportunities to be had…
January 9, 2013 By Leave a Comment
Google Shopping – the rollout’s coming to you!
What is Google Shopping?
aka Google Base
aka Google Product Feed
Google Shopping is the engine that powers the product results on the Google search engine. That’s the results that have a product image, price, name, and shop you can buy it from.
The content of Google Shopping is provided by each eCommerce business to Google via a feed (a web-based spreadsheet of the eCommerce site’s product inventory). Google then compile all the information and use it help people find the products they’re looking for. Right now this is a free service.
Why is Google Shopping Important?
August 31, 2012 By 2 Comments
You can now get Email Sign Ups from Google Ads!
Well, not quite yet – but the Google Adwords Communications Extensions are now being Beta tested by UK companies.
What is the ‘Google Adwords Communications Extension’?
It’s the latest Extension for Google Adwords ads – it’s been in Beta test in the USA for most of 2012. Basically it puts an email sign up box under your PPC ads: [Read more...]
August 21, 2012 By Leave a Comment
How PPC Decided the Name of this Website
I didn’t want to call my book eCommerce MasterPlan - I wanted to call it eCommerce Blueprint. But I didn’t get a very good reaction when I told people that.
The title of any book is important – it needs to be easy to remember, explain what the book contains, and be relatively concise. The name of my book was even more important because it was also going to become the name of the website, plus I’m an online marketer – so the title had to work in search (on Amazon, on Google etc). So how to solve this conundrum? [Read more...]
