eCommerce Trends for 2013 (picked up at ECMOD)

I spent most of this week at the ECMOD conference in London. Most of the time I spent catching up with eCommerce business owners and marketers discussing the latest concerns and results in the industry. Plus, on day 2 I was privileged to be speaking on Social media.

It’s always a privilege to speak at ECMOD because the other speakers are of such high calibre! This year’s line-up included 3 stella acts from the US – the ever fascinating Amy Africa, data king John Miglautsch, and systems guru Ernie Schnell. Plus from the UK there were contributions from Boots, Charles Tyrwhitt, Naked Wines, Royal Mail, Lovehoney, Ironmongery Direct, Boden, Land’s End – the list goes on!

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Salt Tea Anyone? Great Partnership Example

This morning I found a great example of Partnership Marketing in my inbox.

It’s an email from Clipper Teas (if you like interesting teas, and haven’t yet tried the Clipper range you really should!), and it has a competition in it to win a gift pack of Cornish Sea Salt. Like Clipper the Cornish Sea Salt brand appeals to the upmarket, artisan, foodie – you’re highly likely to see both products in the same kitchen!

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Wine and Stationery go together like…

Yes, I can’t think of a good end to that sentence either.

But, for UK Office Direct and Naked Wines it’s clearly a partnership that’s working. [Read more...]