If you’ve not come across the world of ‘unboxing’ it’s a youtube trend that started with High Tec products and has now moved into more mainstream product areas.
They are videos of people unboxing a product. And talking the viewer through the packaging and what’s in the box.
Here’s a typical one from the high tec world:
This is now sneaking into eCommerce – and bringing lots of Content Marketing and Social Media marketing benefits to those brands who are able to harness it. Let’s run through some examples…