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I came across this graph in the March issue of Direct Commerce magazine and just had to share it with you!
It’s shows what promotions were being put on the front cover of Mail Order catalogues in 2011 and 2012 – month by month. How does it stack up to what you were doing? [Read more...]
Earlier this month Abacus published the latest copy of their Home Shopping Trends report. It’s packed with cracking data on monthly sales performance in the Home Shopping marketplace. So whilst not covering the whole of eCommerce, it gives us a great set of benchmarks for understanding industry performance in the UK – if you’ve never read it you need to download a copy and sit down with it and a nice cup of coffee.
This is a bit of heavy topic for a Monday morning – but it’s too important to wait to Tuesday!
**ACT BY FRIDAY 26TH APRIL**
There is new EU Data Protection Regulation on it’s way that in it’s current form aims to outlaw database profiling. This will remove lots of targeting and segmentation techniques – basically making mailing less effective, leading to more catalogues being printed and mailed to keep order volumes up.
It’s also proposing to make 3rd party mailing preference an active opt-in. This might not have a big effect in the first year, but it a few years down the line it will kill off the list rental, and data-swap markets – that will put retailers out of business.
What should you do? [Read more...]
Whilst more expensive than sending an email, a well-crafted piece of direct mail can drive lots of sales for any eCommerce business. I’m sure the recent mailing I received from Made.com will have worked well for them:
