Anyone who’s spoken to me this year will know how important Content is to your website – and one of the easiest ways (in that you don’t have to write it!) to get content onto your site is by implementing a product review system. But none of them come cheap and it can be hard to make the case to spend that cash. Well, this infographic has all the answers and stats you need! [Read more...]
April 25, 2013 By Leave a Comment
How Reviews Convince Customers to Buy E-commerce Products [Infographic]
March 7, 2013 By Leave a Comment
12 Things to Do After You’ve Written Your Blog Post [Infographic]
This is a proper ‘ronseal’ infographic – and brilliant checklist each time you publish a blog post.
February 7, 2013 By Leave a Comment
Content Marketing Media Matrix [Infographic]
Content marketing is going to be one of the key themes for success in 2013, but where you start?
If you’ve got limited resources (and haven’t we all!) of time and money – where should you be focusing them?
This infographic provides the answers AND explains what the different types of Content are…
January 21, 2013 By 2 Comments
Creating Great Content for Boring Things
Having great content on your website is one of the best ways to grow your eCommerce business. Last week I blogged about some great tools to use to find Content ideas, here’s a follow up on some great examples of content for the less interesting product.
What do I mean by Great Content?
Great content is…
- About your products
- Something people want to share – so interesting, funny, informative, linked to the latest news stories
And, it probably covers some keywords that bring you good quality traffic too. But, don’t bin a great content idea just because it doesn’t have keywords in it – if it’s about your products and something people want to share – do it!
January 18, 2013 By Leave a Comment
It’s All About the Images [Infographic]
It’s time for another eCommerce Infographic.
With webinars and speaking engagements this week I feel like I’ve spent the whole week discussing Content Marketing – which is great because it’s one of the best things you can be adding to your site to increase your ecommerce traffic this year. So here’s an infographic all about why great images are important.
January 14, 2013 By Leave a Comment
5 Tools you can use to find Content Marketing Ideas
I’ve spent a lot of this month talking about Content Marketing – and every time I hear people struggling to think of content ideas for their products or services.
So here are my top 4 tools for sparking some content ideas.
November 30, 2012 By Leave a Comment
eCommerce Trends for 2013 (picked up at ECMOD)
I spent most of this week at the ECMOD conference in London. Most of the time I spent catching up with eCommerce business owners and marketers discussing the latest concerns and results in the industry. Plus, on day 2 I was privileged to be speaking on Social media.
It’s always a privilege to speak at ECMOD because the other speakers are of such high calibre! This year’s line-up included 3 stella acts from the US – the ever fascinating Amy Africa, data king John Miglautsch, and systems guru Ernie Schnell. Plus from the UK there were contributions from Boots, Charles Tyrwhitt, Naked Wines, Royal Mail, Lovehoney, Ironmongery Direct, Boden, Land’s End – the list goes on!
