There are lots of Christmas videos doing the rounds at the moment (strangely enough!), but I think this one’s a great example of how it can be used in eCommerce to build some depth and personality into the brand so I thought I’d blog about it. (plus I promised Mark the owner of The Present Finder that I would, as he gave me such a lovely review of my book – it’s only fair to reciprocate at this time of year!)
Christmas Card Video = Brand Builder, and Content Marketing
Filed Under: Brand Awareness, Content Marketing Tagged With: christmas brand building, christmas card video, ecommerce brand building, the present finder, video viral
Impact of Brand Awareness for Olympic Sponsors
Sponsoring the Olympics is one of the biggest brand awareness tactics available, and although it’s outside the budget of most eCommerce businesses it does show how powerful building awareness of your business and it’s brand can be. [Read more...]
Filed Under: Brand Awareness, Social Media Tagged With: facebook page growth, sponsorship
