A Retailer’s Guide to Webrooming [eCommerce Infographic]

You’ve probably heard of ‘showrooming’ – where a customer comes into a store to work out what they’re going to buy online. Well, welcome to ‘webrooming’ – where the opposite happens!
Webrooming is when a customer looks at your website to research what they want before they come in to see you – if you’ve got the tech set up they may even click and collect.
A must look for any Bricks and Clicks businesses… [Read more...]

Just what is Search? [video]

How Google works is something you need to understand if you’re going to succeed in getting traffic from Google to your eCommerce website.

Many people I speak to struggle to understand it, and not unsurprisingly given that it’s a very complex system.

Below is a great video by Matt Cutts (Google’s search supremo!) explaining how it all works. [Read more...]

Fuel your eCommerce Engine with Social Content [eCommerce infographic]

Cracking infographic from OfferPop, outlining the power of social content, and HOW to get it.

[Read more...]

6 Ways to Not Look Like A Spammer [infographic]

This week’s infographic comes from Adestra – who are the kings of deliverability (aka not being a spammer) in the UK.

There’s 6 easy to follow tips in this infographic that will help your emails get into the all important inbox.

[Read more...]

Automating Pinterest – How to Schedule your Pins

Pinterest pinning buttons in browserPinterest continues to drive the best converting traffic to eCommerce websites. To increase your traffic from Pinterest you need to build a following by pinning regularly. For many businesses that means remembering to log in each day and pin a couple of images.

How much easier would it be if you could plan this week / month / quarter’s pinning in advance AND set it all up to go?

This blog is my quick guide to the services which are our there right now to help you do just that.

A warning before we get started though – as yet I’ve found nothing as good as the twitter scheduling tools (Hootsuite, Sproutsocial, tweet deck etc).

[Read more...]

Google Ranking Factors – eCommerce Infographic

Following on from last week’s eCommerce Infographic that was all about the YouTube ranking factors – here’s another infographic from the same designer (Martin Missfeldt) all about Google Ranking Factors.

  • Onpage factors you should be able to set up and forget about
  • Author / Brand means constantly putting up good quality content and building your reputation
  • Then the backlinks and the social are all about making people aware of what you’re doing

Take a look – what easy fix can you put in place today to improve your Google traffic?

[Read more...]

Unboxing – suprising marketing benefits from your parcels…

If you’ve not come across the world of ‘unboxing’ it’s a youtube trend that started with High Tec products and has now moved into more mainstream product areas.

They are videos of people unboxing a product. And talking the viewer through the packaging and what’s in the box.

Here’s a typical one from the high tec world:

This is now sneaking into eCommerce – and bringing lots of Content Marketing and Social Media marketing benefits to those brands who are able to harness it. Let’s run through some examples…

[Read more...]

Funny video demonstrating the danger of not having a real USP

I spent yesterday speaking to eCommerce businesses about how important it is to understand what your business is, including it’s USP.

Usually we talk about the benefits a USP can bring – making your business stand out and helping your customers to understand you and remember you.

This video does a fantastic job of demonstrating the danger of not having a brand a USP or a personality… you end up looking like everyone else.

(I dare you not to laugh) [Read more...]

Rise of Social Media in eCommerce [infographic]

This infographic shows the link between social sharing and sales increases. It starts with some big stats on the case for using social. Then it goes into some tips on how to use each of the key engines for social.

[Read more...]

Roadmap fora Trusty eCommerce Website [infographic]

Trust is something you need to start building as soon as someone hits your site, if you want to maximise the sales coming into your business.

Covering the things you say, your site layout, and cart layout – this is a very useful little infographic.

[Read more...]