This whole infographic is just about all the adtext split tests you can run in your PPC Campaign – how cool!
So next time you’re stuck for things to be testing, or ways to improve your PPC account – just look at this infographic.
June 12, 2013 By Leave a Comment
A Master Guide to PLAs [Infographic]
If your in eCommerce, you need to know about PLAs.
PLAs are product listing ads – the new ad and targeting option in Google Adwords. They work pretty differently to normal text targeted ads – and the key to success is a well-built feed, with the right data in it, so you can segment your products well.
Wanna know more? Checkout this infographic…
June 4, 2013 By Leave a Comment
Google Adwords – the First Month [Infographic]
This is a very big infographic – but has some great tips and tricks for starting out with adwords.
I think the biggest lesson from this is – by all means choose to manage your own PPC account, BUT if you want it to be successful, be ready for it to be a very steep learning curve. It’s complex, and what you need to know is not immediately apparent!
Don’t say I didn’t warn you!
May 8, 2013 By 1 Comment
How do Social Login and Social Sharing Affect eCommerce? [Infographic]
There are social sharing buttons on many, many websites now – but how much impact do they make? That’s one of the questions addressed by this infographic. [Read more...]
May 2, 2013 By Leave a Comment
What Promotions did you use in 2012?
I came across this graph in the March issue of Direct Commerce magazine and just had to share it with you!
It’s shows what promotions were being put on the front cover of Mail Order catalogues in 2011 and 2012 – month by month. How does it stack up to what you were doing? [Read more...]
May 1, 2013 By Leave a Comment
How does Facebook EdgeRank Work? [Infographic]
This is possibly my favourite infographic of the year so far…
If you want to succeed on Facebook you have to understand EdgeRank – the algorithm that determines what appears in each individual’s news feed on Facebook. The vast majority of interactions with your content on Facebook will happen in people’s news feeds – so you need to understand how to get into them… [Read more...]
April 29, 2013 By Leave a Comment
Home Shopping Annual Trends – Shocking end to 2012
Earlier this month Abacus published the latest copy of their Home Shopping Trends report. It’s packed with cracking data on monthly sales performance in the Home Shopping marketplace. So whilst not covering the whole of eCommerce, it gives us a great set of benchmarks for understanding industry performance in the UK – if you’ve never read it you need to download a copy and sit down with it and a nice cup of coffee.
April 25, 2013 By Leave a Comment
How Reviews Convince Customers to Buy E-commerce Products [Infographic]
Anyone who’s spoken to me this year will know how important Content is to your website – and one of the easiest ways (in that you don’t have to write it!) to get content onto your site is by implementing a product review system. But none of them come cheap and it can be hard to make the case to spend that cash. Well, this infographic has all the answers and stats you need! [Read more...]
April 22, 2013 By Leave a Comment
EU Threat to Mail Order Industry – Act Now!
This is a bit of heavy topic for a Monday morning – but it’s too important to wait to Tuesday!
**ACT BY FRIDAY 26TH APRIL**
There is new EU Data Protection Regulation on it’s way that in it’s current form aims to outlaw database profiling. This will remove lots of targeting and segmentation techniques – basically making mailing less effective, leading to more catalogues being printed and mailed to keep order volumes up.
It’s also proposing to make 3rd party mailing preference an active opt-in. This might not have a big effect in the first year, but it a few years down the line it will kill off the list rental, and data-swap markets – that will put retailers out of business.
What should you do? [Read more...]
