Dynamic Artwork is images that move. You can easily incorporate these into your emails – let me tell you how, and also show you 2 great examples.
Awards are a great way to build the reputation of your eCommerce business – and build trust with your customers (old and new).
So did you have a great 2013? Yes? Then it’s time to shout about it. Here’s a couple of eCommerce awards I’ve come across in the last week for you: [Read more...]
A Google Site Map is one of those marketing tactics that you set up and forget about. Usually until you build a new website, forget to rebuild it, and suddenly find all your search traffic has dropped away.
It’s a little silent miracle worker. And every website should have one.
There’s lots and lots of talk about Remarketing / Retargeting – but not so much about Dynamic Remarketing.
Dynamic Remarketing is the more-powerful-for-eCommerce big brother to remarketing. It should feature in your marketing plan for 2014, because it provides almost guaranteed profitability…
That’s because it automatically puts ads in front of your past visitors that feature the products they actually looked at!
So what are the 3 key things you need to know?
If you missed yesterday’s Free eCommerce Seminar – now’s your chance to watch the video!
Everyone in eCommerce talks about Adwords, most eCommerce businesses are using Adwords. Most eCommerce businesses are wasting money in Adwords without even knowing it.
Adwords Keyword campaigns are complex things – there are 100s of settings, at least 10 different reports to look at for total optimisation. So if you’re not keeping up to speed with all of that you will be losing money without even knowing it.
In this video Chloë Thomas runs through the 5 ways she most frequently sees eCommerce businesses losing money in their Adwords Keyword Campaigns. We’re not talking about losing a few pounds a month, we’re talking about wasting £100s and sometimes £1,000s each month.
As I’ve been telling all the eCommerce businesses I can that they should be running offers in January if they want to get any attention at all – I thought I’d better heed my own advice!
So here’s the forth and final weekly offer of the 2014 eCommerce MasterPlan January Half Price Sale!
This one breaks down what sort of marketing leads to which sort of purchase – some interesting guidance here.
Most of it is focused on how to get customers to buy – what makes them respond, what they pay attention to etc. Useful info to guide your marketing plan…