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I came across this graph in the March issue of Direct Commerce magazine and just had to share it with you!
It’s shows what promotions were being put on the front cover of Mail Order catalogues in 2011 and 2012 – month by month. How does it stack up to what you were doing? [Read more...]
For the festive season we’ve taken a look at the top 20 UK sites of the last quarter and assessed them for how well decorated their Christmas trees are and what they are doing to make it easy for customers to buy from them.
We’ve identified five key areas to optimise on your home page. These are:
If you’re serious about eCommerce promotions, then every major event is an opportunity to drive sales.
So today my inbox is full of Halloween offers, and the prize for best Halloween promotion 2012 goes to…
I’m not sure I’d want this as my number 1 present – but a meal at Yo Sushi is never something I turn down!
A lot of marketers get nervous at the thought of marketing to customer based on personal data – but this email from Yo Sushi is a great example of how to do it well.
This morning I found a great example of Partnership Marketing in my inbox.
It’s an email from Clipper Teas (if you like interesting teas, and haven’t yet tried the Clipper range you really should!), and it has a competition in it to win a gift pack of Cornish Sea Salt. Like Clipper the Cornish Sea Salt brand appeals to the upmarket, artisan, foodie – you’re highly likely to see both products in the same kitchen!
Yes, I can’t think of a good end to that sentence either.
But, for UK Office Direct and Naked Wines it’s clearly a partnership that’s working. [Read more...]
aka When Remarketing doesn’t keep up with your Promotions…
This weekend Cargo, the homewares retailer, have a big promotion on. In honour of the bank holiday weekend they’ve taken 10% off almost all products – even those in the Sale. A great way to drive some sales on a weekend when people are thinking about DIY and their home, and the artwork on the website is really powerful – looks great.
But their remarketing activity isn’t up to speed. They’ve got a very detailed remarketing set up – so you don’t just get an ad for Cargo, you get an ad for the product you looked at: [Read more...]
Whilst more expensive than sending an email, a well-crafted piece of direct mail can drive lots of sales for any eCommerce business. I’m sure the recent mailing I received from Made.com will have worked well for them:
