Fuel your eCommerce Engine with Social Content [eCommerce infographic]

Cracking infographic from OfferPop, outlining the power of social content, and HOW to get it.

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January Sale Week 4 – Half Price Google Adwords Course

As I’ve been telling all the eCommerce businesses I can that they should be running offers in January if they want to get any attention at all – I thought I’d better heed my own advice!

So here’s the forth and final weekly offer of the 2014 eCommerce MasterPlan January Half Price Sale!

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January Sale Week 3 – Half Price inner circle Membership

As I’ve been telling all the eCommerce businesses I can that they should be running offers in January if they want to get any attention at all – I thought I’d better heed my own advice!

So here’s the third weekly offer of the 2014 eCommerce MasterPlan January Half Price Sale!

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January Sale Week 2 – Half Price Create your eCommerce MasterPlan course

As I’ve been telling all the eCommerce businesses I can that they should be running offers in January if they want to get any attention at all – I thought I’d better heed my own advice!

So here’s the second weekly offer of the 2014 eCommerce MasterPlan January Half Price Sale!

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January Sale Now On – Week 1 Half Price Offer

As I’ve been telling all the eCommerce businesses I can that they should be running offers in January if they want to get any attention at all – I thought I’d better heed my own advice!

So here’s the 2014 eCommerce MasterPlan January Half Price Sale!

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The art of great direct mail isn’t dead!

Although you have to shell out a lot of money upfront, a good piece of Direct Mail will still bring a great return for you. A good campaign relies on getting 3 things right – your data, your mailing piece, and the offer.

This is something Lovefilm are superb at getting right, let me explain… [Read more…]

JustFab.co.uk – 3 Great Takeaways for Any eCommerce Business

Just Fab is a new eCommerce import to the UK from America. It’s a fashion retailer with a business model that’s part made.com, part Achica, part Poundland, and very Brittania Music! Somehow that combination works.

I’m going to run through how they operate, then give you 3 things they do really well that any eCommerce business would do well to copy.

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What Promotions did you use in 2012?

I came across this graph in the March issue of Direct Commerce magazine and just had to share it with you!

It’s shows what promotions were being put on the front cover of Mail Order catalogues in 2011 and 2012 – month by month. How does it stack up to what you were doing? [Read more…]

Best Practice Christmas Decorations

For the festive season we’ve taken a look at the top 20 UK sites of the last quarter and assessed them for how well decorated their Christmas trees are and what they are doing to make it easy for customers to buy from them.

We’ve identified five key areas to optimise on your home page. These are:

  1. Christmas Decorations – Snowmen, icicles, Santa hats and baubles are all de rigueur for Christmas decorations. 15/20 sites had been spruced up for Christmas. The winners were the supermarkets (Asda, Tesco and Sainsbury’s) and the losers were the clothes shops (Asos, River Island, Topman). [Read more…]

Trick or Treat? Best Halloween Promotion…

If you’re serious about eCommerce promotions, then every major event is an opportunity to drive sales.

So today my inbox is full of Halloween offers, and the prize for best Halloween promotion 2012 goes to…

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