Every eCommerce business should be doing marketing that builds the brand, as well as marketing that drives the sales. Simply because the more well known your brand, the higher your conversion rate will be.
This infographic explains some straightforward ways to start/accelerate building your brand online.
Content is an area of marketing I find fascinating and this infographic has some very useful information for anyone considering starting with content, OR refreshing their content strategy.
It shows the best types of content for ROI – eCommerce businesses I suggest you focus on customer testimonials, videos, and blog posts that are about your products.
Plus a very useful guide to what metrics people are using to track the performance of their content. Yes, it is targeted at B2B rather than us, but put “Conversion rate” in position 2 – and you’re away!
Getting your website mobile is no where near as difficult as it was a few years (or even months) ago. [Read more...]
Interesting content is one of the top 3 reasons people follow businesses on Social Media.
Succeeding on Social Media helps your search traffic grow, and to succeed on social media you need good content.
That’s the pretty simple message that this infographic gives you stats to back up. [Read more...]
It’s time for another Canadian eCommerce Infographic!
Canada’s eCommerce industry is set for real growth over the next few years. With only 56% of the online population making purchases so far, it’s predicted that sales will grow $10billion in the next 2 years.
If you have products that the Canadians would like – time to consider some exporting?
(check out the last Canada blog post here)
You’ve probably heard of ‘showrooming’ – where a customer comes into a store to work out what they’re going to buy online. Well, welcome to ‘webrooming’ – where the opposite happens!
Webrooming is when a customer looks at your website to research what they want before they come in to see you – if you’ve got the tech set up they may even click and collect.
A must look for any Bricks and Clicks businesses… [Read more...]
Every business should be built to be sold. No matter how much you love it, no matter how long you intend to be running it, every business should be built with the end game of selling up. That’s because the principles of building it to sell will build you a great business.
If you’ve never considered that, or how much your business might be worth – take a look at this infographic that analyses eCommerce business sales between 2010 and 2013 to bring you an idea of what yours might be worth. [Read more...]