Alibaba vs Amazon [eCommerce Infographic]

Not an infographic about which you should use right now to sell on, rather a strategic look at the 2 companies.

Most interesting stat – Alibaba actually makes money (look at the margins comparison!).

How to Build your Brand Online [eCommerce Infographic]

Every eCommerce business should be doing marketing that builds the brand, as well as marketing that drives the sales. Simply because the more well known your brand, the higher your conversion rate will be.

This infographic explains some straightforward ways to start/accelerate building your brand online.

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Ascend to New Heights in Content Marketing [eCommerce Infographic]

Content is an area of marketing I find fascinating and this infographic has some very useful information for anyone considering starting with content, OR refreshing their content strategy.

It shows the best types of content for ROI – eCommerce businesses I suggest you focus on customer testimonials, videos, and blog posts that are about your products.

Plus a very useful guide to what metrics people are using to track the performance of their content. Yes, it is targeted at B2B rather than us, but put “Conversion rate” in position 2 – and you’re away!

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Are you losing money by not embracing mobile eCommerce? [eCommerce Infographic]

Getting your website mobile is no where near as difficult as it was a few years (or even months) ago. [Read more...]

Get more engagement on Pinterest [eCommerce Infographic]

6 simple tips to get more repins / likes and interactions with your pins:

  1. include a price for 36% more likes
  2. use light (not dark) images – repinned 20x more
  3. call to actions – increases engagement 80%
  4. write 200-300 characters (get 57% more shares)
  5. tall images – shared 67% more than short ones
  6. no faces – gets you 23% more repins

[Read more...]

How Content Marketing Affects Search Engine Rankings [eCommerce Infographic]

Interesting content is one of the top 3 reasons people follow businesses on Social Media.
Succeeding on Social Media helps your search traffic grow, and to succeed on social media you need good content.
That’s the pretty simple message that this infographic gives you stats to back up. [Read more...]

Canada and eCommerce in 2014 [eCommerce Infographic]

It’s time for another Canadian eCommerce Infographic!
Canada’s eCommerce industry is set for real growth over the next few years. With only 56% of the online population making purchases so far, it’s predicted that sales will grow $10billion in the next 2 years.
If you have products that the Canadians would like – time to consider some exporting?
(check out the last Canada blog post here)

[Read more...]

A Retailer’s Guide to Webrooming [eCommerce Infographic]

You’ve probably heard of ‘showrooming’ – where a customer comes into a store to work out what they’re going to buy online. Well, welcome to ‘webrooming’ – where the opposite happens!
Webrooming is when a customer looks at your website to research what they want before they come in to see you – if you’ve got the tech set up they may even click and collect.
A must look for any Bricks and Clicks businesses… [Read more...]

What is Your eCommerce Business Worth? [eCommerce Infographic]

Every business should be built to be sold. No matter how much you love it, no matter how long you intend to be running it, every business should be built with the end game of selling up. That’s because the principles of building it to sell will build you a great business.

If you’ve never considered that, or how much your business might be worth – take a look at this infographic that analyses eCommerce business sales between 2010 and 2013 to bring you an idea of what yours might be worth. [Read more...]

Fuel your eCommerce Engine with Social Content [eCommerce infographic]

Cracking infographic from OfferPop, outlining the power of social content, and HOW to get it.

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