Finalising the cover for my next book eCommerce Marketing seems to have taken an AGE! But finally we’re there.
The mention of Padstow conjures up a lot of different thoughts, especially this time of year! It might make you think of Rick Stein and great seafood, you might be thinking of Rock and Nathan Outlaw, or cycling and the end of Camel Trail.
Today, for me it means eCommerce MasterPlan 1.8!
Last week I spoke at the Catex SW Conference in Truro, Cornwall. My topic was “The Power of Niche” – not just one little marketing tactic, a strategic idea that can shape your whole business and build you a great business. It’s an idea that I’ve written about in my books, and also talk about at most full-day workshops I do.
It’s such a powerful topic that I thought I should share it a bit wider! So, I recorded the audio last week, and I’ve combined that with the slides to bring you this video.
As you know at the moment I’m working on my second book – eCommerce MasterPlan 1.8 – it’s a re-write of the first half of the Original eCommerce MasterPlan. I’ve decided to re-write it to improve lots of little things and ultimately make it an easy book for you, the reader, to use.
Well, at the start of this month my next book was sent off to the proof reader. A big day! And right now whilst they work on eliminating my typos, I’m working on the internal diagrams (that will be much clearer that in book 1), and just generally getting rather excited about it all. [Read more...]
Feeling very excited today about taking eCommerce MasterPlan In A Day on the road! (I know it’s not as exciting as the Stones playing Hyde Park, but it’s still very cool).
The New Year might only just be getting started, but right now is when you need to be thinking about your marketing plans for 2013 – and this free webinar will help you with putting those plans in place.
I’m going to give you a quick reminder of what the eCommerce MasterPlan is, then my take on what the critical marketing activity in 2013 for eCommerce Businesses is going to be.
As always there’ll be plenty of quick tips and advice.
Plus, bring along your questions on the book, or anything eCommerce and I’ll answer those for you on the webinar.
So register now to make sure you’re on the call to get this head start on your marketing for 2013!
See you there!
Author eCommerce MasterPlan