Last week I spoke at the Catex SW Conference in Truro, Cornwall. My topic was “The Power of Niche” – not just one little marketing tactic, a strategic idea that can shape your whole business and build you a great business. It’s an idea that I’ve written about in my books, and also talk about at most full-day workshops I do.
It’s such a powerful topic that I thought I should share it a bit wider! So, I recorded the audio last week, and I’ve combined that with the slides to bring you this video.