If you can get the delivery right in your eCommerce business you’ll increase your conversion rate AND get more repeat purchases.
Time and again consumers state that their number one reason for not buying goods online is the delivery charges, or options. That makes your Delivery strategy one of the biggest leavers you can pull to increase your business’s performance.
Which is exactly why I’ve written my latest book – eCommerce Delivery.
I’ve been playing around with my mindmapping tool and I if you’ve been wondering just what is in eCommerce Marketing: How to get Traffic that Buys to your website – then take a look:
Create your own mind maps at MindMeister
Finalising the cover for my next book eCommerce Marketing seems to have taken an AGE! But finally we’re there.
The mention of Padstow conjures up a lot of different thoughts, especially this time of year! It might make you think of Rick Stein and great seafood, you might be thinking of Rock and Nathan Outlaw, or cycling and the end of Camel Trail.
Today, for me it means eCommerce MasterPlan 1.8!
Last week I spoke at the Catex SW Conference in Truro, Cornwall. My topic was “The Power of Niche” – not just one little marketing tactic, a strategic idea that can shape your whole business and build you a great business. It’s an idea that I’ve written about in my books, and also talk about at most full-day workshops I do.
It’s such a powerful topic that I thought I should share it a bit wider! So, I recorded the audio last week, and I’ve combined that with the slides to bring you this video.