May 22, 2013 By Leave a Comment

The Power of Niche in eCommerce [Video]

Last week I spoke at the Catex SW Conference in Truro, Cornwall. My topic was “The Power of Niche” – not just one little marketing tactic, a strategic idea that can shape your whole business and build you a great business. It’s an idea that I’ve written about in my books, and also talk about at most full-day workshops I do.

It’s such a powerful topic that I thought I should share it a bit wider! So, I recorded the audio last week, and I’ve combined that with the slides to bring you this video.

If you’d like to find out more about how the power of niche could help your business then get one of my books, or get in contact!

[Read more...]

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May 10, 2013 By Leave a Comment

eCommerce MasterPlan 1.8 – sneak preview of the cover!

As you know at the moment I’m working on my second book – eCommerce MasterPlan 1.8 – it’s a re-write of the first half of the Original eCommerce MasterPlan. I’ve decided to re-write it to improve lots of little things and ultimately make it an easy book for you, the reader, to use.

Last month I shared a content mindmap (you can see that here), and today I’m giving you an exclusive sneak preview of the cover of the new book! [Read more...]

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April 10, 2013 By Leave a Comment

eCommerce MasterPlan 1.8 – what’s in the next book!

Well, at the start of this month my next book was sent off to the proof reader. A big day! And right now whilst they work on eliminating my typos, I’m working on the internal diagrams (that will be much clearer that in book 1), and just generally getting rather excited about it all. [Read more...]

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April 4, 2013 By Leave a Comment

eCommerce MasterPlan In A Day – Coming to Croydon!

Feeling very excited today about taking eCommerce MasterPlan In A Day on the road! (I know it’s not as exciting as the Stones playing Hyde Park, but it’s still very cool).

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January 3, 2013 By Leave a Comment

Kick Start Your New Year Sales – Use the Top Marketing Methods for 2013 [Webinar]

The New Year might only just be getting started, but right now is when you need to be thinking about your marketing plans for 2013 – and this free webinar will help you with putting those plans in place.

Register Now

I’m going to give you a quick reminder of what the eCommerce MasterPlan is, then my take on what the critical marketing activity in 2013 for eCommerce Businesses is going to be.

As always there’ll be plenty of quick tips and advice.

Plus, bring along your questions on the book, or anything eCommerce and I’ll answer those for you on the webinar.

So register now to make sure you’re on the call to get this head start on your marketing for 2013!

Register Now

See you there!
Chloë
Author eCommerce MasterPlan

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December 12, 2012 By Leave a Comment

New Book Published – Twitter for eCommerce

It’s been a while in the creation, but my new ebook – Twitter for eCommerce is now available!

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November 19, 2012 By Leave a Comment

Featured in the Daily Mirror…

Yes folks! I’ve been published in the Daily Mirror!

Don’t rush and buy it though – it all happened a couple of weeks ago, but you can see the business tips I provided here:

daily mirror article

Click on the image to see if full size

[Read more...]

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November 13, 2012 By Leave a Comment

Come to ECMOD!

This year the ECMOD Conference has as packed a schedule as ever!

Plus, I’ve been invited to speak on the Wednesday about Social Media marketing for eCommerce businesses.

Of course, coming along just to hear me speak is going to be well-worth the ticket price alone – but there are lots of other great speakers and discussions too:

[Read more...]

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November 8, 2012 By Leave a Comment

How do you do your online marketing?

The more businesses I talk to about online marketing, the more ways of going about it I find!

There are businesses who outsource the lot – the strategy, the copywriting, the design, the branding and the implementation. Then there are businesses who do it all themselves. And of course, everything in between.

One of the reasons I wrote the eCommerce MasterPlan was to help eCommerce businesses to manage their resources better – to get a better return on what they’re doing.

So I’ve decided to run a survey to find out HOW businesses in the UK are managing their online marketing. It only takes less than 5 minutes to complete (there’s no tough questions!), and when you get to the end there’s the opportunity to enter yourself into the prize draw to win a signed copy of my book (3 available), or a free place at one of the eCommerce MasterPlan In A Day events in the new year.

Fill in the survey now

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September 21, 2012 By Leave a Comment

Is eCommerce now the most obvious route to business success? (as published in the Oxford Times)

Every business person spends time trying to figure out the best direction to take their company in. In the 2010s there are now so many different options that could be followed it’s becoming harder and harder to be sure you’ve made the right decision. As the economic climate continues to be hard going for most businesses it’s even more critical to find the right option, as there’s not the time to make mistakes. [Read more...]

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