The Catalogue – next generation technology…

IKEA have done the mail order industry a huge favour.

From now on, everytime we face a crazy person who suggests the catalogue doesn’t have a place in our 21st century world – just show them this great video.

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eCommerce Marketing – 1 Year Since Publication!

I can’t quite believe it, but this Saturday (13th September 2014) it will be a whole year since we published eCommerce Marketing: How to Drive Traffic that Buys to your Website.

eCommerce Marketing Contents

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How to Build your Brand Online [eCommerce Infographic]

Every eCommerce business should be doing marketing that builds the brand, as well as marketing that drives the sales. Simply because the more well known your brand, the higher your conversion rate will be.

This infographic explains some straightforward ways to start/accelerate building your brand online.

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The Online Only eCommerce Business Structure Explained [Video]

To build your eCommerce MasterPlan you need to understand which eCommerce Business Structure you have (or want), and stick to it.

In this short video Chloë explains the Online Only eCommerce Business Structure, what it is how and how you can make the most of it in your business.

Videos for the other eCommerce Business Structures will follow in the next few weeks.

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eCommerce Delivery No. 1 eCommerce Book On Amazon

eCommerce Delivery Book on AmazonA HUGE thank you to everyone who helped with the launch of eCommerce Delivery: How your Delivery Strategy can Increase your Sales.

It reached top position on Amazon Kindle for both eCommerce books, AND web Marketing books.

Totally did not expect that to happen!

eCommerce Delivery is my latest book and explains why your delivery strategy is an essential piece of building your eCommerce sales. Plus, we’ve got examples of how you can use delivery to increase conversions and get that second order…

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Ascend to New Heights in Content Marketing [eCommerce Infographic]

Content is an area of marketing I find fascinating and this infographic has some very useful information for anyone considering starting with content, OR refreshing their content strategy.

It shows the best types of content for ROI – eCommerce businesses I suggest you focus on customer testimonials, videos, and blog posts that are about your products.

Plus a very useful guide to what metrics people are using to track the performance of their content. Yes, it is targeted at B2B rather than us, but put “Conversion rate” in position 2 – and you’re away!

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Are you losing money by not embracing mobile eCommerce? [eCommerce Infographic]

Getting your website mobile is no where near as difficult as it was a few years (or even months) ago. [Read more...]

Get more engagement on Pinterest [eCommerce Infographic]

6 simple tips to get more repins / likes and interactions with your pins:

  1. include a price for 36% more likes
  2. use light (not dark) images – repinned 20x more
  3. call to actions – increases engagement 80%
  4. write 200-300 characters (get 57% more shares)
  5. tall images – shared 67% more than short ones
  6. no faces – gets you 23% more repins

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Festie Guru – How creating a mini-site can give anyone the benefits of a Niche Product Range

festie guruWhen Ticketmaster wanted to increase their sales of festival tickets the solution was to create a totally new website – FestieGuru.

A website selling only festival tickets, and with lots of content and search tools to help each customer find the right festival for them.

The approach has enabled the team to hugely increase sales of tickets (sorry but I can’t share those numbers with you!), by harnessing all the benefits of a Niche Product Range whilst still having the huge product range of Ticketmaster.

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How Content Marketing Affects Search Engine Rankings [eCommerce Infographic]

Interesting content is one of the top 3 reasons people follow businesses on Social Media.
Succeeding on Social Media helps your search traffic grow, and to succeed on social media you need good content.
That’s the pretty simple message that this infographic gives you stats to back up. [Read more...]