5 Tips to Convince Customers to Buy from your Website

Time and time again surveys show that a top reason people don’t buy online is a fear of the security of their details.

There are a number of simple things you can do to improve how secure visitors to site think it is, the more they trust you and your website the more likely they are to buy:

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Affiliate Marketing Explained [eCommerce Infographic]

“How does affiliate marketing work?” is a question I get asked with surprising frequency. And this is a great infographic to explain it. [Read more...]

14 Ways to Increase your Conversion on the Product page [eCommerce Infographic]

The humble product page has soooooo much impact on your sales, and I love the 14 points that are outlined in this infographic. [Read more...]

Inventory Holding Cost Barometer [eCommerce Infographic]

A great infographic about the under-talked-about area of inventory management.

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eCommerce Website Choice Discussion [Audio]

Earlier this week I was involved in a fascinating debate about eCommerce platforms. Which website to use to sell your products, where eBay and Amazon fit in the mix, and how to work out which the right solution for your business is.

At the last moment it was decided that, due to the great people in the room it would be worth recording the debate. [Read more...]

Taking Product Personalisation to a New Level

As always, and even more so in the current climate, consumers want as much as possible for each pound. It seems many retailers worldwide are stepping up to the mark and offering more bang for not much more buck. Personalised products have long been great gifts but often at an increased higher price. Now, however, it seems personalised products are becoming more popular as retailers start offering them at mainstream prices and they are becoming as much self purchase products, as gifts.

With Christmas trading just around the corner, building personalisation opportunities into your products is also a great differentiator. Adding another string to your bow in this way will encourage both previous customers and potential customers to see you in a new light.

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Up, up, and away! [eCommerce Infographic]

Pricing is a hugely important decision. Get it right and the product will fly off the shelves, get it wrong and you risk alienating customers.

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Should you change your Search Strategy for Christmas?

Around this time of year, you may well be thinking whether you should be changing your SEO focus for the Christmas period.

SEO activity can take anything from 4-6 months to several years to properly bed in, so it’s a little late to try refocusing entirely for Christmas 2014. Plus you need to be certain whether it’s even needed for your site or whether you can rely on the SEO structure that you have at the moment. [Read more...]

10 Surprising Social Media Facts [eCommerce Infographic]

This is an infographic that will leave your head spinning – and your social media plans getting re-written!
Providing a mix of great advice AND destroying a few myths…
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3 Benefits of the Niche Product Range Scale

With ecommerce being dominated by the big websites such as Amazon, play.com and ASOS, it’s suprising to see the huge uprise in the amount of smaller niche websites. These niche websites delve deeper into specific product types and ranges than the larger retail websites.

Find out more about Niche in our Power of Niche video

Why are so many people starting niche websites? [Read more...]