.
This infographic has a lovely flow-through to help you work out which sort of eCommerce solution to go for.
Whilst it’s focused on getting you onto either Shopify, Magento, or BigCommerce – which is quite a small number of options(!) – it is packed with useful things you should be considering. [Read more...]
I thought this infographic, whilst not purely eCommerce, would fit rather nicely with the site review video I posted on Monday.
Last month Abacus published the latest copy of their Home Shopping Trends report. Hidden away amongst the other cracking data was a chart of AOV (average order value) by month over the last 2 years.
Many eCommerce businesses are guilty of focusing too much on Sales Value and not enough on order volumes or AOV, this chart is a great example of just why you need to worry about your AOV.
At all the eCommerce MasterPlan In A Day events I’ve been running, the live website review has consistently been voted one of the most useful parts of the day. So, I thought I should bring it to more people!
This is the first of a series of monthly site reviews I’m going to be doing for the rest of 2013, and (if you all find it useful) beyond.
As you know at the moment I’m working on my second book – eCommerce MasterPlan 1.8 – it’s a re-write of the first half of the Original eCommerce MasterPlan. I’ve decided to re-write it to improve lots of little things and ultimately make it an easy book for you, the reader, to use.
Last month I shared a content mindmap (you can see that here), and today I’m giving you an exclusive sneak preview of the cover of the new book! [Read more...]
There are social sharing buttons on many, many websites now – but how much impact do they make? That’s one of the questions addressed by this infographic. [Read more...]
I came across this graph in the March issue of Direct Commerce magazine and just had to share it with you!
It’s shows what promotions were being put on the front cover of Mail Order catalogues in 2011 and 2012 – month by month. How does it stack up to what you were doing? [Read more...]
This is possibly my favourite infographic of the year so far…
If you want to succeed on Facebook you have to understand EdgeRank – the algorithm that determines what appears in each individual’s news feed on Facebook. The vast majority of interactions with your content on Facebook will happen in people’s news feeds – so you need to understand how to get into them… [Read more...]
Earlier this month Abacus published the latest copy of their Home Shopping Trends report. It’s packed with cracking data on monthly sales performance in the Home Shopping marketplace. So whilst not covering the whole of eCommerce, it gives us a great set of benchmarks for understanding industry performance in the UK – if you’ve never read it you need to download a copy and sit down with it and a nice cup of coffee.
Anyone who’s spoken to me this year will know how important Content is to your website – and one of the easiest ways (in that you don’t have to write it!) to get content onto your site is by implementing a product review system. But none of them come cheap and it can be hard to make the case to spend that cash. Well, this infographic has all the answers and stats you need! [Read more...]
