You’ve probably heard of ‘showrooming’ – where a customer comes into a store to work out what they’re going to buy online. Well, welcome to ‘webrooming’ – where the opposite happens!
Webrooming is when a customer looks at your website to research what they want before they come in to see you – if you’ve got the tech set up they may even click and collect.
A must look for any Bricks and Clicks businesses… [Read more...]
How Google works is something you need to understand if you’re going to succeed in getting traffic from Google to your eCommerce website.
Many people I speak to struggle to understand it, and not unsurprisingly given that it’s a very complex system.
Below is a great video by Matt Cutts (Google’s search supremo!) explaining how it all works. [Read more...]
Every business should be built to be sold. No matter how much you love it, no matter how long you intend to be running it, every business should be built with the end game of selling up. That’s because the principles of building it to sell will build you a great business.
If you’ve never considered that, or how much your business might be worth – take a look at this infographic that analyses eCommerce business sales between 2010 and 2013 to bring you an idea of what yours might be worth. [Read more...]
I’ve been playing around with my mindmapping tool and I if you’ve been wondering just what is in eCommerce Marketing: How to get Traffic that Buys to your website – then take a look:
Create your own mind maps at MindMeister
It always surprises me how few businesses are using Google Analytics Site Search Tracking. Once set up it allows you to analyse what people are typing into the search bar on your website, and the impact that has on their trip through your website.
The crazy thing about the lack of use of this is that it is probably the easiest ‘extras’ in Google Analytics to get working.
This week’s infographic comes from Adestra – who are the kings of deliverability (aka not being a spammer) in the UK.
There’s 6 easy to follow tips in this infographic that will help your emails get into the all important inbox.
Trenance Chocolates make luxury handmade chocolates in Cornwall, UK. Focusing on bringing the customer flavours they’ll love within fantastic chocolate. (If you’re one of my clients – these are the chocolates you get at Christmas!).
As part of this desire to give customers the right flavours, they’ve created a “Design your own box” tool on the website. So if you want a box entirely packed with dark chocolate fruit flavours – you’ve got it!
This is personalisation by product selection rather than putting your initials or a photo on it. On their website they’ve executed it really simply. You would think that allowing someone to build a box of chocolates from a choice of 69 different chocolates would be complex, but it’s a breeze. Let’s see how they’ve done it: