Lessons from the Islands for a Better 2015

Last week I was privileged to be be invited to the Isles of Scilly to spend 2 days helping the businesses on the Islands the eCommerce side of their businesses. As well as sharing my knowledge there are several key lessons I’m bringing back to the mainland that we could all find useful in 2015.

For those of you who aren’t familiar with the Isles of Scilly they are a small group of islands off the South West tip of Cornwall (Great Britain) with a permanent populate under 5,000. It’s a beautiful spot, that attracts a lot of tourists (it is well worth a visit!), but also has a thriving eCommerce sector selling everything from fresh flowers to soaps. [Read more…]

Global eCommerce Trends to 2017 Predictions [eCommerce Infographic]

As we’re now in the swing of bringing you our trend predictions for eCommerce in 2015, we thought it was worth adding this infographic into the mix. [Read more…]

Delivering International eCommerce [eCommerce Infographic]

This infographic summarises the key findings of a survey of 112 UK websites looking at how they work to increase overseas orders. Including a look at how things have changed in the last 2 years.

It includes information about currency, language, delivery options, and customer service.

Delivering International eCommerce1500

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Conversion Rate Optimisation [eCommerce Infographic]

Conversion Rate Optimisation is all about increasing the number of sales you get on your website, without increasing the traffic to it. It’s based on using analytics data and user feedback to understand where the problems lie and fix them.

This infographic explains:

– what CRO is

– the Design methods to increase Conversion Rate

– the Credibility or Trust methods to increase Conversion Rate

– some expert opinions [Read more…]

Which eCommerce Business Structure are you?

The eCommerce Business Structure concept was introduced in the book eCommerce MasterPlan, and we’ve just finished a series of videos to explain each of the seven eCommerce Business Structures. The videos include what the structure is, examples of companies who use it, and what a business with that eCommerce Business Structure needs to focus on to succeed.

You can watch all 7 videos right here: [Read more…]

5 Tips to Convince Customers to Buy from your Website

Time and time again surveys show that a top reason people don’t buy online is a fear of the security of their details.

There are a number of simple things you can do to improve how secure visitors to site think it is, the more they trust you and your website the more likely they are to buy:

[Read more…]

Affiliate Marketing Explained [eCommerce Infographic]

“How does affiliate marketing work?” is a question I get asked with surprising frequency. And this is a great infographic to explain it. [Read more…]

14 Ways to Increase your Conversion on the Product page [eCommerce Infographic]

The humble product page has soooooo much impact on your sales, and I love the 14 points that are outlined in this infographic. [Read more…]

Inventory Holding Cost Barometer [eCommerce Infographic]

A great infographic about the under-talked-about area of inventory management.

[Read more…]

eCommerce Website Choice Discussion [Audio]

Earlier this week I was involved in a fascinating debate about eCommerce platforms. Which website to use to sell your products, where eBay and Amazon fit in the mix, and how to work out which the right solution for your business is.

At the last moment it was decided that, due to the great people in the room it would be worth recording the debate. [Read more…]